Beautifully Pieced Together

Beautifully Pieced Together

Fave Lifestyles

I’m a passionate advocate for words of loving kindness. “Walk the WOLK,” I like to say. Walk the words of loving kindness. But it’s not always easy to walk the WOLK, to walk the words of loving kindness, and often my prayer has been “Change my heart, O God.”

Words of loving kindness come from our heart, but without gratitude, my heart falters in the harder moments, the bigger conversations. One of my three non-negotiables for the year is gratitude, but I have to be careful, because my perfectionist leanings can impact my sense of gratitude—personal gratitude and the gratitude I feel toward others. It can color a conversation, bring about judgments, separate me from others.

I don’t mean to judge. I don’t intend to further our divisions, but smaller moments in my day can frame bigger ones in ways I never expected. Yes, those smaller moments—like moments with a crossword, moments on a walk, and moments in study.

I’m someone who does her Sunday crossword puzzle in ink. My goal is always to complete the puzzle perfectly—without a single mistake.

Another non-negotiable for this year is my biking and walking streak—which is now over 250 days. Before heading out on any given day, I check the weather app on my phone to determine the “perfect” time for my ride, my walk.

For years I’ve had the perfect plans for morning Bible study and prayer, one chapter, one lesson, all the blanks filled in followed by carefully scripted prayers for family, friends, and the world. No surprise to any of us that despite my “perfect” intentions, there have been Sundays with inked-in mistakes on my crossword. Despite what the weather app promised, there were days with howling winds and torrential downpours, misty mornings and frosty afternoons. There were also days when I turned my attention to work before opening my Bible for study.

Life is not perfect, but I continue to insist that it can be, that I can make it so, that I can be. And when I do that, I live in a “glass half empty” existence that elevates me, myself, and I, leaving me to discount too many blessings in my life.

Here’s what I know for sure: It’s difficult to be grateful when focused on perfection. And it’s difficult to find words of loving kindness without gratitude. That first mistake in the crossword puzzle becomes the moment I want to quit. That cold, rainy morning becomes the moment I want to park the bike, skip the walk. That day I missed my study time becomes the reason to stop altogether.

It’s hard for me to be “less than.” My desire to be my best can quickly morph into wanting/needing/ seeking to be “the” best. And when I do that, I overlook past blessings, I miss the blessings I’m experiencing right now, and I also dismiss the blessings to come.

For me, gratitude can get linked to the moments I’d hoped for and actually got. And those other moments, like when I’ve written (in ink!) the wrong word in the crossword become “Oh…! I messed up.” not “Oh…! There’s a different answer, a better solution.”

Beautifully Pieced Together
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​In her inaugural poem, Amanda Gorman shared a simple truth about life’s experiences. “In our grief, we grow, in our hurt, we hope, in our exhaustion, we try.” And for that I want to be grateful.

Kintsugi (kin-su’-gee) is the Japanese art of repairing broken pottery. Pieces are mended with a lacquer mixed with powered gold, silver or platinum. The breakage and repair are treated as part of an object’s history, not something to be hidden. Flaws and imperfections are embraced, celebrated for their beauty.

Have you ever celebrated your flaws? How can we embrace imperfections?

Life’s bigger conversations are difficult. Life’s harder discussions are harder, especially if we can’t embrace our own imperfections and the imperfections of those around us, if we don’t value wisdom and experience, patience and understanding, those parts in life that have often come with our own brokenness, pieces that have been glued together with the gold of God’s love and faithfulness, beautiful artwork to be celebrated and embraced.

I’m learning that gratitude isn’t just about thanking God for what I’ve wanted all along. Gratitude is about thanking God for what is—not only for what is in my life, but for what is in your life, too. Gratitude values my own life experiences, as well as your life experiences. Gratitude values the beauty of our pieced together glasses, each one unique in its design. Half empty? Not a one. Half full? More than.

On Sunday, I made several mistakes—in ink, but I treasured the quiet time with my crossword puzzle. Last week on my walk, I smiled while listening to birds singing in the cold of the morning. Today I finished my Beth Moore Bible study, a 10-week study took me almost 16 weeks, but I made it happen day by day, chapter by chapter, page by page. And for it all, I’m grateful.

Here at Fave Lifestyles we talk about doing life together. One of the things I’ve most valued about Karen Rae is her ability to embrace life’s flaws and imperfections and help us celebrate the beauty that is us.

