Today’s episode of kitchen conversations features Kelli Willke’s chat with Theresa Dunning. They have an honest discussion about the implications of carrying extra weight, family history and how she got off the yo-yo diets and changed her lifestyle.
Learn 5 simple things you can do to boost your social media presence in your marketing strategy.
Social media marketing can feel like another thing on your to-do list and is often put on the back burner of marketing activities. Social media results are hard to measure and can take time to gain traction, but despite all the apparent cons there is one BIG positive to using social media in your marketing plan. Social media is the perfect platform for building trust with your ideal client before they ever contact your business. So if you are wondering how to use social media for business then you are the right place, just scroll down to know more about social media marketing. But before that get a clear idea about various verticals of digital marketing and learn how to use social media for branding and promotion.
If you are new to a platform then you must be wondering how to use social media to find followers and turn them into a trusted customer, there here we are sharing some tips:
Living in this digital world for very long, almost everyone already knows “why and how to use social media”, then let’s get to the next step that would help you know “how to use social media for building trust”. Dive in the points below to know about it in detail:
Display Expertise And Authority
One of the greatest things about social media is the social aspect. You are able to host conversations on your pages or even join groups where your ideal clients are hanging out. When conversations happen around your area of expertise, it is not only expected but encouraged to join in the conversation. When done correctly (non-salesy), you are a voice of expertise and authority. When you are consistently active people who may never be a client will still refer you as the expert because they have witnessed your expertise on social media.
Be Helpful
Many people go to social media profiles as a part of their research process when deciding whether or not to hire a company. By participating in conversation and responding to clients posting about your company (negative or positive), you are building up a library of examples of how you help past, present and future clients.
Encourage User Generated Content (UGC)
If you’re in the hunt of the answer “how to build a social media following”, then your current fan base can get this happen! Social media encourages participation and if you have customers who are raving fans you can encourage them to share their experiences with your company through reviews, pictures of your work and anything else that would be interesting on social media. A huge benefit of UGC is that it is promoting your business without you doing the promotion. This type of post is like a word of mouth referral and is an amazing reason to utilize social media in your marketing plan.
Own Your Mistakes
Many people use social media to report problems, leave reviews and even complain. Customers can tag businesses and often get quicker responses than going through typical customer service channels. While this may seem like a reason to stay off social media, it is actually a great way to show potential clients how you respond to feedback, complaints and even disgruntled customers. Often, business owners are terrified of a bad review, but the way they handle it is remembered longer than the complaint. This builds trust that you treat your customers well and that you address problems head on.
People like to work with businesses that they know, like and trust and social media channels are a great place to start building relationships. The key to attain strong social media building is being transparent, authentic and a good representative of your business.
Also Read : Why You Need A Online Strategy for Your Website and Marketing Plan
Give your business a brand image with social media. Many small and mid-size businesses have earned the market’s trust and leadership through social media. Explore how to use social media for business and give an edge to your business. One can learn digital marketing courses to support their business or can hire a social media agency for marketing and promotion.
Entrepreneur | Coach | Business Strategist www.EasyAsPieDesign.com
www.daniellelafleur.com
www.mysliceofpie.com
about
Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.
She is dedicated to creating successes for her team and her clients.
Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.
Learn 5 simple things you can do to boost your social media presence in your marketing strategy.
“Let us keep our eyes fixed on Jesus, on whom our faith depends from beginning to end.”
Hebrews 12:2
For our daughter-in-law’s 30 th birthday, we planned a sunset cruise, four hours together “when the
afternoon sun brings a special magical hue to the majestic Na Pali Coast.”
Except when it doesn’t.
I don’t remember magical hues. I barely glimpsed the Na Pali Coast. I spent the entire time trying to
hold onto my stomach. Overlooked in the brochure’s beautiful photos were the words, “Come
prepared for the beauty, the motion and the ocean.”
More accurately stated: The motion of the ocean.
