When to Post Holiday Content on Pinterest

When to Post Holiday Content on Pinterest

My Favorite Biz Books from 2020

Pinterest is a powerful platform to amplify your content to users who are SEARCHING for inspiration, products and answers to their questions. For many content creators, the biggest stumbling block is knowing when to promote their content on Pinterest.

When to Post Holiday Content on Pinterest
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Since Pinterest is never going to deliver traffic overnight, you need to plan out your content in advance to fully maximize the platform. Below you can find a helpful infographic that outlines major US holidays and milestones during the year. The months listed below each holiday are when Pinterest users are searching for the corresponding content.

 

Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist
cheersconsultinggroup.com

about

Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.

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How to Write Content for Pinterest Growth

How to Write Content for Pinterest Growth

My Favorite Biz Books from 2020

Pinterest marketing works when you have great content. People go to Pinterest to search for inspiration, ideas and solve problems. When you provide quality content to the Pinterest platform your ideal client can discover you and start the journey into your sales funnel. To create the content that will convert Pinterest users to potential clients, there are some key things to remember.

Think Like Your Potential Clients

When planning your content think about the pain points of your clients. What problem do you solve? What questions do you answer? What will your potential clients be searching for on Pinterest. If you answer these questions first, you can create content that is tailored to your ideal client and will be easily discovered on Pinterest.

How to Write Content for Pinterest Growth
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Get Ahead of Seasonal Searches

If your product or services are seasonal or you have offers that are available certain times of the year, make sure that you are creating content well in advance of the actual holiday or season. People begin searching for content on Pinterest months before the actual event, so if you post too late you miss out on the traffic. Check out this past post about timing your pinning of  holiday content.

Offer Next Steps for the Reader

Always include a call to action in your content. All the website traffic from Pinterest makes no difference if it is not converting. Whether you invite them to join an email list, Facebook group or take some other action, a next step is important. It is the difference between having a reader or a warm lead. Get those Pinterest users into a space that allows you to nurture them through your sales funnel.

Not all content is created equal on Pinterest. With these three basic tips, you can make sure your content is primed for Pinterest success! If you are interested in chatting more about your Pinterest marketing, please be in touch!

Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist
cheersconsultinggroup.com

about

Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.

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My Favorite Podcasts from 2020

My Favorite Podcasts from 2020

My Favorite Biz Books from 2020

When I am sitting at my desk working on my clients content or Pinterest, I love listening to podcasts. Today I want to share some of my favorite podcasts from the year and my favorite episodes from each one. All descriptions are straight from the Apple podcast page.

Digital Marketer Podcast

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room.

My Favorite Episode: Episode 119: The Ultimate Funnel For High-Ticket Done-For-You Services with Founder of #TeamSpivak Jennifer Spivak

The BizChix Podcast

Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 4-16. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work. Meet Natalie and fellow listeners at her annual leadership conference for women entrepreneurs, BizChix Live!

My Favorite Podcasts from 2020
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My Favorite Episode: 376: CEO Day – Vision Casting

Go Pitch Yourself

Angie Trueblood is a self-made visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work. Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward. If you’re tired of doing #allthethings to get known in your niche, it’s probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is do-able and effective, but she’ll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.

 

My Favorite Episode: Ep. 16 | Taking Up Space with Sara Dean

Her Empire Builder with Tina Tower

Join business coach Tina Tower as she explore’s how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.

Tina has over 16 years of experience in starting, building and selling companies, she’s a speaker, teacher, mumma and traveller. She’s unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.

My Favorite Episode: Episode 97: Using Pinterest to build your business with Amber Peterson (Loved being a guest on her show)

Sales Maven with Nikki Rausch

Are you ready to boost your confidence when selling so you’re able to close more deals?

Nikki Rausch will show you how to build a foundation of skills – and a mindset – that create sales success without feeling pushy or “salesy, and without fear of rejection”

She is a sales strategist and coach with more than 25 years of sales experience and is master certified in Neuro-Linguistic Programming. This a radically different approach to selling.

It’s a no sleaze, no slime, and no stress approach to building your business.

My Favorite Episode: Pricing Strategy: Charging For Your Expertise, Not Time

What are your favorite podcasts?

