10 Steps On How To Design a Website that Increases Conversion Rates

If you want your website to be successful, it’s important that you design it with conversion in mind. There are many things that you need to understand when learning how to design a website that increases conversion rates and acquires more leads for your business. This article will teach you 10 different aspects of web design that will help you increase the conversion rate of your site.

1. Header:

The header is the first thing that your visitors will see when they visit your site. It’s important to make a good impression with an attractive and well-organized design.

The main job of the header is to provide a clear and concise explanation of your services. This is not a time to be cleaver or use lingo only your employees use. The point here is to make sure your target market knows exactly what you do and how you help them. Tag line + 1 sentence + three bullet points is a good simple combo to use.

Example: Web Designers of Canada Inc., specializing in web design services for small businesses.

• Innovated Designs
• Affordable Rates
• Focus on Your Business Growth

Use the secondary Header Menu bar to include social media icons for easy sharing on Facebook, Twitter, Instagram, etc.

Header Example:

2.Clear Call To Action (CTA):

I’m always surprised at how few times small business owners don’t add Call to Actions to their websites. The CTA is a key part of your web design. When done correctly, it can increase the conversion rate of your site by having people take that next step and make their purchase or request information from you right on the spot.

CTA Examples: “Start Today” button should be position at the end of every section and using the “highlighted color of your website layout branding colors.

It needs to be close to where someone might scroll down will encourage them to click right there while they’re thinking about making a purchase.

Another example would be putting up what appears like a physical address in text form – but when clicked it takes users straight to google maps directions for how to get into our office space. This ensures customers know exactly how they’ll find us without any confusion.”

Important! Your CTA is always the first step in your sales funnel!

3. Secondary Call To Action:

Your secondary CTA is what you want your target client to do if they are not 100% vested in your first CTA.

The first thing on your call to action might be for someone to book a discovery call. But if you want rather warm up potential clients, try inviting them to join the newsletter or attend a free webinar or join your private Facebook group; all options that will allow people ready to move forward and those who need more time accordingly.

Second CTA Example:

4. Pain Points:

It is important for your website to address the needs of potential customers from the very beginning. After the header, it is time to use the Story Brand content to clearly show your target audience exactly what problem they are experiencing.

It is important to quickly identify what problems your target client has. This section is traditionally called the “Value Statement” but if you want to increase your conversion rate it’s important to talk about the “pain points” at this stage of the website design.

This means understanding the root cause and touching on the emotional pain, frustration, etc that your target client is going through by not having their problem solved. Pain points will fall under the following structure:

• Internal
• External
• Psychological

Pain Point Example:

Tesla’s approach to addressing pain points could be

• External – I need a car.

• Internal – I feel cool when someone sees me driving the latest technology.

• Philosophical – I should do my part to save the environment.

  * Waiyancan

It is important to identify all three pain points for your clients from the start, in order to quickly build trust.

Issue: Your target client is not deeply reading your website at this point so you MUST be very clear and strategic with your verbiage at this point. This is why you must not skip on using a highly trained content writer, who knows how to specify write for lead conversion and are judicious with their word choices.

Value/Pain Point Example:

5. How To Work With You:

This is where you layout your simple 3 step process on how to work with you. Great three-step “how to work with me” steps follow the same outline. To design a website to increases the conversion rate, you must keep things as easy as possible.

Note: The way to make the 3 step work is to build your process that guides people through their pain points, making them feel more empowered.

Step 1

Will always be your primary Call To Action. Always! Again, your main goal to increase conversion rates is to encourage your target client to take action and start down your sales funnel.
Example: Book Discovery Call where we dive into your unique situation.

Step 2

Is 100% focused on the “how” or “what” you do to help and support your target client.

Example: Together we put together a plan and start taking action on it so you get the results you need!

Step 3

Is all about the emotional win your client feels after they finish step after they are done working with you.

Make sure your content is straightforward and easy to follow. Provide short and simple information under each step, so that clients know they’re working with you is an easy and painless process.

3-Step Example:

6. Trust Builders:

We made it to #6 of the 10 steps on how to design a website that increases conversion rates. At this point, you want to start adding testimonials, reviews, industry logos, and other authority builders.

Your target client brain “buying center” is going through this process:

1. What do you do? (header)
2. Do you understand my issue? (Pain Point/what you solve)
3. How hard is it to work with you?