What does your kintsugi bowl look like? How have your imperfections come together in the most beautiful ways? How have they fostered in you a spirit of gratitude?

“And let the peace of Christ rule in your hearts,

to which indeed you were called in one body.

And be thankful.”

Colossians 3:15

Deanna Nowadnick is the author of Fruit of My Spirit and Signs in Life.

Deanna is also the host of “Morning WOLK with God” here at Fave Lifestyles.

Deanna Nowadnick

Deanna Nowadnick

Speaker | Writer | Author


Deanna Nowadnick

Before my father died, he reminded me that Mom had asked me to write a book. At the time the boys were in college, and the notion of writing was unfathomable. Writers write books. By the time my boys were adults, I’d run out of excuses. I was also at that age when I could pause and reflect.

Fruit of My Spirit: Reframing Life in God’s Grace was my first publishing endeavor. My second was Signs in Life: Finding Direction in Our Travels with God. Both are collections of stories that tell of God’s love and faithfulness. Both tell of His remarkable grace and mercy.

When not writing, I serve as the Client Service Coordinator for The Planner’s Edge, an investment advisory firm in Washington state. I’m active in my church, serving on the Leadership Team and gathering with a wonderful group of ladies to study and giggle over lattes and chocolate. On my desk is a rock with the words “Choose Joy!” etched in it. It’s my inspiration for each day. As an author, it is my hope that my own words might share that joy we find together as children of God.

With Him, it can be so.


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Lessons In Unconditional Love

Lessons In Unconditional Love

Fave Lifestyles

​Do you unconditionally love?

I struggled with this concept. I was taught that unconditional love begins by loving others before yourself.

Yet, what if my love quest began with unconditionally loving me first? After all, I reasoned, if I fill myself to the brim with self-love, it would be easier to pour more love to those around me. So, I decided to crack the love code first with me, myself and I. It was a good choice because we were readily available, we knew me better than anyone else, and we love to learn.

First, I realized that me, myself and I had mistaken “like” for “love.” I liked me when I looked, acted and behaved in pleasant ways. I liked me when I displayed my talents and accomplishments. Yet, if I wasn’t performing at optimum and if I wasn’t pleasant, I withdrew not only self-love, I didn’t even like myself.

Lesson one: Unconditional love isn’t conditional… It’s encouraging.

Next, I noticed that I engaged in self-arguments that made me wrong.

Lesson two: Unconditional love is learning better ways via experience. There’s no wrong when I respect myself as a growing and maturing personality.

I questioned the very concept of love. What is love anyway?

It certainly wasn’t the brand of love I learned as a child. Love for me was parental approval when I had good grades and it could be withdrawn if I didn’t follow the rules.

Lesson three: Unconditional love does not carry on all family traditions. Self-love cuts the strings of being someone else’s puppet.

Where does love live I asked and my heart answered. Love is compassion. It is a celebration for the gift of life itself. It is the miracle of creation. It is the unfoldment of self-discovery in every moment. Love brought me here on this earth-walk. Love is the unflappable essence you are and feel when you hold a newborn, pet the cat, hold a beloved in our arms, smile at a stranger on the street and love is truth telling and caring enough about ourselves to not take on unflattering falsehoods from insensitive people who have yet to learn the gift of self-love and the rights of neighbors.

If you need more reasons to love yourself, consider this: it takes a lot of heart and patience to love others. So, start with yourself, because you know yourself better than anybody else.

Everything you see, hear, feel, believe and love is unique to you. People you love and places which bring you joy show up to you in their unique way. There is not a person in the entire universe who sees, feels, hears, smells, tastes and experiences the world the same way as you. So go ahead and start learning how to love this unique and wonderful person – YOU!

Last year, when our lives were uprooted by the pandemic, I made a choice to honor and protect my unique universe. I made a choice to give myself a chance to fully experience my unique way of living, being and loving before my time on this planet is over. I also decided to double my commitment to taking care of my body so I could give it a unique chance to serve me well. I made a choice to make sure my body is in its best and optimal condition for the full lengths of my life. I decided to stop wishing my body were a different body and focus instead of loving the body I have. Since love is an action word, I committed to taking real actions to keep my unique and special body strong, agile, resilient and radiant. Last year, it was love which got me through. Because I made a decision to love myself, I was able to show up strong for my family and clients. Serving others starts with serving self. When you let yourself down, someone else may have to save you. When you lift yourself up, you are in a much better position to help other people.

