What Are Zero Click Searches?

What Are Zero Click Searches?

Have you heard the term zero click search yet? If not, it is a matter of time. Zero click
searches are shaking up the world of SEO practices and will continue to grow. So,
today we want to give you a quick overview about what a zero click search is and how it
will impact traffic to your website.

What is a Zero Click Search?

When a user searches on Google they will probably not look much further than the first
page of results. Being ranked on the first page used to be the #1 priority of websites. It
is still vitally important to rank in a top position in google searches because you are not
only competing with other websites, you are competing with zero-click search results.
A zero-click search is one where the answer is displayed directly at the top of a Google
search result. This means that the searcher does not have to click over to any website
to get the answer they are looking for.

What Kind of Searches Result in Zero Click Results?

There are three main search types that end up as zero-click searches:

  1. Direction-oriented searches: Search results for places, locations, and
    businesses. These are almost always local and often carry tags like "near
    me" or "open now."
  2. Database-oriented searches: Search results for dates, times, currency,
    math, or any other small snippet of information that can be quickly answered
    by Google.
  3. Dictionary-oriented searches: Search results for names, places, things, or
    anything that can be answered by a dictionary, thesaurus, or encyclopedia.

How to Appear in Zero Click Results

To appear in the zero click results you want to be in the featured snippet spot. This is
also called the 0 rank as it appears above the #1 slot. Google picks snippets of
information from its indexed websites to provide instant answers to a search. When a
user performs a search, they see the answer to the search above the list of sites. As a
result, users do not have to click a page to find the answer, they can read it in the
snippet box. If they want more info than what is listed in the snippet the site is listed
below and often that is what they click through too. If you can create local pages and
answer to queries from the local audience in your content, you too can make your web
pages more clickable and accessible.

There will be much more information about optimizing SEO for zero-click searches and
we will share it as it comes. For now, it is a good idea to be familiar and to make sure
your SEO expert is working on this for your business.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

Three Types Of Social Media Marketing Campaigns

Three Types Of Social Media Marketing Campaigns

Social media marketing is a blanket statement that business owners hear all of the time.
You know that you should be using social media in your marketing strategy, but you are
not sure where to start and how to measure results. Before you start pumping time and
resources into social media marketing, you should know the three different types of
campaigns and how to effectively implement them into your marketing plan.

Prospecting

Prospecting is all about reaching people who know nothing about your business. They
have never reached out or interreacted in any way with your product or service. The
goal of this type of campaign is to deliver content that will build awareness and make
them want to learn more. You should not expect that they will purchase at this stage.
This campaign should not have a hard sell component. There should be no “BUY NOW,
or CONTACT US TODAY,” you simply want to pique their interest and deliver
information about who you are and what you do.

Retargeting

A retargeting campaign is when you reach out to users who have expressed interest but
have not taken further action. This could mean they have liked your social media profile,
clicked on an offer, or visited your website from a social media platform. Retargeting
works by having a small piece of code on your website called a pixel, when they visit
your site, or they have interacted with your social media platform they are then tagged
and shown your retargeting campaign as a gentle reminder of your brand and what you
offer.

Conversion

The conversion campaign is focused on converting users into either paying customers
or getting them to take action in other ways such as joining your email list, downloading
a report or white paper, completing a form or survey or chatting with a customer service
rep. These conversions are valuable, because they are raising their hands and asking
you to contact them further.

Most businesses use at least one and usually all three of these types of campaigns at
some point in the lifetime of their businesses. Effective social media targeting allows
you gain interest, recapture interest and move the user into your client pool. If you are
not an expert in social media advertising there are many brilliant marketers who
specialize in these services and can help you get the most bang for your buck with this
highly effective form of advertising.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

How To Maximize The ROI Of Your Website

How To Maximize The ROI Of Your Website

Danielle Spotlight – How To Maximize The ROI Of Your Website

Danielle LaFleur of Easy as Pie Design discusses how to maximize the ROI of your website. She gives some great tips for arranging your website to guide your potential clients down the path to turn them into paying clients.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

How to Create Content For Your Social Media Marketing Strategy

How to Create Content For Your Social Media Marketing Strategy

Social media marketing has become an essential part of any comprehensive marketing
plan. Consumers use social media to seek reviews, validate their purchase choices and
look for social proof that other people have had a good experience as a customer.
There are a lot of businesses competing for attention on social media platforms, so how
do you break through the noise and create content that stands out?

Choose Your Platform

There are so many social media platforms and new ones being created all of the time. It
is impossible to be on every single platform in an effective and meaningful way. Our
advice is to look at who your ideal client is and determine which platforms they are
using and show up there. By being wholly present on 1-3 platforms you will be able to
gain a following, connect in a meaningful way and benefit from your efforts. If you are
trying to be on every platform you will likely not do any of them really well and waste
your time.

Plan Your Content In Advance

One of the great things about social media is that you can post in real time or you can
schedule content out in advance. No matter who you go about posting content you can
certainly plan your topics out for a month, a quarter or even a year. This takes the
pressure off of coming up with great content whenever you are on the platform because
you already know what you want to talk about in advance. Most businesses have some
sort of busy time during the year, holidays, special events, etc. Sit down and map out all
of the happenings in your business for the next month, quarter or year and think about
what content you can create around those things.

Content Tips

When creating content for your social media platforms it should fall into one of these
categories:

  • Relevant
  • Informative
  • Useful
  • Entertaining
  • Shareable

Businesses often fall into the habit of only posting about sales and promotions. When
this is the only content being shared you will be tuned out by social media users. It
comes across as salesly and opportunistic. Social media is just that, social. It is
important to do more than just post for the sake of posting. When you are creating
content make sure it is serving your audience and benefiting their experience with your
brand, this will lead to more success and more growth on social media.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

Why Video Marketing Can No Longer Be Ignored

Why Video Marketing Can No Longer Be Ignored

Video marketing has been on the rise for a couple of years. For quite a while it was
simply an option when it came to delivering content, but now using video has become a
standard part of any marketing plan. There are a variety of reasons why video has
become important and today we want to discuss the reasons that you should embrace
video in your businesses content marketing strategy.

Consumers Prefer Video

A recent study found that four times as many consumers actually prefer to watch a
video about a product or service rather than reading about it in a blog post. Seeing a
video makes them feel like they understand the product or service better and feel more
confident in their decision to move forward. If you are a personal brand video can also
accelerate the know/like/trust feelings because they are seeing your personality in a
video.

Creates Authenticity

Video has the ability to create authenticity that text simply cannot. When you or
someone from your business is speaking their passion and personality can come
through in a way that written word just cannot accomplish. It humanizes your business
and makes it feel relatable and authentic which is what consumers are looking for in all
aspects of life.

Captures Attention

When scrolling through a social media feed still images get a glance before they are
gone. Video stops the scroll in its tracks. People will stop and watch in a way that they
will not for other types of content. This creates a unique opportunity for getting content
in front of previously lost consumers. Good video makes people take notice! This is the
time to use this medium before social media is overly saturated.

Engagement

If you are a person who is comfortable with live stream video, this is an engagement
gold mine. People are spending three times longer watching live video on social media
versus those that have been prerecorded. Your social media followers like to see live
video and they will reward you with engagement. Live video can feel awkward at first,
but practice makes perfect.

With the right techniques, video marketing can be a gold mine for your business. It is
highly effective in increasing brand awareness, generating leads, increasing sales, and
connecting with your audience. With more consumers consuming video content, it’s vital
to begin implementing a video marketing strategy to get in front of your audience.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

Pin It on Pinterest