Need Of New/Updated Website and Marketing Strategy Every 18 Months

Need Of New/Updated Website and Marketing Strategy Every 18 Months

Need Of New/Updated Website and Marketing Strategy Every 18 Months

Think about the technological advances you’ve experienced in the last three years.
Most likely, your phone, your television, and your computer are much more
technologically advanced than they were 36 months ago. That’s because technology
growth is occurring at lightning speed. You might find it hard to keep up with these
advancements in your business and you wonder what the affects will be on your
bottom line.

With the fast rate of change and technological advancement, there are two areas that
can be greatly affected, your website and your marketing strategy. To keep up with
the quick-moving global economy we recommend a new or updated website and
marketing strategy every 18 months. This may sound excessive, but there are some
very good reasons to take this advice.

Evaluate Your Marketing Strategy

The fight to capture the attention of potential clients is an ongoing struggle. There are
new platforms, new technology and new ways to reach them popping up every day. In
addition to these challenges, there are so many businesses vying for the attention of
the customer that you need to make sure you stand out from the pack. A marketing
strategy should be created every 12-18 months and revisited and revised as often.
Marketing activities that were working a year ago may not be effective any longer and
you need to have a finger on the pulse of your ideal client so that you are able to pivot
your marketing strategy to meet them where they are at.

Update Or Rebuild Your Website Every 18 Months

A good rule of thumb is that a site needs to either be redesigned or refreshed every 18-
30 months. Usually, businesses start thinking about a redesign to solve a problem or
meet a need. Some typical reasons that kick these projects off are:

  • Fix A Problem: for some businesses, an obvious problem like a decline in business or
    a drop in visibility in search results will trigger the desire for a new site. For others, it may be
    a more pressing issue like a site hack or a competing site stealing content.
  • Update the Look: Your site is often the first impression of your business. Is your site
    telling people your business is modern and engaged? Or is it outdated and behind the
    times?
  • Is Not Working Well: If your site doesn’t perform well, that’s another sure sign that it’s
    time to invest in a new site. This can be subjective, but a good example is if the user experience
    is complicated and turns clients away. That is a site that is not working well and
    could use some attention.
  • Time for a Change: Sometimes it is just time for a change. You have a perfectly nice
    site but it just does not reflect the image you want the company to portray. This is a
    perfectly fine reason for a redesign or a refresh.

When planning a site redesign the most important thing is keeping your site and your
marketing strategy focused on user experience. You’ll want to examine your analytics
and look at how visitors to your site are responding. An updated or redesigned site
provided it’s done well and maintains URLS for organic SEO growth will allow for
ever-improving engagement on your consumer’s part, and that’s what we’re all looking
to do with successful digital marketing.

Remember that as technology accelerates, consumers are typically looking for the
newest and freshest of everything they come across, and a clean, modern site with a
consumer-focused marketing strategy that regularly adjusts based on solid research
and evaluation is a guaranteed way to grow with the technology.

Need Of New/Updated Website and Marketing Strategy Every 18 Months

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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How To Find Purpose After Divorce

How To Find Purpose After Divorce

How To Find Purpose After Divorce

When you were pledging, ‘To have and to hold,’ you didn’t ever see this coming. Yes, divorce
happens, but it wouldn’t to you. Until it did, and now you find yourself feeling a range of
emotions. You’re angry, disappointed, betrayed, thrilled, elated, optimistic and pessimistic all at
the same time, and that’s just naming a few of the intense feelings that come when our lives
change because of divorce.

Most difficult for many of us is finding ourselves again after divorce. For many, our lives as
wives and/or mothers were all we knew as adults, and now we find ourselves looking for
redefinition. If you’ve been wondering how to find purpose after divorce, you’re not alone, and
we’ve got some really positive strategies to help you.

Who Are You?

The most important thing you can do after a divorce is to figure out who you are. Yes, you know
you’re still the same person you’ve always been, but you’re now living a new life, and it comes
with a whole set of rules and guidelines that you’re not familiar with.

When seeking purpose after divorce, you have to truly take a look at who you really are. Did
you go to that church because you loved the message and felt it was home, or was that what
you did as a family and it just happened to be there?

Did you really enjoy volunteering at the local soup kitchen or did you feel like you needed to do
so because the other wives in your social group do so as well?

You need to look at what your pre-divorce life opportunities and obligations were and decide if
they’re still ones you feel fully optimistic and enthusiastic about. If not, now is the time to
decide who you want to be, and to eliminate the unwanted and bring in things that makes you
feel like the person you are becoming.

What Do You Want To Do?

Marriage is filled with compromise. In fact, just about everything in marriage is a compromise
of what two different people want. Even if both you and your ex-spouse had similar likes and
hobbies, odds are you still compromised often on how you went about living life and engaging
in those hobbies and shared appreciations.

