What is the Difference Between Sales and Marketing?

What is the Difference Between Sales and Marketing?

What is the Difference Between Sales and Marketing?

Sales and marketing are two very different but very important functions of any business. They are often mashed together in the minds of entrepreneurs and one activity is measured by the other activities results. So, today we want to define what is included in sales and marketing and how they work together for your business’s success.

What Are Marketing Activities?

Marketing activities are meant to spark the interest of the potential client, educate them about your business and your offering and drive them to want more information about how you can help them. Marketing is informing and attracting leads that are then turned over the sales team for the sales process.

Marketing activities include:

  • Internet marketing
  • Print marketing
  • Content Marketing
  • Search engine optimization
  • Social media marketing
  • Website
  • Networking

What Are Sales Activities?

The sales process starts when a potential client enters the sales funnel. This means that once a they have reached out for more information or filled out a consultation form, they are now a sales prospect. Sales staff manage the relationship and move them to be a paying client.

Sales Activities include:

  • Generating Sales Leads
  • Qualifying Sales Leads
  • Preparing for Sales Meetings
  • Making Initial Contact
  • Handling Buyer Resistance
  • Account Maintenance
  • Closing the Sale

How Do Sales & Marketing Departments Work Together?

The best way to create effective sales/marketing relationship is to define shared goals, identify the company’s ideal client, and define the lead generation process and when a lead is handed over to the sales team. There should also be a clear plan for lead management, and an outline how sales and marketing performance will be measured. These protocols will manage expectations around sales and marketing activities and roles and eliminate confusion inside the departments.

Both sales and marketing are working to increase revenue in the business. Whether your business has a one person sales and marketing department or two separate teams, it is important that all activities work together to accomplish the same goal.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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What Does Your Business to Business Website Need in 2019?

What Does Your Business to Business Website Need in 2019?

 As a B2B business there are certain things that your website should have to attract great clients. B2B clients are different from the general consumer and have different needs. These four simple additions to your website will position your business to serve your B2B clients efficiently and in a way that exceeds their expectations. 

Smart SEO/Keyword Strategy 

A SEO strategy is not new for 2019, but it is still vitally important. There is still value in a well thought out and measured SEO strategy. SEO helps your site with organic search results and allows people to discover your site through search engines. Although the methods of using keywords have changed over the years, they are still as important as ever in the effectiveness and reach of your site. 

Responsive Design

Another thing that is not new but is becoming more and more important is a responsive design. Another term for this is mobile friendly design. Less and less people use computers to access websites as they are using their mobile devices. This means that if your website does not display and function well on a tablet or smart phone you will be losing visitors as fast as they arrive on your site. 

Simple Design

The internet is loud and filled with so much information that people are overloaded. Simple design allows the user to feel less bombarded with information and feels relaxing compared to over designed sites. Look at the design and content of your site with a sharp eye and see if there is anything you can simplify for a better user experience. 

Chat Capability 

Have you visited a website that features a pop-up window that you can chat in real time with a company representative? This is a popular website feature that is on the rise and worth considering. It allows the website visitor to interact with your company when their interest is at peak levels. This personal interaction can accelerate the lead generation process and gives the business a chance to have a personal dialogue about the potential client’s concerns in real time. 

 Your website will be constantly evolving over the course of your business life. You do not need to make major changes every month but pay attention to what is coming on the scene and staying. If other businesses are adapting and adding things that serve your clients better than your site, you will start to lose business. Website changes happen for a reason and often it is because the features are something clients want, so you cannot simply ignore them. Adapt and grow and so will your business. 

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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Three Fears About Internet Marketing That May Be Holding Your Business Back.

Three Fears About Internet Marketing That May Be Holding Your Business Back.

Internet marketing encompasses a lot of activities. From social media to having a state-of-the-art website to content marketing, there is a lot you can do to promote your business online. Many business owners are nervous to put their toes in the internet marketing water because of some fears about the results. Today we want to talk about three of the biggest fears about internet marketing and why they are not that big of a deal. 