Lessons In Unconditional Love
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If you want to join me on a self-love quest, here are 5 immediate actions you can take today.

  1. Practice saying, “I love you” to own self for no particular reason. Remove all conditions. You do not love others, because they deserve it. You just love them with all their imperfections. You do not have to be deserving of love. You can just love.
  2. Smile when you see own reflection in the mirror. Smile into own heart. Smile is the first expression of affection we share with others. Smiling releases endorphins and elevates your mood. The more you learn to smile to yourself, the more you open your own heart to love.
  3. Take yourself for nature walks just to be with yourself. Nature is healing. Studies show that nature walks help relieve stress and activate healing chemistry in the body. When we walk with others, we usually talk. This puts us into our head space. Walking alone with yourself mindfully puts you into your heart space, and this is where love lives.
  4. Slow down and give yourself time to be fully in your body with all its senses and sensations. So often we rush through life as if there was a special prize to those who reach the finish line faster. Your life is the prize. Cherish it now.
  5. Practice hugging yourself and talking to yourself softly in a loving voice when you feel unlovable. Retire your worst critic and hire yourself as your personal motivational and inspirational coach. You will be so glad you did.

As I learn to love myself more each day, I find it spilling out to those around me for no particular rhyme or reason. AND it seems self-love is contagious. Who knows, perhaps your own unconditionally self-love might start a love pandemic.




Ageless with Anna


Dr. Anna Margolina

Dr. Anna Margolina PhD is a scientist, hypnotherapist, Qigong instructor, meditation teacher, spiritual counselor and Healing Love coach. Her company, Ageless with Anna, is an educational and coaching resource for women who want to put more life in their years and walk in their feminine allure and power with grace and confidence at any age. Dr. Anna uses hypnosis, Qigong and Taoist Emotional Energy Alchemy tools to help women (and selected men) to shift from stress, exhaustion and overwhelm to intentional creation of designer experiences and full authentic expressions. Dr. Anna believes that in order to have a full life it is important to embrace both light and darkness of our mind and open our hearts to a vibrant symphony of our emotions.


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Setting Boundaries & Expectations For the Summer

Setting Boundaries & Expectations For the Summer

My Favorite Biz Books from 2020

With a bright summer upon us, many of us are thinking about sun-soaked vacations and finally taking some personal time to unwind. The last year has been a tough one, but there is a lot of hope for the future. And, let’s face it — you deserve a break!

While it’s vital to take time off for yourself to preserve your sanity and practice self-care, it does little good if you’re jetting off somewhere fun only to be glued to your laptop and taking client calls at all times. If you’re taking time off, it should be spent resting and recharging so you can return to the office fully refreshed and ready to get work done.

Of course, you can’t just go offline without preparing your clients and colleagues. As a business owner, it’s your responsibility to keep your operations going – even if you’re stepping away for a few days. Transparency is the name of the game, so don’t be shy about establishing boundaries and setting realistic expectations for employees, creative partners, clients, and other industry peers who rely on you.

Get crystal clear from the start.

When setting expectations, you need to draw clear and defined lines from the get-go; otherwise, your boundaries will be blurry and other people won’t know when they’re pushing it. A great way to set these terms early is to define them in your contract. Every client that books must review and sign your contract, effectively agreeing to everything inside. From day one, they’ll know what to expect from a working relationship — whether that means you have set office hours, specific days off each week, or a rule that requires appointments be made at least 48 hours in advance.

I recommend laying out your rules and policies in one of the first pages of your contract. The average person has a rather short attention span, so they have a tendency to read a few pages of a document and glance through the rest. Don’t let your boundaries be skimmed! To go the extra mile, consider having an extra signature line on your policies and procedures page to ensure that every client understands the terms they are agreeing to.

Appeal to others’ empathy.

As business owners, we sometimes feel obliged to be the face of our brand all day every day. But, don’t forget that you’re a human, too! You have all the same needs as your clients and colleagues, whether you own a business or not. When you approach people through a personal connection, you can establish empathy and help them to understand why you need to be out-of-pocket. If you’re planning a special trip for your kiddos, be honest about it!

As long as you’re providing good service and practicing strong communication skills the rest of the time, your clients and colleagues will be understanding—if not encouraging!—about giving you the space you need during the summer.