 

Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist
cheersconsultinggroup.com

about

Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.

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How to Deal with ANY Behavior Your Family Throws at You!

How to Deal with ANY Behavior Your Family Throws at You!

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When one of our kids, teens, or adult kids acts in a way that throws us for a loop, it’s hard to come up with the right response in the moment, especially if the behavior triggers our emotions. We sometimes react in a way that we don’t want, or we may think, “I don’t like this behavior, but I don’t know what to do about it.”

As moms, thoughts like this seem to go through our heads All. The. Time. What if our response sends the wrong message? What if this is one of those critical moments that defines our relationship forever?  We place such high stakes on responding the “right” way, no wonder we stress so much as moms!

Here’s the best news. We can think about behavior in a whole new way, and we can control our own actions (bonus!) with a simple 3-step process that works for any behavior that a family member displays.

We Are All Doing the Best We Can

First, there is no “right” way to respond in an unexpected situation. It is not very useful to think that we are doing anything “wrong” when we are dealing with behaviors from others.  We are doing the best we can. We truly are.

Speaking of doing the best we can, I like to think this same thought about the person who is acting out, too. They are doing the best they can, at least in this moment. Doing the best we can is helpful to believe about any human being, actually. I know that this concept can feel like a stretch sometimes, but here’s the thing: The person is struggling emotionally and acting in a way that indicates they are struggling. Very often this is an indicator of a bigger problem that is a factor in driving their behavior. In any case, behavior is simply a form of communication.  The behavior is often communicating that the physical, intellectual, social or emotional demands being placed on a person in that moment are more than they can handle. This is true for little kids, teens, or even adults.

How to Deal with Any Behavior in 3 Steps

I have a simple guide that helps me decide what to do for any behavior in three simple steps. It’s important first to remember that we only have control of our side of the exchange. The underlying emotions that we choose to drive our response can be any that we choose. I like to choose compassion, love, or confidence usually, (but I often have to concentrate on breathing to do this).  When we have family members who struggle with mental health, lots of behaviors can come up often. As moms, we are often the disciplinarian as well as the person who also holds all the information about each family member’s diagnoses, personal  preferences, and emotional triggers. With multiple family members, all with individual needs, this simple categorizing tool can help us quickly identify the best response for the behavior. Then, we can take the next step.

How to Deal with ANY Behavior Your Family Throws at You!
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Step 1 ~ Take a deep breath.  This is important for regulating our own emotions and giving us a clear mind to take the next step.

Step 2 ~ Choose the emotion we want to feel. Our emotions drive our actions so we want to be intentional about the emotion we want to feel before we take any actions.

Step 3 ~ Decide the category the behavior belongs in. There are 3 categories I have found in my experience as a mom, teacher, and coach for responding to all types of behaviors. The first is the LET IT GO category. The second is CONVERSATION. The third is SAFETY.  The chart below describes these in more detail:

   L= LET IT GO  C = CONVERSATION  S = SAFETY
Why the behavior goes here Sometimes giving grace is what feels best. We often hear the phrase “choose our battles,” which applies here. The behavior is a chance to clarify, show compassion, connect, or collaborate. Any behavior that feels unsafe requires an adult to take action for safety, whatever that may involve.
Consider… Make sure you like your reason for letting it go. Make sure they have the capacity to engage and everyone is calm. This response often needs to happen later. Sometimes this means supervision is required because the person is not emotionally stable.
example Using offensive language in frustration Dishonesty to avoid responsibility Using substances and driving under influence

 

Once the behavior has been categorized the next part is much easier.  If the behavior is in the LET IT GO category, there’s no reason to use any brain power or energy on it. We truly just let it go. No worrying about it, and no second-guessing. When we give grace from a place of empathy and understanding, it feels good. For younger kids, we have heard that we must be 100% consistent for every behavior, otherwise they will learn they can “get away” with it. In my experience this is not true. Kids learn that we all make mistakes and empathy is just as important as expectations.