So now is the time it’s about YOU. What do YOU want to do? Did you always want a cat but
your spouse didn’t? Get the cat! Did you want to go to the mountains but your spouse was a
beach person and so you spent family vacations at the beach? Go to the mountains!
Did you want to plant Zinnias in the garden but your spouse preferred rosebushes? Plant what
you want! The point is to take a look at what you’d like to do from this point forward—big or
small— and then set about doing them. They don’t have to be time-consuming or expensive
things, but they do need to be things you want to do and will find joy in doing.

Who Are Your People?

One of the toughest aspects of divorce is the old joke about dividing the friends. Sadly, it’s not
really a joke, and certainly not a laughing matter. All too often, friends who were friends pre-
divorce end up sort of dropping out of your life—feeling awkward as they remain couples, or
not really knowing what ‘side’ to choose.

And that’s just life sometimes. People aren’t always meant to stay in our lives forever (though
some do, and for them, we are eternally grateful!). Take this time to make new friends and
forge new relationships. We know it can be tough, particularly if all you want to do is lay in bed
and binge Netflix while you lick your wounds. Doing that some is okay too, but remember you
have a lot to offer and a lot of flexibility in this new life, so take advantage of it. Go out with co-
workers, join a gym or local hobby club of something that interests you or even go online and
find some groups in which you can find some new people. Particularly on the days after divorce
when finding your purpose is hard, those will be the ones you’ll depend on the most.

Finding your purpose after divorce is not something that happens at the snap of our fingers, so
give yourself some grace and reduced expectation initially. When you decide you’re ready to
take on this new life, you’ll be able to do so with intention, and you’ll open yourself up to a
whole new you!

How To Find Purpose After Divorce
Karen Rae

Karen Rae

Owner, Fave Lifestyles
www.FaveLifestyles.com

about

Karen Rae

I was becoming an empty nester, a woman of a more interesting age and in transition. Sound familiar? I was at that place where we question our purpose, value, and worth and what in the world are we going to do with the rest of our lives.

I noticed women have a huge hunger to belong to a community of women where they can feel safe, share openly from their heart and have other women to do life with! This is why I created my Fave Lifestyles.

Fave is for the woman who wants to call Fave her community of women who support, uplift, and make her feel better about herself. I want to create a place where we help her answer life's questions and just do life together!

Let's Do Life Together at Fave Lifestyles

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How to Organize Your Garage

How to Organize Your Garage

How to Organize Your Garage

If you read the article on organizing a kitchen then you will notice how organizing a
garage has the same principles.

Tip 1: Start with a goal for your garage. For instance, a continually cleared off
workbench ready for you to step up to (because there are no piles in front of it on the
floor) and park at least one car in the garage.

Tip 2: The Sorting begins with you going through every drawer, cabinet, and shelf and
floor to see what you need to keep and use.

Tip 3: After the sorting is done the key to really get organized is how you arrange what
you truly need and use.

Tip 4: Think in terms of grouping like things. A peg board on the wall behind the
workbench can hold almost all the hand tools you need to use for any repair or project.
There are even bins with clear little drawers to hold screws and nuts and bolts. Or
holders for drills and hammers. Group recreational gear and summer patio items and
then have a section for gardening.

Tip 5: Other groupings include all the paints, plumbing, electrical, tools for tile work
along with the grout mixes, large pieces of equipment like chain saws, the saws-all can
be grouped and placed on lower portion of a shelf due to weight or in a cabinet.

Tip 6: Remain focused on what is needed and use and let go of items no longer
needed or used but could be wanted by others. I have seen bags of screws and nuts
and bolts sold at pawn shops or given to thrift stores that sell garage items. Some men
take tools on mission trips to use for projects and then leave behind for further use. You
might even donate to a church that gives in this way.

Tip 7: Racks attached to the ceiling will hold items in tubs that are only used yearly or
so like holiday decorations.

Tip 8: If two cars are being parked in the garage, stainless steel racks on wheels
placed between the parked cars can hold tubs of emergency food, or summer swim
items and sand box tools. Rubber bumpers can be place on the racks to prevent
scratching the doors.

Tip 9: Snowboards during our sons’ teen years were a problem in our tight garage so
we put bungie cord straps on the ceiling; so we strapped the snowboards on the ceiling
with the boots locked in place.

Elisa (Lisa) Hawkinson

Elisa (Lisa) Hawkinson

Elisa Hawkinson
Professional Organizer | Author Calming Your Chaos | Leader of the Smooth Organizer Community
www.elisahawkinson.com

about

Elisa (Lisa) Hawkinson

 

 

Since 2000 Elisa (Lisa) Hawkinson, author of Calming Your Chaos, has been teaching and training businesses and individuals to support anyone who is not naturally organized on a consistent basis to be just that. Her HOW2GetOrganized seminars, workshops, and speaking along with hands-on coaching and coaching by phone has evolved from her natural genetic bent for order. Efficiency, calm, productivity and profitability are increased with the help of HOW2 and Elisa.