*paid advertising
Setting Boundaries & Expectations For the Summer

Ask questions to confirm it’s understood.

New clients have a tendency to nod and sign, but don’t always fully grasp the full terms of agreement. It’s understandable when you consider how much information they are processing, particularly if they are in the process of booking several professionals at once. However, that’s no excuse for pushing your limits and breaking the rules you’ve drawn out in your contract and/or discussed in meetings.

Be intentional about confirming that your policies are fully understood. A simple question asking them to verify agreement goes a long way in protecting your boundaries.

Here are a few examples to adapt with your own rules:

  • “Do you understand that I do not accept phone calls after 5 p.m.?”
  • “Will you be OK if I do not respond to emails on Saturdays?”
  • “Do you accept that our meetings will be virtual rather than in-person?”

All they have to do is say “yes,” but saying that simple response out loud will help them commit those rules to memory.

Commit to your own boundaries.

People will not respect your boundaries if you don’t adhere to them yourself. If you say you’re going to be offline for a long weekend, do not wake up and start responding to emails. When you ignore your own policies, you’re telling other people that the rules don’t mean much and inviting them to step over the line.

Give credence to the rules that you’ve established, and make it clear that you mean business. It’s your responsibility to set the standard and let your clients and colleagues follow in suit. After all, you created them for a reason—likely to give yourself some space to recharge—and you can only achieve that if you follow through. (Don’t worry, your inbox will be there upon your return!)

With a brighter future in 2021 and beyond, you may find your business growing to new heights. As busy as you may get, though, it’s even more important to be mindful of your mental health and personal wellbeing. Ultimately, a positive state of mind will help you to be more productive and harness your creativity. In order to achieve that, you will need to set clear boundaries that allow you the space and freedom to take a timeout and return to the office restored.

Need someone to talk through your client experience and how to establish boundaries? Jen’s an expert — reach out to get the support you need to grow your business.

Jen Taylor

Jen Taylor

System & Workflow Strategist


Jen Taylor

Jen Taylor Consulting, is a firm that helps small businesses experience more freedom and abundance through systems, strategy, and workflow.
I know you want to be able to enjoy all the reasons you started your business in the first place, instead of putting out fire after fire. In order to do that, you need systems and growth strategies that turn your business from a creaky rust-bucket into a well-oiled machine. The problem is there are a lot of “unsexy” tasks that need to get done. And since you’re not sure how to best automate or outsource, you’re left grinding away day after day.
The stress and frustration are almost enough to get you to throw in the towel, give up on your dream, and start working on your resumé.
I believe it doesn’t have to be so complicated. I understand how you feel and know it may not be “fun” for you to establish business procedures that fully support your success and growth. But lucky for you, that’s what I love to do!


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Is God In Control?

Is God In Control?

Fave Lifestyles

Believing God Is In Control

Believing God is in control is helpful because “by God,” at least someone is in control. When we lack self-control. When our circumstances are beyond our control. When the world seems out of control, then at least, we can believe that God is in control. Songs and poems have been written, which bring solace to many.

Believing God is in control is easy when life goes our way. When positive things happen, we feel like God orchestrated the event just for us.

However, the question is often turned around when we are suffering. We ask, “Really, God? Are you in control? How could you allow this to happen? Who are you?” In our suffering, we might blame God. We begin to feel separate from God. As a result, we feel even more weakened by our circumstances. We feel even more sad, desperate, and lonely. To think God has forsaken us is not fair to God or us.

Believing God Is Not In Control

We wonder if God is in control when we experience great suffering. We all know what great suffering is. We have experienced suffering. Great suffering has occurred in our family or with our friends. We read about suffering. We see suffering in the world. It is hard to believe God is in control. We can become angry with God for time or a lifetime.

‘God is in control’ does not make sense to the couple who lost their baby to SIDs. ‘God is in control’ does not make sense to those locked in circumstances of manipulation and violence. ‘God is in control’ does not make sense to the families, communities, and countries ravished by pandemics.

When ‘God is in control’ does not make sense, who do we blame but God? We blame God and live with anger, regret, confusion, sadness, loneliness, and struggle. And then, because of the Story we tell ourselves, we lose emotional connection to God. We lose emotional connection to the very source of help in time of need.

