When adding creative professionals to your team you might think you need to find candidates who are creative AND experts in your industry. While it would be amazing to be able to find the perfect creative thinker who also has expert level knowledge, that is not easily found and not necessary for success. Today we will discuss why finding the right creative is more important than finding an industry expert. In some cases it can be beneficial to bring on someone outside of your industry for fresh ideas and a fresh view of your challenges.

Make Sure They Want to Learn

Once you find someone whose work and expertise in their creative field is a good fit for your business the next step is to determine if they are interested in learning. You want to find someone who is willing to learn about your industry and your business in a deep and meaningful way. They need to be willing take in a lot of information at a rapid rate and possibly change the way they approach the work based on what you need. An avid learner will be excited for new ideas, challenges and solutions and will likely offer ideas that you may not have thought of yourself. Creative thinkers can change things for the better and take the company to newer heights.

Creatives Can Offer New Ideas and Solutions

As mentioned above creative professionals often look at problems and challenges through a different lens. If they also are working in a variety of industries they will have solutions that may not have been though of by an industry expert. By using their more diverse background of knowledge they are able to offer outside the box ideas and solutions and move you away from the industry norm. In areas such as web design, creative marketing and copywriting this may be the leg up your business needs to set yourself apart from the pack.

In the highly competitive business landscape that most industries face it is often a detriment to maintain the status quo. Customers are bombarded with options and if you are not standing out you are lost in the fray. While an industry expert may have the knowledge they also may come with the attitude that there is a way to do things. By bringing someone outside the industry in to do your creative work you open the door to new ideas and fresh perspective. Remember that a good creative professional who is invested in your businesses success will build their knowledge of your business and industry to better perform their job. While they may not start out as an industry expert, you could easily end up with an amazing creative who grows into the right expert for your needs.

about

Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Are you a person who wants to grow your business into an empire? Do you have a vision of massive growth, huge success and international influence? When you are standing at the bottom of the mountain of empire building it can seem impossible to reach that goal. So, what do those who reach that level of success have in common? What are the traits of an empire builder? 

Passion and Optimism

 Starting a business is HARD. It is usually harder than expected and comes with a lot of bumps I the road. You have to have a strong passion for the business you are building to get you through those rough patches. You also have to have strong sense of optimism that your idea/product/service will be a success. Without passion and optimism the initial difficulty of growing your business will be too much to overcome. 

 Embrace Mistakes 

 No one likes to make mistakes but usually this is where you learn and grow the most. You cannot escape mistakes so you have to embrace them and investigate what went wrong. If you learn and pivot when you make a mistake you will reach your goal that much faster. If you ignore the mistake or distance yourself from it without taking a look at what happened then nothing is learned and it is just a lost opportunity for growth. 

 Lifelong Learner

 We live in a fast-paced world of new technology, changing trends and constant streams of information. You cannot learn everything but you need to keep current on things that impact your business, clients and industry. Being a lifelong learner is key to being an expert in your field and giving 

Find Your Role Models

 Sometimes as business owners it is easy to fall into the comparison trap. You see someone else who is successful and feel like you are not as successful so you are failing. Instead of comparing use these people as your role models. If you see another business that is killing it, don’t look at it as you are failing but as something to aspire too. By finding others to look up too you remove the weight of comparison and instead are inspired by these success.

 Set Goals

 Goals are so important to long term success. Without them there is no vision for the future and nothing to work toward 80 percent of the world’s richest people set goals, they inspire you, encourage you, reward you, and help you plan and execute your actions better and more quickly. Not only should you set goals, you should plan on how you will reach those goals. 

 There are many things you need to build a successful business that grows into an empire. It takes tenacity, hard work and an enthusiasm for what you are doing. Empire builders are the people who get up every day and  move forward no matter what. Those are the people who reach empire levels of success. 

about

Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.