Results Take Too Long

Most internet marketing does not yield immediate results. Often you are simply building awareness and putting content out to be consumed by potential clients. Because there is no specific timeline for results it can feel like it is endless with no measurable success, making it hard to justify the time and expense. When determining your online marketing measurements of success, look at each individual activity and determine how you can measure your ROI. Don’t lump all online activity into one measurement metric like lead generation. Different activities yield different results and to see success you have to look at them separately.  

Negative Feedback

Negative reviews, poor social media comments and negative blog comments sound scary. Business owners have no control over what is posted and, on many platforms, little recourse to have them removed. For many business owners this is the #1 reason they opt out of internet marketing. While it is true that the internet is full of people who love to add their two cents on everything, there are many ways to manage a poor review that benefits your business. 

  1. Blog comments can be moderated to remove malicious or inappropriate comments. If a comment is left that is a legitimate concern, we would encourage a response to publicly address the concern rather than deleting the comment. Even if your response is a simple sentence stating that you will follow-up via email, this shows you want to make the situation right with the client.
  2. Negative reviews on social media, Google or Yelp should be given a response. How you handle the poor review is often more important than the review itself. When prospective clients are reading online reviews, they will not be surprised to see a less than perfect review. They will want to know how you handled it and if the clients felt heard and the situation was resolved. 


Competitor Copying

One of the big things that is often worried about by business owners is that being very visible invites your competitors to copy your offerings, branding and marketing practices. Although it is extremely annoying when someone copies what you are offering, take comfort in the fact that no one can copy how you do it. All that being said, if your business has trademarks, patents or are being plagiarized there is legal action that can be taken. Contact your lawyer to find out what legal options are available to you. 

Internet marketing can be a game changer for your business. If you are able to recognize that any potential pitfall to internet marketing can be managed, you can tap into the power of having a strong online presence that will propel your business success forward. 

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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How To Make Your Website is You #1 Marketing Tool

How To Make Your Website is You #1 Marketing Tool

You should think of your website as the #1 marketing tool in your business. When people hear of a business one of the first things they do is check out their website. This means it is often the first point of contact with a potential client and often what makes them decide if they want to know more. So, what can you do to make sure that your website is doing the job of a top marketing tool? 

  • Keep your site looking good. Make sure your site design is current and meets the expectation of your industry. If it is obvious that your site has not been updated in a decade you lose some credibility. 
  • Make it easy for users to find the information they are looking for. The more someone has to search for something the less likely they are to stay on your site. Frustration results in website exits. 
  • Make sure your contact information is up-to-date. It may seem obvious, but many businesses will forget to update email addresses, phone numbers and addresses. 
  • Offer relevant and compelling content that meets the needs of your website visitor and shows why your business is a good fit.
  • Make your call to action buttons, links and forms easy to find and simple to use. If the user has to hunt for a call to action, they will not do anything. 
  • Reduce drop off points on your site. Look at your analytics and determine where people tend to leave your site and create a path to keep them there. This could be adding a link to read more, offering a related blog post or including a call to action.
  • Make sure your site is mobile friendly. Many users will never access your site from a computer and instead use a smart phone or tablet. Make sure that your site looks great on any computer or device. 

 Your website should not only attract your ideal clients, but it should also communicate your offerings clearly to disqualify people who will never work with you. By ensuring that your site is user friendly, offers value and leads visitors into your sales funnel you increase the chances that your ideal website visitors become clients.  

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

Danielle and Laura Brodniak Why have a great Bio?

Danielle and Laura Brodniak Why have a great Bio?

Mastering Your Business –  Conversation with Laura Brodniak – Why have a great Bio?

Laura Brodniak is an amazing copywriter who works with entrepreneurs and small business owners to craft amazing bios for their websites and social media channels. Laura is a firm believer that a strong bio can lead to more sales and a weak bio can turn potential customers away. Learn her four reasons why writing your own bio is hard and how to overcome these issues and have the best bio possible.

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