God is within the very cells of our body. God is within our very nature. We are connected to God by our Eternal Soul, always and forever. And yet, the Story we tell ourselves is we are forsaken, so we do not feel connected to God. We feel separate from God. However, God is never separate from us. God is with us all, always and forever.

Who Is In Control?

Am I in control? Self-control is often the most challenging part of being human. I break many of the rules I make for myself. I have self-control, sometimes. I feel stronger when I have self-control. Positive emotional energy is added to my life. I feel weakened when I do not practice self-control. I feel emotional withdrawal.

The times we have self-control, we feel strong. When self-control is beyond our grasp, we feel weakened. When we think we cannot control our circumstances, it might help us to believe God does. If we believe that God is in control and we are not in control of ourselves or our circumstances, we feel lost in our momentary experiences.

Who Is To Blame?

Saying ‘God is in control’ can point the finger of blame at God for what is being created by our choices or the choices of others. The greed of others could cause hunger in the world. Storms could be caused by climate change. Violence could be caused by the Story we tell ourselves about others and by being unwilling to look at how we feel about ourselves.

To be honest, I don’t live my life as well as I want to. I don’t love myself or my family, or my community as much as I want to. However, I take responsibility for the future I’m creating. I am sure God will use who I am and what I do for my Highest Good, and that is enough for me to be happy with myself, happy with my ability to love my family, and my community, and the world.

We Don’t Need to Defend God

Religion teaches us to defend religion and, as a consequence, to defend God. God is more than all of our thoughts. When we try to defend God, we live feeling offended. Feeling offended creates walls and separates us. Feeling separated from others and feeling the weight of defending God creates an incongruent worldview, an untrue Story.

Raising the question, ‘Is God in control?’ may challenge your thinking. The risk I am taking in putting these words in print is in your defense of God; you might mistrust me and dismiss me. If you do, I will no longer be your teacher. We might no longer be friends, which is sad for both of us.

My intention in raising this question is to cry with those for whom the statement, ‘God is in control’ left them weeping and feeling forsaken.

When faith is outside of ourselves, we have a harder time recognizing faith is within us. We blame Satan and trust God as though both forces are outside ourselves. We are stuck somewhere in the middle depending on the day, the situation, our feelings, our failures, and successes. Believing someone outside of ourselves is in control might make us feel like a puppet and someone else is controlling the strings.

God joins us in how we feel in every present moment. God cries with and for the suffering. We can find freedom from suffering by changing the Story we tell ourselves. We can find freedom from suffering when we understand God is with us at a cellular level. Sometimes freedom from suffering is just the strength to endure with moments of peace and love to sustain us.

Is God In Control?
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In Who Can We Believe?

We can believe in Love. We can believe in ourselves. And we can believe God is with us. It is that simple! We can also believe in the goodness of others. Understandably, it is hard to trust others when they have hurt us, individually and as a human family. We can trust they, just like us, will learn from their mistakes and that God has the power to turn even horrendous circumstances into the Highest Good for all.

What Is Self-Sovereignty?

To be sovereign is to have supreme and independent power or authority. The concept of self-sovereignty used to scare me. The word brought too much personal responsibility. I used to think that only God was sovereign. 

We Co-Create Our Life

One day I understood since I am created in the Image of God, and God is the Creator, then I am a Creator, too! I co-create my life with God! Co-creating my life with God instantly gave me a sense of self-empowerment and personal responsibility.

We Are All In Control

We are all in control, God and all of us together. When we believe God is Good and God is Love, we can believe in the miracle of everything being transformed to create our Highest Good in every situation. We are evolving toward Love in each lifetime and between lives, and that’s the Whole Point.

What Is The Solution?

The solution to who is in control is knowing that God is with us in every present moment. Period. We have all Light, Love, Power, and Wisdom available to us every second.

During our “I AM” session, a client spoke the following Inner Mantra, “I am strong, and I am stronger than I think I am.” I was so deeply touched by this Truth for two reasons. First, she used “I Am” three times in one mantra, wow! Second, I could discern she connected fully to the Power that is within her. It is this strength that gets us through difficult circumstances.

My Path, Your Path, and Our Paths

One concept I help my clients understand is each person is on their own Path. Each Path contains our past, present, and future beliefs, behaviors, and experiences. Sometimes paths cross, and sometimes people go their own way. Allowing others to be on their own Path helps us see their consequences of their actions.

Is God In Control? You Decide.

