As a business owner, you probably understand the importance of SEO and having a great online
marketing strategy. You probably also realize that it is complicated and time consuming if you
are not an expert. As with any aspect of running a business there are things that can be hired out
and marketing and SEO management are two big things that are better handled by the experts.
Marketing and SEO are skills that take years to master, and they are ever evolving, making it
harder to play catch-up if you don’t have enough time to devote to learning them. So, if you are a
savvy business owner who wants to get the most out of your marketing and SEO, outsourcing is
the smart move to make!
Why Should You Outsource Marketing?
How long are you spending creating and executing a marketing plan? How much of that time
could be spent working with clients? Every business aims to have an income that is greater that
their expenses, and that may not be possible when you’re dedicating every free minute you have
to an area that is not your expertise. Often, the perceived money saved by doing your own
marketing activities is actually more costly that hiring due to the lost opportunities that you
would have had time for had you not been struggling to complete the important marketing tasks.
A great way to decide if you’re ready to change it up is to get a marketing audit and discover if
you’re marketing strategy is doing what it should and getting the results that you need.
Why Should You Outsource SEO?
Unless SEO is your specialty, you probably suffer from SEO induced anxiety each time you
update your website content. Proper SEO implementation can make or break a small business.
Website SEO is a tricky business, and there are THOUSANDS of articles/courses/books trying
to explain how to implement SEO in your website copy. With all of this information that often is
teaching slightly different methods it is extremely difficult to determine what will work without a
little trial and error when doing it alone.
If you outsource your website SEO, you won’t have that problem. Outsourcing to a pro ensures
that your website gets the attention and fresh eyes it needs to succeed. An SEO professional will
know how to discover, place, and target primary and alternative keywords to find your target
audience when searched.
Website SEO goes beyond targeted keywords; it requires on-page and off-page optimization,
back-linking, alt-attributes, meta-tags, and more. Piecing it together on your own is fine but
might not create the results you’re aiming for. In this situation, a little help can go a long way.
Both marketing and SEO are so critical to business success. In the beginning of your business, it
may be necessary to DIY these things but as soon as budget allows you should get these items
off of your plate and onto a professional.