Three Jobs to Outsource in Your Business

Three Jobs to Outsource in Your Business

Once you have made the decision to outsource in your business the next step is to decide what tasks you take off your plate. I recommend that you start by jotting down all the tasks you have in your business. Take a close look at where you are spending your time and what are the things that you do not NEED to be doing. Not only should you think about outsourcing the jobs that are easy but could be done by someone else, also think about the tasks that are challenging and take a lot more time than they should. There are three areas I recommend looking at first when outsourcing are marketing, sales and bookkeeping. 

Marketing 

Unless you are a marketing expert I always recommend outsourcing this to a professional. Marketing is what gets eyes on your business and ultimately fills your sales funnel. It is one of the most important roles in your business but is often put on the back burner. Marketing has so many different areas that you could start by outsourcing a small piece like social media, content writing or graphic design. Determine where you are struggling in your marketing strategy and find people who can take on your marketing activities. 

Sales

As the CEO of a small business you are probably also in the sales director position. When your business is growing you will have more leads than you can follow-up with and that is a great time to add another person to a sales role. If you love sales and have a talent for closing new clients, you might still be in a sales role with your new salesperson. If you hate sales or feel that someone else could be closing more clients then it is a good idea to find someone who excels in this important area. 

Web Design

Your website is a part of your marketing, but it is so important that it deserves its own section. There are many free or cheap options to build a website available, but usually those are not good long-term options. Having a professionally designed website is essential to a business. Whether you have a site built for you and then maintain it yourself, or you outsource the whole thing it is an area of your business that will need a lot of attention and should be done by someone with a lot of knowledge. 

As the CEO of your business it is important to avoid being bogged down by tasks that you can give to someone else. Your job is to be the visionary of your company, outsourcing will allow you to free up bandwidth to do that job. 

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How to Travel Solo and Enjoy Every Moment

How to Travel Solo and Enjoy Every Moment

Travelling is one of the great pleasures in life. Seeing new places, experiencing new cultures, and getting out of your own day to day. Travelling with friends and family is a lot of fun, but what if no one is available to go with you? Many women are hesitant to travel alone, but it can be an amazing experience if you go with the right mindset. 

Be Open to the Idea 

Being open to the idea of travelling solo is the first hurdle to jump. Many people view doing anything alone as lonely, but it is quite the opposite. Travelling alone allows you to be completely in charge of your vacation. You can make all the decisions, set your own timeline and only worry about what you want to see and do. 

Think About Safety

Travelling alone as a woman can be intimidating from a safety standpoint. Make sure to take your safety into consideration in every situation. Also, keep someone at home informed of all your plans and destinations so that someone has tabs on your itinerary. 

Enjoy Meeting New People

Travelling with a group often means that you are just focused on the company you have with you. When you are a solo traveler, it forces you to chat with people that you might have otherwise walked right by. Place yourself in situations that are conducive to meeting new friends. Take a tour, sit at a bar, join a class or anything that lends itself to meeting with new people. You might be surprised at the connections you make when you are open to making new friends.

Do Things YOU Want to Do 

Plan to see and do all the things YOU want. The best part of travelling solo is that you control the itinerary and you do not have to take anyone else’s plans into account. Take advantage of this flexibility and make your trip all about you and your interests. 

Travelling alone can be one of the most empowering and fulfilling activities of your life and something everyone should do at least once. Take advantage of the opportunity to spend time learning about the world around you and about yourself. 

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When to Outsource in Your Business

When to Outsource in Your Business

When you own a business there comes a point when you need to have more help. Sometimes you have enough extra work to hire an employee, but often entrepreneurs get to the point that they need to outsource to another person or business. So, when do you know it is time? Here are the top three indicators that you need to outsource. 

You Are Bogged Down with Day to Day Tasks

Do you find you spend your days in your email inbox, posting on social media, fielding inquiries and doing more client work than you can keep up with? If you answered yes, then it is time to look at outsourcing. As the CEO of your business, you are the visionary. You are the one who plans for the future and takes your company in the direction it needs to go. If you have zero time for CEO activities then you are at a point you need more help. 

Your Website and Blog Are Never Updated

Has your website and/or blog been the same for years? Do you struggle to find any time to update images, testimonials and even the products and services you offer? These are good indications that you need some help. Your website is often going to be the first point of contact with a potential client and if they see your last blog post was 2015 they could draw the conclusion that the entire site is out of date and move on to your competitor. 

Growth Has Slowed

Are you finding that your flow of new business has dried up? Are new clients few and far between? This is a great indicator that you are spending too much of your time on the little non-revenue building tasks and not enough time in your sales role. The options you have here are to outsource the day to day as we mentioned above. Or bring on a salesperson. Either way, you need someone in your business working to bring more revenue into the business. 

Outsourcing can be scary. You are bringing a new person in to learn your business and there is no guarantee they will be amazing. If you are at a point that you know you need more help it is time to take a leap of faith and look for someone. Even though they may not be perfect, there are people out there who will be great team members and will propel your business forward if you give them the chance. 

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10 Ways to Simplify Your Life

10 Ways to Simplify Your Life

Women are always looking for ways to simplify their lives, reduce their stress and have more time. How do you actually accomplish this when you have so many people and tasks in your daily life that need your attention NOW? Here is our list of 10 simple ways to simplify your life. 