If the behavior falls in the CONVERSATION category, this is a wonderful opportunity for connecting on a deeper level, building trust, and collaborating to solve a problem. Our first reaction is not usually to think of these events as opportunities for strengthening our family relationships, but in all the ups and downs of family life, the challenging events really can help us do exactly that. It’s a matter of the way we choose to think about behaviors, our role as a mom, and our motivation to nurture healthy relationships.

One of the most important benefits of using this system is for behaviors that fall in the SAFETY category. For family members who may be experiencing severe symptoms of their mental health diagnosis, it can be difficult as a mom to determine if professional help is needed. Whenever safety is a concern this is an automatic call. There is a sense of relief and control to not have to waver on the decision, especially in the emotional moments.

If you or another mom you know would like more support in behavior management, showing up calm and confident, or creating deeper relationships within the family, I am booking clients in my coaching program to coach moms on these goals. You can book an initial call for free. I also host a podcast where I share more tips and supportive solutions for moms. You’ll find me wherever you listen to podcasts by searching The Good Mom Podcast with Jodi Schilling. Here is a free resource that has 7 Ways to Feel Better Now for any mom going through a family crisis situation.

Jodi

Jodi

The Good Mom Coach
www.goodmomcoach.com

about

Jodi Schilling

Jodi is a compassionate and relatable life coach for moms who have neurodiversity in their families. Jodi helps moms uncover who they are and what they really want without apology or guilt, through her proven personalized coaching program! She is a mom of four herself, with 20 years of experience in education plus expertise in autism, bipolar disorder, positive psychology, and DBT. Jodi holds a M.S. in Educational Leadership and is certified as a life coach and weight coach with The Life Coach School. You can learn more by chatting with Jodi on a free Turning Point call.  

 

Jodi invites you to listen to her weekly ad-free podcast, The Good Mom Podcast, where she shares short stories with unconventional solutions that will uplift and inspire you.

Listen here: The Good Mom Podcast

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What Dominant Emotions Run Your Life?

What Dominant Emotions Run Your Life?

What Dominant Emotions Run Your Life?

I have a beautiful card stack next to my bed and each morning I pull a card for the day. My favorite card so far said, “What are the dominant emotions that run my life?”  This question brought so much pondering for me. The first question I asked myself was, “There are emotions running my life. What are the dominant ones? Are they positive emotions or negative emotions?”  If they were negative emotions, I wanted to clear them because I wanted positive, dominant emotions running my life.  I realized I could spend lots of time and energy trying to clear negative emotions or, instead, I could more quickly and easily embrace positive emotions to push out any negative emotions.

All of this thinking led to the most important question:  “What are dominant emotions that would help us run a happy, successful life?”  The ones that come to mind are:  abundance, adaptable, accepting, aligned, ambitious, authentic, balanced, calm, capable, centered, cheerful, clear, committed, compassionate, composed, confident, connected, considerate, courageous, creative, decisive, elevated, expressive, faithful, flexible, focused, forgiven, fulfilled, generous, glad, grateful, grateful, grounded, happy, healed, honest, hopeful, inspired, intuitive, joyful, kind, liberated, lighthearted, loved, motivated, nurtured, open-minded, optimistic, passionate, patient, peaceful, perceptive, protected, purposeful, reassured, renewed, resolute, respectful, responsible, safe, spiritual, spontaneous, stable, still, strengthened, supported, teachable, thankful, tolerant, transforming, trusting, valued, well, whole, wisdom, and worthy.

Imagine if it were just three to five of these emotions that drove your daily actions, dominating your thoughts, moving you forward. With any of the emotions in the list dominating your thoughts and actions you could not help but move forward, accomplish goals, and feel happier! How would it be if someone asked you how you felt today, and you responded with, “I feel balanced, capable, and whole today!”?

Perhaps you look at this list and think “I want to feel these emotions. I want these emotions to dominate and run my life; but, how do I embrace them and let them dominate my thoughts and actions?”

Here are four steps to embrace the positive emotions you want and how to let them drive your life.

Step 1

Look through the list of emotions and choose one emotion that you want to cultivate and embrace.