If it helps you to believe God is in control, believe it. If believing God is in control causes you to blame God and thus, feel separate from God, then this belief is not helping you. Understanding I co-create my life with God gives me a sense of responsibility to live my life well for the benefit of me, my family, the human family, our animal family, and the planet.

Can God use everything for our Highest Good? Yes, I believe so. We have an Infinite number of possibilities in front of us today. I trust God will make the best use of them all.

In What Can We Believe?

We can believe God is with us. We can believe God empowers us. Just as Infinite as the galaxies, Infinite are our thoughts, choices, and actions. God makes use of everything for our Highest Good.

We have faith in Love. We can trust that Love is for us all, always. Our Soul speaks only of Love For All. We are all One, created out of the same material energy. We rejoice and mourn together, God with us.

God is self-sovereign. I am self-sovereign. You are self-sovereign. We are all sovereign, and our choices matter. Our choices create the future! What future are we creating for ourselves, our communities, and the world?

I am Enough. You are Enough. And so is God.

 Dani Green

Dani Green

Dani Green
The Soul Power Experience Creator |


Dani Green

Dani Green is the Creator of The Soul Power Experience using motivational speaking, education and hypnotherapy. Dani also helps clients reduce stress, smoking cessation and weight release. As an Ordained Minister, Dani writes and officiates Weddings and Funerals. Dani and her husband, Kevin have three adult children and have hosted 15 international students.


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Steps On How To Design a Website that Increases Conversion Rates

Steps On How To Design a Website that Increases Conversion Rates

Steps On How To Design a Website that Increases Conversion Rates

10 Steps On How To Design a Website that Increases Conversion Rates


If you want your website to be successful, it’s important that you design it with conversion in mind. There are many things that you need to understand when learning how to design a website that increases conversion rates and acquires more leads for your business. This article will teach you 10 different aspects of web design that will help you increase the conversion rate of your site.


1. Header:

The header is the first thing that your visitors will see when they visit your site. It’s important to make a good impression with an attractive and well-organized design.

The main job of the header is to provide a clear and concise explanation of your services. This is not a time to be cleaver or use lingo only your employees use. The point here is to make sure your target market knows exactly what you do and how you help them. Tag line + 1 sentence + three bullet points is a good simple combo to use.

Example: Web Designers of Canada Inc., specializing in web design services for small businesses.

  • Innovated Designs
  • Affordable Rates
  • Focus on Your Business Growth

Use the secondary Header Menu bar to include social media icons for easy sharing on Facebook, Twitter, Instagram, etc.

Header Example:

Design a Website to Increases Conversion Rate


2.Clear Call To Action (CTA):

I’m always surprised at how few times small business owners don’t add Call to Actions to their websites. The CTA is a key part of your web design. When done correctly, it can increase the conversion rate of your site by having people take that next step and make their purchase or request information from you right on the spot.

CTA Examples: “Start Today” button should be position at the end of every section and using the “highlighted color of your website layout branding colors.

It needs to be close to where someone might scroll down will encourage them to click right there while they’re thinking about making a purchase.

Another example would be putting up what appears like a physical address in text form – but when clicked it takes users straight to google maps directions for how to get into our office space. This ensures customers know exactly how they’ll find us without any confusion.”


Important! Your CTA is always the first step in your sales funnel!


3. Secondary Call To Action:

Your secondary CTA is what you want your target client to do if they are not 100% vested in your first CTA.

The first thing on your call to action might be for someone to book a discovery call. But if you want rather warm up potential clients, try inviting them to join the newsletter or attend a free webinar or join your private Facebook group; all options that will allow people ready to move forward and those who need more time accordingly.

Second CTA Example:


4. Pain Points:

It is important for your website to address the needs of potential customers from the very beginning. After the header, it is time to use the Story Brand content to clearly show your target audience exactly what problem they are experiencing.

It is important to quickly identify what problems your target client has. This section is traditionally called the “Value Statement” but if you want to increase your conversion rate it’s important to talk about the “pain points” at this stage of the website design.

This means understanding the root cause and touching on the emotional pain, frustration, etc that your target client is going through by not having their problem solved. Pain points will fall under the following structure:

  • Internal
  • External
  • Psychological

Pain Point Example:

Tesla’s approach to addressing pain points could be

  • External – I need a car.

  • Internal – I feel cool when someone sees me driving the latest technology.