 Say No More

Say No. This is the simplest and quickest way to add simplicity to your life. We all want to be available and helpful, but by saying yes to everything we are focused on other people’s priorities instead of our own. So, when someone asks you for your time really think about it before giving your yes. 

Start a Capsule Wardrobe

Standing in your closet every morning thinking about what to wear can be frustrating. The simple way to make this decision easy is to have a capsule wardrobe. A capsule wardrobe is a mini wardrobe made up of versatile pieces. Each season (spring, summer, fall, and winter), you clear your closet except for a set number of pieces to be in your capsule wardrobe. Having this type of clothing means everything goes together and it is easy to put an outfit together. 

Unsubscribe from Emails

It is overwhelming to open your inbox to hundreds of unread emails. It can take a long time to comb through them all and often the majority are junk from email lists that you don’t care about anymore. Get off those lists! Spend some time unsubscribing to the things that no longer apply so that you are not hit with hundreds of emails every day. 

 Write Your To-Do List Before Bed

Write your to-do list and goals for the next day before you go to sleep. This allows you to think about the next day in a quiet space instead of trying to figure out what you need to do in the midst of a hectic morning. 

 Choose a Top 3 Everyday

Instead of working from a never-ending to-do list every day choose three things that you want to accomplish. You can always add more if you want, but if you accomplish those three it will be a good day. It is a lot more manageable to look at a list of three instead of a list of 100. 

Meal Planning

How many times do you have a hard day and then when you get home you have to make more decisions about what to make for dinner. By the end of the day your brain is tired of decisions and often you end up scrambling to throw something together or ordering food. If you plan your meals out in advance and make sure you have everything you need on hand there is no decision to be made. You can make it even easier on yourself by prepping food in advance so it is either ready to eat or you just have to cook. 

Limit Your Communication Methods 

 There are a million ways that people get in touch. From cell phones, social media platforms, and millions of app options. You can drive yourself crazy keeping up with all the communication methods. You don’t actually have to be available on all of these. Choose where you want to communicate with people and leave the rest. If someone asks if they can find you on an app you have never heard of, say no but you can find me at__________. Make it easy on yourself! 

Stop Multitasking

 Remember when being able to multitask was worn as a badge of honor? Well, throw that badge out. It has been long proven that multitasking is actually less efficient and slows down productivity. It also adds stress to your day. Focus on one task at a time with laser focus and you will be more productive and avoid the feeling of overwhelm. 

 Watch Less TV

 TV is the ultimate time waster. I am not saying to throw your TV out the window, but think about how much time it is on and what you are spending your time watching. Are their programs that you don’t really care about? Do you have the news on all the time and it is bringing you down? Turn that tv off and see how it feels. 

Spend More Time Doing Things You Love

 Prioritize your time to include the people and activities you love. Life goes by fast and we can all waste our time and the things we view as priorities or necessary. If we take a critical look at how we spend our time there is always places to simplify and create space for what we love. 

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Self-Care Activities for Business Owners

Self-Care Activities for Business Owners

As small business owners, we are busy ALL THE TIME. It is often worn as a badge of honor! Unfortunately, being busy with work all the time is not really that great for you personally or professionally. Constant hustle leads to burn out and can actually slow progress in your business. So, what can we do as entrepreneurs? We can practice self-care! I am not talking spend the day at the spa, main/pedi self-care (although that is awesome). I am talking about small things you can do each and every day to create space in your life to breathe. 

Move

Get out of your chair and get some exercise! It does not have to be anything major, but get your body moving. Take a 15-minute walk, do some yoga or simply get on the floor and stretch. We are so busy in front of our computers we don’t realize the toll it takes on the body. By adding some movement to your day, you can relax, clear your head and increase your energy. 

Delegate

Are their parts of your business you could delegate to an employee or a virtual assistant? If you have tasks on your plate that do not require the attention of a CEO (that’s you), then find a way to delegate. Not only does this take some stress off, but it will give you some white space to be the visionary of the business. If you are always bogged down with tasks, you will never have time for your next great idea. 

Spend Time with People Offline

Depending on where you are at in your business, you may spend a lot of time alone. We have all sorts of online interactions on social media, through email and text but none of those things are as fulfilling as a face to face conversation. Find opportunities both in your business and personal life to be with people in person. Not only is it good for you, but in-person interaction will build a more genuine connection which will benefit your business down the road. 

Establish Boundaries and Stick to Them

No matter what your business is, you need to have boundaries with your clients. Just because we are business owners does not mean that we cannot have office hours, days off and vacations. When you bring on new clients be very clear about when they can expect to be able to reach you, your response time to their emails/calls/texts, and what days of the week your business is closed. You will do better work for your clients when you have time to rest and restore yourself. 

Find Activities and Interests Separate from Your Business

 Finally, cultivate some activities and interests in your life that have nothing to do with your business. Entrepreneurs tend to be constantly thinking about our businesses, by finding outside interests it gives our brains and bodies time to relax. 

Even though we love our clients and our businesses we can burn out. Before you get to that point create some simple self-care activities that create some relaxation and white space in your life. Not only will you feel better, but it gives you a chance to allow new goals and ideas to come to the surface. 

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