Step 2

For the next week spend five to ten minutes daily in reflection asking yourself questions about what may be standing in the way between you and that emotion. One way to do this is by journaling. For example, if you want to have more abundance in your life, reflect on questions like “What will it take for me to believe I am worthy and able to receive more?”, “Am I limiting gifts that would otherwise flow to me?”, or “Do I have a subconscious belief that life should be hard?”.

Reflective journaling includes thinking about the triggers that may cause you to block the emotion(s) you want to experience. Reflect on the behaviors and thoughts that may stand in the way between you and the emotion. Assess if there are relationships that need work so that the emotion can be experienced.

As you reflect on these thoughts and questions over the next week, clarity and answers will come as to what you may need to change to experience this emotion.

Step 3

On ten sticky notes write an afformation regarding this emotion. Afformations are affirmations written in question form. For example, if you want more abundance in your life, you might write an afformation like one of these, “Why does abundance flow to me in unexpected and surprising ways?”, “Why do I receive all good gifts?” or “Why am I open to more abundance in my life?”.  Put the sticky notes where you will see them often throughout the day, such as on a cupboard door, the door to the bathroom, your computer monitors, your steering wheel, the wall by your desk, by the sink, etc.; read the afformation each time you see the sticky notes.

Affirmations have helped millions of people achieve their personal and professional goals. But, what if, you could take those positive statements and add some power to them?  To summarize Noah St. John from his book, Affirmations, “Affirmations are statements of something we want to be true in our life. For example, “I am happy.” or “I am capable.”.

We have tens of thousands of thoughts each day and many we are not even aware of most of the time. Our life reflects our daily thoughts. So, if we say these affirmations to ourselves many times a day would they not begin to reflect in our lives? Because your mind responds automatically to something that is both simpler and more powerful than statements, affirmation statements rarely have the power for change.

“If you do not believe your positive statements yet, why not ask questions that will change your life?” You create your life by the statements you say to yourself and others and by the questions you ask yourself and others. The questions are where the power in change lies.

As St. John says in his book, “Most people are going through life asking a lot of disempowering questions without realizing it – then they wonder why they are not getting the results they dream of.” For example, disempowering questions that we ask ourselves might by “Why do I not have enough money?”, “Why do I never get the breaks that other people get?”

You manifest what you focus on. If I focus on the disempowering questions of why I do not have enough money, I am probably going to be always struggling with money. In other words, when you ask yourself negative questions, you get negative results.

What if you change the question to be empowering? “Empowering questions unleash your ability to take action and express who you really are.” Image changing those disempowering questions to something like “Why do I always have enough money?” or “Why am I so lucky?”. You just reverse the negative question to a positive.  This principle of empowering questions or affirmations can easily be applied to embracing positive emotions.  An affirmation for abundance would be written something like, “I allow abundance in my life.” Both forms may appear the same but when we state the affirmation the brain gets confused when we also send the negative thoughts we tend to have about the topic. When we pose it as a question the brain searches for the answer and we see it much clearer. Why not use your mind to create the life you do want, rather than one you do not?

What Dominant Emotions Run Your Life?
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Step 4

Spend two minutes twice each day for the next five days visualizing your life as you experience the emotion. Try to feel the emotion and imagine your physical body’s reaction as the emotion sweeps through your body? Imagine the positive things happening around you as this emotion fills your body and visualize how you communicate with others as you embrace this emotion.

Visualization is a useful mental tool which we all use every day, usually unknowingly. For example, we use it when we read a book, look for solutions, or giving directions. Visualization includes imagining how we would act in certain circumstances, how we would feel in certain situations, and how we are going to enjoy a future event. In the case of this exercise, spend time visualizing yourself experiencing the emotion in different ways and in different situations in your life.

Visualization practice allows us to experience the emotion without neutralizing it with negative thoughts. It helps bring that emotion into reality. Just as athletes improve their performance with visual mental rehearsals and writers envision their characters and scenes before putting pen to paper, you can visualize the emotion you want to feel. Visualization can also be used in similar ways to reflective journaling in that you can visually see yourself letting go of the triggers and behaviors that stand in the way of your experiencing that emotion and letting that positive emotion help you release them.

