When to Post Holiday Content on Pinterest

When to Post Holiday Content on Pinterest

My Favorite Biz Books from 2020

Pinterest is a powerful platform to amplify your content to users who are SEARCHING for inspiration, products and answers to their questions. For many content creators, the biggest stumbling block is knowing when to promote their content on Pinterest.

When to Post Holiday Content on Pinterest
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Since Pinterest is never going to deliver traffic overnight, you need to plan out your content in advance to fully maximize the platform. Below you can find a helpful infographic that outlines major US holidays and milestones during the year. The months listed below each holiday are when Pinterest users are searching for the corresponding content.

 

Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist
cheersconsultinggroup.com

about

Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.

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How to Write Content for Pinterest Growth

How to Write Content for Pinterest Growth

My Favorite Biz Books from 2020

Pinterest marketing works when you have great content. People go to Pinterest to search for inspiration, ideas and solve problems. When you provide quality content to the Pinterest platform your ideal client can discover you and start the journey into your sales funnel. To create the content that will convert Pinterest users to potential clients, there are some key things to remember.

Think Like Your Potential Clients

When planning your content think about the pain points of your clients. What problem do you solve? What questions do you answer? What will your potential clients be searching for on Pinterest. If you answer these questions first, you can create content that is tailored to your ideal client and will be easily discovered on Pinterest.

How to Write Content for Pinterest Growth
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Get Ahead of Seasonal Searches

If your product or services are seasonal or you have offers that are available certain times of the year, make sure that you are creating content well in advance of the actual holiday or season. People begin searching for content on Pinterest months before the actual event, so if you post too late you miss out on the traffic. Check out this past post about timing your pinning of  holiday content.

Offer Next Steps for the Reader

Always include a call to action in your content. All the website traffic from Pinterest makes no difference if it is not converting. Whether you invite them to join an email list, Facebook group or take some other action, a next step is important. It is the difference between having a reader or a warm lead. Get those Pinterest users into a space that allows you to nurture them through your sales funnel.

Not all content is created equal on Pinterest. With these three basic tips, you can make sure your content is primed for Pinterest success! If you are interested in chatting more about your Pinterest marketing, please be in touch!

Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist
cheersconsultinggroup.com

about

Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.

5 EASY STEPS TO AMPLIFY YOUR MESSAGE ON SOCIAL MEDIA

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My Favorite Podcasts from 2020

My Favorite Podcasts from 2020

My Favorite Biz Books from 2020

When I am sitting at my desk working on my clients content or Pinterest, I love listening to podcasts. Today I want to share some of my favorite podcasts from the year and my favorite episodes from each one. All descriptions are straight from the Apple podcast page.

Digital Marketer Podcast

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room.

My Favorite Episode: Episode 119: The Ultimate Funnel For High-Ticket Done-For-You Services with Founder of #TeamSpivak Jennifer Spivak

The BizChix Podcast

Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 4-16. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work. Meet Natalie and fellow listeners at her annual leadership conference for women entrepreneurs, BizChix Live!

My Favorite Podcasts from 2020
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My Favorite Episode: 376: CEO Day – Vision Casting

Go Pitch Yourself

Angie Trueblood is a self-made visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work. Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward. If you’re tired of doing #allthethings to get known in your niche, it’s probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is do-able and effective, but she’ll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.

 

My Favorite Episode: Ep. 16 | Taking Up Space with Sara Dean

Her Empire Builder with Tina Tower

Join business coach Tina Tower as she explore’s how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.

Tina has over 16 years of experience in starting, building and selling companies, she’s a speaker, teacher, mumma and traveller. She’s unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.

My Favorite Episode: Episode 97: Using Pinterest to build your business with Amber Peterson (Loved being a guest on her show)

Sales Maven with Nikki Rausch

Are you ready to boost your confidence when selling so you’re able to close more deals?

Nikki Rausch will show you how to build a foundation of skills – and a mindset – that create sales success without feeling pushy or “salesy, and without fear of rejection”

She is a sales strategist and coach with more than 25 years of sales experience and is master certified in Neuro-Linguistic Programming. This a radically different approach to selling.