Now this stage of the page, your client is wondering “What do others say about what you do?” They are starting to become vested in your services and they need more “validation” that hiring you is the wise decision. The best way to go about doing this is to simply add testimonials. Why? Because if others trust you, then we can too.

Tip: Use testimonials that focus on overcoming some of your most popular objections! (IE Pricing)

But what if you have a new business or no great testimonials? Here are our top suggestions for “trust builders” that create similar value:

• Logos of products/services you use to support clients
• Case Studies
• Press Releases
• Places you have been featured
• Logos for organizations you belong to
• Numbers

Logo Example:

Numbers Example:

Case Study Example:

7. Value Statement:

Here you want to focus on the value and wins your client will feel after they hire you. This is where you can go into more detail about what you do, how you do it, and the results your clients feel.

Very important note: This is the FIRST section where you can start to write in paragraph form. If you want to design a website to increases conversion rate then by the time your potential client gets to this section of your website, they actually want more information. They want to learn more and it’s your job to let them know that by working with you, their external, internal, and philosophical problems will be solved.

Tip: Do not go over 400 words. While you can start to write in more detail it is important to continue to be strategic and not overwhelm your visitor. (Learn more about this in point 9.)

Value Statement Example:

8. FAQ, Pricing, and Other Info:

It’s now time to separate out your bottom section of your website. This is a fluid piece, depending on how your website is built but for the most part, people tend to have it here: FAQ, Pricing (if there is not a separate page for services/pricing), Join Newsletter, Contact Options, Career options and even an About section. Most people call this the “Junk Drawer”.

However, if you’re looking for ways to increase your conversions, adding a strategic FAQ section can be a great way to boost the value of your website.

The main point of your FAQ is to focus on how you can make the process as easy as possible for potential clients. Many people use their FAQs to talk about how great they are or try to do sales but what you really want to do is be 100% focus on overcoming any objections before they take that first step.

This creates an authentic, open, and trustworthy brand.

FAQ Example:

9. White Space:

Whitespace is the empty space that exists on a webpage between text or other elements. It is considered to be an important part of the design because it creates comfortable reading conditions and helps users focus their attention. It gives your target client time to absorb information and feel confident in making purchasing decisions.

There are two approaches you can take when designing for white space—embracing it, or being afraid of it. So many small businesses try to cram as much content onto one page in order to save time, or because they feel they have to add every single tiny thing into their website.

Why?

We have found people do this for two main reasons:

1 – They are uncomfortable with sales and struggle with overcoming objections. So they feel if they put ALL information on the home page/website then they won’t have to talk about it during their conversations. (BTW – that never works.)

2 – Ego (too much or lack thereof). They feel the more they add, the more others will think they are worth being hired. It’s important to understand that this form of content overload is the same as talking more than your potential client during a sales call.

Important Tip: The focus is always on the client, and what is in it for them.

When designing a website that works well across different device sizes, take advantage of the whitespace on the sub-level to make it easy for customers to buy from you.

Also, don’t forget, with smaller screens like phones and tablets, text can become overwhelming FAST!

White Space Examples:

10. Color Theory:

We haven’t talked much about branding and color theory but this is an often missed topic when it comes to website design as it relates to conversion.

If you are new we suggest following a simple 3-5 Color system using the combined method of Analogous color combination and Complementary color combination.

This means picking 2-4 colors that sit adjacent to each other on the color circle. Or on a similar sliding scale to give a harmonious and comfortable feeling. To make your target client feel safe.

Use your complimentary color to encourage readers to take action on your CTA. This is a key element that many forget when they are looking to design a website to increases conversion rate.

Sample Color Combo that uses this process:

You want to make sure you are using words with high impacts, such as “astounding” or “astonishing.” Words like these might be more common in persuasive writing than others. Make sure you don’t bombard them with too much at one time by following these simple rules of thumb for persuasion:

– Use brief sentences – Add bits of suspenseful information and detail about how they’ll feel after reading it – Be honest but not self-focused if possible (give credit) – Provide concrete evidence supporting what you’re

Value statements are a great way to entice potential clients with the benefits and values you offer. You can think of this as an elevator pitch; it’s brief, concise, and compelling enough that people will want more information about your company.

How does my content help customers?

We provide business owners with everything they need from strategy & design through marketing automation. This includes one-on-one support every step of the way to ensure their success!