Step 5

As you reflect on this emotion and do visualization exercises, breathe in the aroma of an essential oil that will help the body adapt and embrace this emotion. For example, orange essential oil is the “Oil of Abundance.” Each emotion in the following list has one or more essential oils that work in parallel with the emotion. (You can order any of these oils or contact me at: lynxinbio.com/y3t6b)

EMOTION ESSENTIAL OIL
Abundance Wild Orange
Adaptable Cypress
Accepting Coriander
Ambitious Cumin
Authentic Cassia
Balanced Petitgrain
Calm Lavender
Capable Clove
Centered Vetiver
Cheerful Tangerine
Clear Rosemary
Committed Ginger
Compassionate Geranium
Composed Patchouli
Connected Marjoram
Considerate Cumin
Courageous Helichrysum
Creative Green Mandarin
Decisive Lemon
Elevated Lime
Expressive Lavender
Faithful Roman Chamomile
Flexible Cypress
Focused Lemon
Forgiven Copaiba
Fulfilled Jasmine
Generous Magnolia
Glad Helichrysum
Grateful/Thankful Spikenard
Grounded Birch
Happy Lime
Healing Eucalyptus
Honest Black Pepper
Hopeful Melissa
Inspired Blue Tansy
Intuitive Litsea
Joyful Ylang Ylang
Kind Neroli
Liberated Melissa
Lighthearted Peppermint
Loved Frankincense
Frankincense Dill
Nurture Myrrh
Open-minded Clary Sage
Optimistic Siberian Fir
Patient Niaoiuli
Peaceful Roman Chamomile
Perceptive Magnolia
Protected Juniper Berry
Purposeful Ginger
Reassured Yarrow/Pom
Renewed Red Mandarin
Resolute Cardamom
Responsible Turmeric
Safe Tea Tree
Spiritual Frankincense
Spontaneous W. Orange
Stable Hinoki
Still Sandalwood
Strengthened Strengthened
Supported Cedarwood
Teachable Oregano
Tolerant Thyme
Transforming Helichrysum
Trusting Geranium
Valued/Worthy Bergamot
Well Fennel
Whole Manuka
Wisdom Douglas Fir

 

Essential oils are powerful emotional triggers. They are extracted from plants and many are 40-70 times more potent than herbs. Like herbs, they can support the body in healing. Additionally, the aroma of essential oils can penetrate the limbic brain and trigger emotional changes through chemical releases. Essential oils can also penetrate the cells of the body and support the physical healing by helping the cells to release negative emotions and embrace positive emotions.

At the end of the five days, it may be necessary to repeat the steps for the same emotion for another five days or until that positive emotion you chose becomes a dominant emotion. Repeat these four steps for a handful of other positive emotions. As we embrace more positive emotions fewer negative emotions will dominate our life and change will begin to be noticed.

Bringing these steps back to the beginning, what if instead of asking each morning, “What are the dominant emotions that run my life?”, we tell ourselves each morning, “These are the dominant emotions running my life today:  abundance, gratefulness, and support” (or whatever three emotions you choose).  By intentionally listing the emotions, reflecting on them, visualizing them, adding affirmations for them, and partnering them with aroma of essential oils, you cannot help but have a more positive, happier life where you are accomplishing your goals and achieving your dreams. As you let these positive emotions dominate your life, you will also be reflecting those positive feelings on those around you. You have the choice as to what dominate emotions run your life!

PJ Hanks

PJ Hanks

Entrepreneur | Health Coach | Aromatherapist
www.pjhanksloveslife.com

about

PJ Hanks

PJ Hanks has spent over 40 years in businesses helping women find hope, discover solutions, and achieve goals. She has a wealth of experience with various tools, proven techniques, and love to help her clients find success in all areas of their lives. As a Bastyr trained aromatherapist, a certified holistic health coach, and a successful business leader, PJ assists her clients to become their best selves.

PJ has been a successful entrepreneur for 30+ years and believes that when your emotional and physical wellness is good, your business and work-life are thriving, and you are working on yourself personally you can feel as though you can cope with all the rest of life.

PJ lives in Carnation, WA with her husband and has three adult children and loves being a grandmother to two darling twin granddaughters. She enjoys crafting, being with family and friends, and traveling. She loves to have deep conversations and to help others find hope and joy!

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