  • Philosophical – I should do my part to save the environment.

    * Waiyancan

It is important to identify all three pain points for your clients from the start, in order to quickly build trust.

Issue: Your target client is not deeply reading your website at this point so you MUST be very clear and strategic with your verbiage at this point. This is why you must not skip on using a highly trained content writer, who knows how to specify write for lead conversion and are judicious with their word choices.

Value/Pain Point Example:


5. How To Work With You:

This is where you layout your simple 3 step process on how to work with you. Great three-step “how to work with me” steps follow the same outline. To design a website to increases the conversion rate, you must keep things as easy as possible.

Note: The way to make the 3 step work is to build your process that guides people through their pain points, making them feel more empowered.

Step 1

Will always be your primary Call To Action. Always! Again, your main goal to increase conversion rates is to encourage your target client to take action and start down your sales funnel.
Example: Book Discovery Call where we dive into your unique situation.

Step 2

Is 100% focused on the “how” or “what” you do to help and support your target client.

Example: Together we put together a plan and start taking action on it so you get the results you need!

Step 3

Is all about the emotional win your client feels after they finish step after they are done working with you.

Make sure your content is straightforward and easy to follow. Provide short and simple information under each step, so that clients know they’re working with you is an easy and painless process.

Steps On How To Design a Website that Increases Conversion Rates
*paid advertising
3-Step Example:

Out of all 10 steps on how to design a website that increases conversion rates


6. Trust Builders:

We made it to #6 of the 10 steps on how to design a website that increases conversion rates. At this point, you want to start adding testimonials, reviews, industry logos, and other authority builders.

Your target client brain “buying center” is going through this process:

  1. What do you do? (header)
  2. Do you understand my issue? (Pain Point/what you solve)
  3. How hard is it to work with you?

Now this stage of the page, your client is wondering “What do others say about what you do?” They are starting to become vested in your services and they need more “validation” that hiring you is the wise decision. The best way to go about doing this is to simply add testimonials. Why? Because if others trust you, then we can too.


Tip: Use testimonials that focus on overcoming some of your most popular objections! (IE Pricing)


But what if you have a new business or no great testimonials? Here are our top suggestions for “trust builders” that create similar value:

  • Logos of products/services you use to support clients
  • Case Studies
  • Press Releases
  • Places you have been featured
  • Logos for organizations you belong to
  • Numbers
Logo Example:

Numbers Example:


Case Study Example:


7. Value Statement:

Here you want to focus on the value and wins your client will feel after they hire you. This is where you can go into more detail about what you do, how you do it, and the results your clients feel.

Very important note: This is the FIRST section where you can start to write in paragraph form. If you want to design a website to increases conversion rate then by the time your potential client gets to this section of your website, they actually want more information. They want to learn more and it’s your job to let them know that by working with you, their external, internal, and philosophical problems will be solved.

Tip: Do not go over 400 words. While you can start to write in more detail it is important to continue to be strategic and not overwhelm your visitor. (Learn more about this in point 9.)


Value Statement Example:


8. FAQ, Pricing, and Other Info:

It’s now time to separate out your bottom section of your website. This is a fluid piece, depending on how your website is built but for the most part, people tend to have it here: FAQ, Pricing (if there is not a separate page for services/pricing), Join Newsletter, Contact Options, Career options and even an About section. Most people call this the “Junk Drawer”.

However, if you’re looking for ways to increase your conversions, adding a strategic FAQ section can be a great way to boost the value of your website.

The main point of your FAQ is to focus on how you can make the process as easy as possible for potential clients. Many people use their FAQs to talk about how great they are or try to do sales but what you really want to do is be 100% focus on overcoming any objections before they take that first step.

This creates an authentic, open, and trustworthy brand.

FAQ Example:

How To Design a Website that Increases Conversion Rates


9. White Space:

Whitespace is the empty space that exists on a webpage between text or other elements. It is considered to be an important part of the design because it creates comfortable reading conditions and helps users focus their attention. It gives your target client time to absorb information and feel confident in making purchasing decisions.

There are two approaches you can take when designing for white space—embracing it, or being afraid of it. So many small businesses try to cram as much content onto one page in order to save time, or because they feel they have to add every single tiny thing into their website.