 

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How to Meet Fitness Goals the Second Half of the Year!

How to Meet Fitness Goals the Second Half of the Year!

How to Meet Fitness Goals the Second Half of the Year!

We’re a little more than halfway through the year, so are you still on track to meet your fitness goals for the year? Here are some tips to keep you on course and make each day count for the second half of the year!

Make Each Day Count:

Taking it one day at a time when you’re striving to meet fitness goals is the best way to ensure you get there. It’s not a race. It’s a marathon! Making each day count makes it more likely that you make the necessary lifestyle changes to make fitness a regular part of your life. If you tackle fitness one day at a time – with a bigger goal in mind – it won’t feel like an impossible idea! This means each day you exercise matters. Start with Sunday, and track each day. Wednesday is your mid-week check-in day to see if you need to ramp it up for the rest of the week or slow down a bit.

Keep a Log:

It’s easier to make each day count if you keep a log or exercise log. Keeping a log helps to keep you accountable to your goals. Take a few minutes each day to write down what you’ve done that day. And, just as we stated in the previous tip, use Wednesday as your check-in day. Check-in on Sunday to see if you met your goals in the prior week! Exercise diaries are also excellent for tracking your meals and your health!

Create a Routine and Stick to it:

If you haven’t already created a routine for the year, devise one right now! Create an exercise routine for the remaining months of 2019. Studies show that having a regular routine helps you stick to it. It also helps to keep you accountable to your goals! When you’re creating a routine, be honest with yourself. What would work best for your schedule and ultimate fitness goals? Being practical when you’re designing a routine means you’re less likely to find excuses to skip workouts! Record your routine in your fitness log. Be as specific. Then stick to the routine as much as possible! Remember to adjust your routine as you grow stronger.

Check Bad Habits:

It’s too easy to fall back into any bad habits you might have had before your starting working out. Keep to your planned routine while keeping in mind your ultimate goals! It helps to keep you from falling back into any habits that go against your goals. If your goals include changing your dietary habits, then use your fitness log to track your food intake as well That holds you accountable. At the end of each week, review your log to see if you met your goals. Again, that keeps you accountable.

Meeting your Goals:

Sometimes you need to change things up a bit to achieve your goals. Yes, sticking to your planned fitness routine is critical, but life can sometimes get in the way. If you have an early morning meeting that will prevent you from your morning workout, try working out after work instead. Or walk to work if possible to get in some exercise. Think of other creative ways to get in some activity or movement. Instead of your regular spin class, try a high-wattage dance class. Note these changes to your routine in your fitness log.

Turn to Apps for Help:

There are fitness trackers and apps you can use to keep you on course and accountable. There are numerous apps on the market, and you should use the one that will best meet your individual needs.

Use a Trainer or Work with a Friend:

Sometimes the best way to hold ourselves accountable is to hire a trainer and buy a package of appointments with them! My suggestion is first to try the class or have at least one session with a trainer before you buy a package. But, prepaying for something will make you more likely to show up. Also, a professional trainer can ensure you’re working out safely!

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Stay Financially Curious with Interviews

Stay Financially Curious with Interviews

Stay Financially Curious with Interviews

One of the myths of mainstream media is that you have to wait for a TV station or radio station
to call you before you can be interviewed. You can interview friends, clients, and leaders in your
industry any time you want.

Social media is about being social with the media.

Recently, I was invited to Vegas with a client to learn more about their solution and how I can
help them market it. It was fantastic!

I challenge anyone reading this to interview 5 people in the next 25 days. It can be formal or
informal and I want you to get super curious about something in your financial life. It can be
about stocks, real estate investing, sales or whatever you don’t fully get. Get curious.

Video: Teresa Barthol interviews EXP leadership poolside at the MGM Grand #EXPCON19

I’m so proud of Teresa Barthol for interviewing dozens of folks poolside at the MGM grand at the
end of our conference. Check out this short 2 minute interview montage of our highlights. We
interviewed some remarkable leaders and passionate real estate agents. Be inspired by this
video to potentially create your own!

Are you up for the interview challenge? Comment below on who you might interview.

Marcelle Allen

Marcelle Allen

Financial Joy Author
www.Dreamosity.com

about

Marcelle Allen

 

 

Marcelle Allen is the author of Financial Joy: Know the Data Behind Your Dreams and has created several workshops designed to help women understand and enjoy financial matters in business and beyond. She’s a social media manager and data artist and knows that when women are safe and comfortable, amazing insight can emerge with an authentic conversation.

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