It’s a no sleaze, no slime, and no stress approach to building your business.

My Favorite Episode: Pricing Strategy: Charging For Your Expertise, Not Time

What are your favorite podcasts?

 

Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist
cheersconsultinggroup.com

about

Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.

5 EASY STEPS TO AMPLIFY YOUR MESSAGE ON SOCIAL MEDIA

Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

Finding Joy

Finding Joy

Musical

We all have days that go well; others that don’t. Some of my days have even included lost keys and pinched fingers. Fortunately, we have a God of loving kindness who is there every day, reaching in so we can reach out.

Here at Fave Lifestyles I hope to share encouragement and empowerment as we “walk the WOLK,” as we walk God’s words of loving kindness. I also want to be able to celebrate what God’s doing in, through, and around each one of us.

My husband, Kurt, “walks the WOLK” every day. He encourages me every day. I met Kurt as a ditzy 18-year old. We were a study in contrasts then; we are a study in contrasts now. He speaks when he has something to say; I never shut up. He’s calm, reasonable; I’m not. But more important than our differences is the journey we’ve been able to take together.

Kurt is a man of great faith who supports and encourages those around him, and I’m a grateful beneficiary. After my first episode of “Morning WOLK with God,” Kurt came into my office and sat down at my desk to talk. Kurt’s a former high school football coach and when he calls a timeout, I’ve got to put the ball down and hustle over to the sideline, if you know what I mean. Even if the games just starting (or a web show), if the coach needs my attention, I listen. I let him call the next play.

Kurt pointed to a rock on my desk and said, “You need to talk about your rock.” Knowing the words “Choose Joy!” were etched in my rock, he added, “Talk about joy.” Excited to think about a future episode, I thanked Kurt for his suggestions, made a couple notes, and went back to work.

Days later, stress started to overwhelm me. I had several days in a row where I was making a zillion—zillion with a z—client calls. There were also days with more than my usual share of online meetings, a wonderful way to stay connected, but difficult for someone needing to see eyes, hear words, and read body language. Day after day found me further and further behind with calls and messages. By Thursday, I was in tears when a co-worker asked for a small favor.

Knowing I was not at my finest, Kurt sent a short text. While I was out running errands, he thanked me for including him in one of my videos, a short feature in which I’d shared my own gratitude for him and his special place in my life. And in that moment, I got to find joy.

Friends, driving around that afternoon, I was planning a very large pity party, addressing invitations to every single person I’d ever known, ready to order a massive cake and lots of party favors. Gotta have party favors. And in that moment, I found joy. In that small moment for a small moment. I still had a zillion—zillion with a z—calls to return and emails to answer, but in that small moment I was able to cancel the pity party.

It wasn’t easy. Every part of me wanted to cling to my frustration, my anger, my righteous indignation. But into a small moment, God poured a few words of loving kindness, a text of gratitude.

God is always with us, so we can be there for others. But sometimes He’s there for us, so we were not there for others with our frustrations, anger, and that ol’ self-righteous indignation. Sometimes He’s there with a moment of joy in the middle of chaos and overwhelm.

Finding Joy

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In the New Testament is the book of Titus, a letter the apostle Paul wrote to a young co-worker, Titus. Writing to Titus, Paul knew that our walk as people of faith would be most compelling when we fully participate in public life (It’s what Jesus did!), when our lives look culturally similar on the surface, (Days that go well and days that don’t.), but when it’s revealed that we live by a totally different value system, knowing we have a God of loving kindness, a God who insists on being there for us in the smallest ways as well as the bigger ones.

You and I are women of faith and we are fully participating in public life, albeit pandemic-style. On the surface our lives look culturally similar. We have hard days, difficult weeks, stressful days, frustrating weeks. Too much stress, too many mis-understandings, not enough answers, no breaks. But you and I live by a totally different value system, because God steps into our frustrations, grabs hold of our anger, and stops us in our tracks of self-righteous indignation. I found joy because God found me in a small moment. God will be there for you, too, in times of frustration, anger, and—should it happen—self-righteous indignation. Watch for Him.