We have found people do this for two main reasons:

1 – They are uncomfortable with sales and struggle with overcoming objections. So they feel if they put ALL information on the home page/website then they won’t have to talk about it during their conversations. (BTW – that never works.)

2 – Ego (too much or lack thereof). They feel the more they add, the more others will think they are worth being hired. It’s important to understand that this form of content overload is the same as talking more than your potential client during a sales call.


Important Tip: The focus is always on the client, and what is in it for them.


When designing a website that works well across different device sizes, take advantage of the whitespace on the sub-level to make it easy for customers to buy from you.

Also, don’t forget, with smaller screens like phones and tablets, text can become overwhelming FAST!


White Space Examples:


10. Color Theory:

We haven’t talked much about branding and color theory but this is an often missed topic when it comes to website design as it relates to conversion.

If you are new we suggest following a simple 3-5 Color system using the combined method of Analogous color combination and Complementary color combination.

This means picking 2-4 colors that sit adjacent to each other on the color circle. Or on a similar sliding scale to give a harmonious and comfortable feeling. To make your target client feel safe.

Use your complimentary color to encourage readers to take action on your CTA. This is a key element that many forget when they are looking to design a website to increases conversion rate.

Sample Color Combo that uses this process:

You want to make sure you are using words with high impacts, such as “astounding” or “astonishing.” Words like these might be more common in persuasive writing than others. Make sure you don’t bombard them with too much at one time by following these simple rules of thumb for persuasion:

– Use brief sentences – Add bits of suspenseful information and detail about how they’ll feel after reading it – Be honest but not self-focused if possible (give credit) – Provide concrete evidence supporting what you’re

Value statements are a great way to entice potential clients with the benefits and values you offer. You can think of this as an elevator pitch; it’s brief, concise, and compelling enough that people will want more information about your company.

How does my content help customers?

We provide business owners with everything they need from strategy & design through marketing automation. This includes one-on-one support every step of the way to ensure their success!

Color Example:

Extra Tips:

Design a Website to Increases Conversion Rate



Your website needs to be easy for users to navigate and find what they are looking for. The navigation should be clear, simple, intuitive, and relevant for each page on your website. Make sure that it is also easy to use with a keyboard or mouse that will help improve the user experience and lead to higher conversion rates. This means your navigation should only be 5 tabs whenever possible. 6 at most! Use nesting if you need to add in more options.

Example 1:

  • Home
  • About
  • Services
  • Contact

CTA (Use highlight color to make CTA stand out!) And make sure your CTA is on the right side of your navigation!

Example 2:

  • Who We Are
  • What We Do
  • How To Work With Us
  • CTA
Navigation Example:


Content Writing:

We see so many small businesses skip hiring professional writers on but you really shouldn’t. Unless your full-time job is writing sales copy that speaks to conversion, hire an expert! Do not skimp on this expense. A great writer will dig deep with you, understand who your target client is, and how they think. They will use key verbiage that will encourage the right clients to take action and make sure the wrong people leave and do not waste your time. There is a reason, we at Easy As Pie Design focus on having a team of writers dedicated to your success.

You want to make sure you are using words with high impacts, such as “astounding” or “astonishing.” Words like these might be more common in persuasive writing than others. Make sure you don’t bombard them with too much at one time by following these simple rules of thumb for persuasion:

  • Use brief sentences
  • Add bits of suspenseful/exciting information
  • Be honest but not self-focused if possible (give credit)
  • Provide concrete evidence supporting the value you are offering
  • Ask yourself, “how does my content help customers?”

Value statements are a great way to entice potential clients with the benefits and values you offer. You can think of this as an elevator pitch; it’s brief, concise, and compelling enough that people will want more information about your company.



Let’s cut to the chase, your media needs to focus on happy people enjoying your products/services. If you don’t have that, then focus on happy people or yourself in your photos. This might mean investing in a professional photographer or paying for higher-end stock photos. But while your content verbiage might be targeted and to the point, your images can create a much more powerful and emotional draw. Encouraging your target client to identify themselves quickly and take action.

Don’t be afraid of video either. Video not only is great for SEO but it also creates a stronger emotional bond between you and your target client. Video helps attract your target client while at the same time, encourages your non-target client to move on and not hire you.

OK, that is it! The 10 Steps On How To Design a Website that Increases Conversion Rates. Is there more you can do? Absolutely! But by following these tips you are well on your way to design a website to increases conversion rate and getting more leads!


Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.


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