Ninety minutes into our four-hour adventure, our catamaran, The Lucky Lady, turned north into
turbulent seas. What was expected to be “about 10 minutes” of “choppy waters” became another 90
minutes of 10-foot swells. Remembering that I don’t do 10-foot swells, I grabbed the railing and
began praying. Please, God, no. Please, God, no. Waves of nauseousness rolled over me, sending
me and too many others scurrying for calm. But a 60-foot boat has no calm. And there was still the
return trip.
Fortunately, I never got sick. But I was so miserable that I scowled at the stunningly beautiful
coastline and thought, Now can we go home?
I’d lost my focus. As my older son, Kyle, reminded me, “Mom, you just gotta keep your eyes on the
shore. Stay focused on something.”
At first I’d closed my eyes in an effort to avoid what I didn’t want to see. Then as the boat crashed
through the waves, I closed my eyes as salt water drenched us. Both left my stomach lurching.
We all survived the adventure, but honestly, we needed about 24 hours before we could laugh about
it. The next night we attended a luau, grateful for the chance to enjoy the special magical hue to an
old majestic plantation.
It’s the start to a new year. I have the best of intentions, great resolutions, wonderful goals for 2020. I
also know that with the beauty will come the motion of the ocean. There will be turbulence and
splendor, but God is with us. My husband, Kurt, never left my side on the boat, even holding my just-
in-case (but thankfully, not necessary) bucket for a time. In life God never leaves our side. He is our
calm in choppy waters, the peace that surpasses all understanding, that majestic place in life. What
a focus! What a spectacular vista!
Speaker | Writer | Author
www.FruitOfMySpirit.com
about
Before my father died, he reminded me that Mom had asked me to write a book. At the time the boys were in college, and the notion of writing was unfathomable. Writers write books. By the time my boys were adults, I’d run out of excuses. I was also at that age when I could pause and reflect.
Fruit of My Spirit: Reframing Life in God’s Grace was my first publishing endeavor. My second was Signs in Life: Finding Direction in Our Travels with God. Both are collections of stories that tell of God’s love and faithfulness. Both tell of His remarkable grace and mercy.
When not writing, I serve as the Client Service Coordinator for The Planner’s Edge, an investment advisory firm in Washington state. I’m active in my church, serving on the Leadership Team and gathering with a wonderful group of ladies to study and giggle over lattes and chocolate. On my desk is a rock with the words “Choose Joy!” etched in it. It’s my inspiration for each day. As an author, it is my hope that my own words might share that joy we find together as children of God.
With Him, it can be so.
Learn 5 simple things you can do to boost your social media presence in your marketing strategy.
Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the effort. First, it is absolutely worth the effort and because it takes some time to gain traction it is best started now! Follow a right marketing and promotion strategy to gain internet marketing result on time.
Search Engine Optimization (SEO) for internet marketing result
Consistency is key when it comes to SEO. Google looks for fresh content that is relevant to user searches and rewards websites that provide this content. This fact is one of the main reasons a blog is important to your SEO strategy. The consistent new content helps Google rank you and helps you rise in the ranks. SEO helps you move up in the search engine results and get more eyes on your website. This online marketing strategy can take months to gain traction, but by being consistent you will see online marketing results.
Paid Advertising (PPC, Social Media)
Paid online advertising such as Google AdWords, display ads and social media ads are the quickest way to get results. Your content is being delivered up by those searching for what you are offering. The level of success you can achieve is dependent on budget, appropriate use of keywords and length of campaigns. If you have never used paid advertising, we recommend that you work with someone with expertise in this area. It will save time, money and a lot of headache!
Email marketing success is entirely dependent on the quality of your list. Larger numbers of subscribers are not the only measure of success. You can have a huge list of people who never open anything you send and see no results or you can have a small list of engaged people who engage with everything you send. A quality list that is being nurtured will yield the best results. If you already have a list that you have been nurturing then you are likely already seeing some return. If you are starting from scratch, you can expect a 3-6-month delay before you see traction on your efforts. Email marketing is one of the most trusted marketing technique as it delivers online marketing result in a short span of time.
Social Media for online marketing result
Social media is a long-term Digital Marketing strategy. The point of social media platforms is to build community and repertoire with your audience.