Two things to consider: 1) Find a rock and 2) Find joy.

First, find a rock. Go outside and find the roughest, ugliest rock. My rock is smooth, but beside it on my desk, I’ve added a second one, a rough one. I’ve also added a little gravel. Yep, gravel. Put it somewhere where you’ll see it—when times are great and also when times are rough. Then, under your rock, put a sticky note or a small piece of paper that says, “Find joy.”

Tiffany Gough (Goff), one of Fave Lifestyles contributors, shared a beautiful post encouraging us to “Find Your Joy.” Her article talks about the gift of joy and the importance of finding joy. She suggests writing down things that bring us joy and putting the list somewhere we know we’ll see it. She ends asking us to keep joy in our hearts.

This next week find a rock, find joy. As Kurt nicely reminded me at the end of our discussion, when we don’t find joy, we can find ourselves being a butt.” That’s my guy!

Today I close with a verse from the Gospel of John, chapter 15, verse 11, where Jesus says, “These things I have spoken to you, that my joy may be in you, and that your joy may be full.”

May your joy be full!

Deanna Nowadnick

Deanna Nowadnick

Speaker | Writer | Author
www.FruitOfMySpirit.com

about

Deanna Nowadnick

Before my father died, he reminded me that Mom had asked me to write a book. At the time the boys were in college, and the notion of writing was unfathomable. Writers write books. By the time my boys were adults, I’d run out of excuses. I was also at that age when I could pause and reflect.

Fruit of My Spirit: Reframing Life in God’s Grace was my first publishing endeavor. My second was Signs in Life: Finding Direction in Our Travels with God. Both are collections of stories that tell of God’s love and faithfulness. Both tell of His remarkable grace and mercy.

When not writing, I serve as the Client Service Coordinator for The Planner’s Edge, an investment advisory firm in Washington state. I’m active in my church, serving on the Leadership Team and gathering with a wonderful group of ladies to study and giggle over lattes and chocolate. On my desk is a rock with the words “Choose Joy!” etched in it. It’s my inspiration for each day. As an author, it is my hope that my own words might share that joy we find together as children of God.

With Him, it can be so.

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How to Deal with ANY Behavior Your Family Throws at You!

How to Deal with ANY Behavior Your Family Throws at You!

Fave Lifestyles

When one of our kids, teens, or adult kids acts in a way that throws us for a loop, it’s hard to come up with the right response in the moment, especially if the behavior triggers our emotions. We sometimes react in a way that we don’t want, or we may think, “I don’t like this behavior, but I don’t know what to do about it.”

As moms, thoughts like this seem to go through our heads All. The. Time. What if our response sends the wrong message? What if this is one of those critical moments that defines our relationship forever?  We place such high stakes on responding the “right” way, no wonder we stress so much as moms!

Here’s the best news. We can think about behavior in a whole new way, and we can control our own actions (bonus!) with a simple 3-step process that works for any behavior that a family member displays.

We Are All Doing the Best We Can

First, there is no “right” way to respond in an unexpected situation. It is not very useful to think that we are doing anything “wrong” when we are dealing with behaviors from others.  We are doing the best we can. We truly are.

Speaking of doing the best we can, I like to think this same thought about the person who is acting out, too. They are doing the best they can, at least in this moment. Doing the best we can is helpful to believe about any human being, actually. I know that this concept can feel like a stretch sometimes, but here’s the thing: The person is struggling emotionally and acting in a way that indicates they are struggling. Very often this is an indicator of a bigger problem that is a factor in driving their behavior. In any case, behavior is simply a form of communication.  The behavior is often communicating that the physical, intellectual, social or emotional demands being placed on a person in that moment are more than they can handle. This is true for little kids, teens, or even adults.

How to Deal with Any Behavior in 3 Steps

I have a simple guide that helps me decide what to do for any behavior in three simple steps. It’s important first to remember that we only have control of our side of the exchange. The underlying emotions that we choose to drive our response can be any that we choose. I like to choose compassion, love, or confidence usually, (but I often have to concentrate on breathing to do this).  When we have family members who struggle with mental health, lots of behaviors can come up often. As moms, we are often the disciplinarian as well as the person who also holds all the information about each family member’s diagnoses, personal  preferences, and emotional triggers. With multiple family members, all with individual needs, this simple categorizing tool can help us quickly identify the best response for the behavior. Then, we can take the next step.

How to Deal with ANY Behavior Your Family Throws at You!
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Step 1 ~ Take a deep breath.  This is important for regulating our own emotions and giving us a clear mind to take the next step.

Step 2 ~ Choose the emotion we want to feel. Our emotions drive our actions so we want to be intentional about the emotion we want to feel before we take any actions.

Step 3 ~ Decide the category the behavior belongs in. There are 3 categories I have found in my experience as a mom, teacher, and coach for responding to all types of behaviors. The first is the LET IT GO category. The second is CONVERSATION. The third is SAFETY.  The chart below describes these in more detail:

   L= LET IT GO  C = CONVERSATION  S = SAFETY
Why the behavior goes here Sometimes giving grace is what feels best. We often hear the phrase “choose our battles,” which applies here. The behavior is a chance to clarify, show compassion, connect, or collaborate. Any behavior that feels unsafe requires an adult to take action for safety, whatever that may involve.
Consider… Make sure you like your reason for letting it go. Make sure they have the capacity to engage and everyone is calm. This response often needs to happen later. Sometimes this means supervision is required because the person is not emotionally stable.
example Using offensive language in frustration Dishonesty to avoid responsibility Using substances and driving under influence

 

Once the behavior has been categorized the next part is much easier.  If the behavior is in the LET IT GO category, there’s no reason to use any brain power or energy on it. We truly just let it go. No worrying about it, and no second-guessing. When we give grace from a place of empathy and understanding, it feels good. For younger kids, we have heard that we must be 100% consistent for every behavior, otherwise they will learn they can “get away” with it. In my experience this is not true. Kids learn that we all make mistakes and empathy is just as important as expectations.

If the behavior falls in the CONVERSATION category, this is a wonderful opportunity for connecting on a deeper level, building trust, and collaborating to solve a problem. Our first reaction is not usually to think of these events as opportunities for strengthening our family relationships, but in all the ups and downs of family life, the challenging events really can help us do exactly that. It’s a matter of the way we choose to think about behaviors, our role as a mom, and our motivation to nurture healthy relationships.

One of the most important benefits of using this system is for behaviors that fall in the SAFETY category. For family members who may be experiencing severe symptoms of their mental health diagnosis, it can be difficult as a mom to determine if professional help is needed. Whenever safety is a concern this is an automatic call. There is a sense of relief and control to not have to waver on the decision, especially in the emotional moments.

If you or another mom you know would like more support in behavior management, showing up calm and confident, or creating deeper relationships within the family, I am booking clients in my coaching program to coach moms on these goals. You can book an initial call for free. I also host a podcast where I share more tips and supportive solutions for moms. You’ll find me wherever you listen to podcasts by searching The Good Mom Podcast with Jodi Schilling. Here is a free resource that has 7 Ways to Feel Better Now for any mom going through a family crisis situation.

Jodi

Jodi

The Good Mom Coach
www.goodmomcoach.com

about

Jodi Schilling

Jodi is a compassionate and relatable life coach for moms who have neurodiversity in their families. Jodi helps moms uncover who they are and what they really want without apology or guilt, through her proven personalized coaching program! She is a mom of four herself, with 20 years of experience in education plus expertise in autism, bipolar disorder, positive psychology, and DBT. Jodi holds a M.S. in Educational Leadership and is certified as a life coach and weight coach with The Life Coach School. You can learn more by chatting with Jodi on a free Turning Point call.  

 

Jodi invites you to listen to her weekly ad-free podcast, The Good Mom Podcast, where she shares short stories with unconventional solutions that will uplift and inspire you.

Listen here: The Good Mom Podcast

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