This can take months or even years if you are starting from scratch. If you currently have a following and they engage with you on social platforms you can expect immediate results from your campaigns.
You may be thinking that the moral of this post is internet marketing takes forever! Don’t be discouraged by the time it takes to gain traction. Internet marketing is a long-term investment, but the results tend to snowball and increase with consistency.
Also Read : Why is a monthly retainer service important for your business
There is no set parameter to measure internet marketing result. A well designed marketing strategy would help in gaining visibility, earning customer’s trust and revenue. Give your business a brand image in a short period of time with well designed and implemented online marketing strategy.
Entrepreneur | Coach | Business Strategist www.EasyAsPieDesign.com
www.daniellelafleur.com
www.mysliceofpie.com
about
Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.
She is dedicated to creating successes for her team and her clients.
Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.
Learn 5 simple things you can do to boost your social media presence in your marketing strategy.
Learning Is Not Optional
Whether we want to or not, we spend our entire life learning from every sensation, experience,
concept, and person. We can be open to learning new things naturally like a child. Or we can think
we have certain things figured out and nailed down, and we close our mind to learning something
new. Closing our minds to something new leads us to learn a lesson the hard way, often involving
pain and struggle. Learning is not an option. We will learn either way.
Life As Teacher
To accept ‘Life as Teacher,’ we understand that everything and everyone is our teacher, including
ourselves. We can become curious about what is happening inside and outside of us. We can ask
for Wisdom. Our Soul, as connected to Source, will show us the Truth.
We learn when life is going well. We learn even more when life is not going the way we expected. I
have learned to experience well-being with deep gratitude and to experience pain with open curiosity.
Pain can be a good teacher. However, we need to learn the lesson pain teaches us and then release
the pain, so it does not get stuck in our body or psyche.
Choose Your Wisdom Journey
We create our lives. Sometimes we face a crisis of limitation which challenges us. This crisis can
come at any age or stage of development. Most importantly, we must handle the situation with love
and care. Eventually, we come to a crossroads. We can ignore or not seek to understand the
lesson. Or we can choose to enter a Wisdom Journey and learn something new and grow through
the crisis. This process can take days, months, or even years.
Holly’s Failure Transformed Into Success
Holly called to arrange a session with me. Holly felt a sense of failure from her past, and as a result,
she was fearful of moving forward with a new business venture. She wanted to remove any blocks
that would limit her success. With eyes closed and in a relaxed state, I asked Holly to recount
memorable failures in her life. As she named each ‘failure,’ I asked, “What did you learn? And how
did it strengthen you?” After our session, Holly said to her business partner, “I cannot fail! Whatever
I learn will strengthen me!”
At our next session, Holly experienced the upcoming business meeting at the inner mind level,
inviting each member of the Trinity to assist her. She practiced how she would walk in, where she
would sit and what she would say. The day of the meeting arrived. Holly had all the confidence she
needed to dominate the conversation, insist on the terms of the agreement, and win the contract for
her new business venture!
My Life Lessons so far….
Since I have been open to life as teacher, here are some transformative concepts I have learned.
Some Life Lessons For You To Consider
Transform Your Failures Into Success!
Let Dani be your Guide to transform your Story! Experience The Emotion Code, which is an energy healing
technique that helps get rid of emotional baggage from your past and past generations. Experience RIM, which
helps you discover your Higher Truth. Experience PSYCH-K to reprogram your subconscious mind to
achieve your goals. Find out about The Soul Power Experience at danigreen.today.
Dani Green
The Soul Power Experience Creator
www.danigreen.today | hello@danigreen.today
425-359-4906
Dani Green is the Creator of The Soul Power Experience using motivational speaking, education and hypnotherapy. Dani also helps clients reduce stress, smoking cessation and weight release. As an Ordained Minister, Dani writes and officiates Weddings and Funerals. Dani and her husband, Kevin have three adult children and have hosted 15 international students.
Learn 5 simple things you can do to boost your social media presence in your marketing strategy.