Color Example:

Extra Tips:

Design a Website to Increases Conversion Rate

Navigation:

Your website needs to be easy for users to navigate and find what they are looking for. The navigation should be clear, simple, intuitive, and relevant for each page on your website. Make sure that it is also easy to use with a keyboard or mouse that will help improve the user experience and lead to higher conversion rates. This means your navigation should only be 5 tabs whenever possible. 6 at most! Use nesting if you need to add in more options.

Example 1:

• Home
• About
• Services
• Contact

CTA (Use highlight color to make CTA stand out!) And make sure your CTA is on the right side of your navigation!

Example 2:

• Who We Are
• What We Do
• How To Work With Us
• CTA

Navigation Example:

Content Writing:

We see so many small businesses skip hiring professional writers on but you really shouldn’t. Unless your full-time job is writing sales copy that speaks to conversion, hire an expert! Do not skimp on this expense. A great writer will dig deep with you, understand who your target client is, and how they think. They will use key verbiage that will encourage the right clients to take action and make sure the wrong people leave and do not waste your time. There is a reason, we at Easy As Pie Design focus on having a team of writers dedicated to your success.

You want to make sure you are using words with high impacts, such as “astounding” or “astonishing.” Words like these might be more common in persuasive writing than others. Make sure you don’t bombard them with too much at one time by following these simple rules of thumb for persuasion:

• Use brief sentences
• Add bits of suspenseful/exciting information
• Be honest but not self-focused if possible (give credit)
• Provide concrete evidence supporting the value you are offering
• Ask yourself, “how does my content help customers?”

Value statements are a great way to entice potential clients with the benefits and values you offer. You can think of this as an elevator pitch; it’s brief, concise, and compelling enough that people will want more information about your company.

Media:

Let’s cut to the chase, your media needs to focus on happy people enjoying your products/services. If you don’t have that, then focus on happy people or yourself in your photos. This might mean investing in a professional photographer or paying for higher-end stock photos. But while your content verbiage might be targeted and to the point, your images can create a much more powerful and emotional draw. Encouraging your target client to identify themselves quickly and take action.

Don’t be afraid of video either. Video not only is great for SEO but it also creates a stronger emotional bond between you and your target client. Video helps attract your target client while at the same time, encourages your non-target client to move on and not hire you.

OK, that is it! The 10 Steps On How To Design a Website that Increases Conversion Rates. Is there more you can do? Absolutely! But by following these tips you are well on your way to design a website to increases conversion rate and getting more leads!

about

Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

What are Audits and Why do you need one?

Lean management has taught us that strategy and planning is the key differentiator between proper execution and wasting time and financial resources. Therefore, it should not come as a surprise that an online strategy is necessary for you to succeed. Learn why the first step in online management is actually auditing your current system.

As Kim Peterson says in her latest article with Fave

Time to redefine or rebrand “you as your brand?” Was the old normal not serving you?

THIS IS A PERFECT TIME TO REBRAND, REDEFINE, RECREATE & REBUILD!

System Audits

Having an audit completed on your current website is the first step in maintaining a website that functions at the highest level possible – both with its visibility and its functionality. An in-depth audit will provide an analysis of why your site is not generating traffic and why your sales and conversions are not improving.

Website audits are necessary to measure and improve the visibility and efficiency of your website. They can help you with your Google search ranking and increasing site traffic as well as performance.  Site Auditing will give the business the opportunity to recognize what is going well and what could be improved upon.

A system audit is how you define the problems your site is experiencing as well as measuring and exploring the source of these issues; this provides you with a general outline of what steps come next.

Lean Marketing/Six Sigma

Performing a website audit opens up massive opportunities to mend and build your website while growing conversions. This lean marketing/six sigma approach has been leading us to a better market and improving relations with our clients.

When we use lean marketing, we optimize a website for client use and the user experience. Typically, this will include:

• Statistical thinking or thinking about the aspects of the website that capture your audience or the percentage of visitors that sign up to a newsletter in its current placement.
• High-performing teams that work on projects that directly relate to the bottom line.
• Having a detailed approach to the problems you’re experiencing or have identified. This means defining, measuring, analyzing, controlling, and improving these issues.

You should also make sure that everyone is on the same page and supports the overall vision of the business. The process will go much quicker if you have measured goals to analyze changes and benchmarks to see when you reach or exceed these goals.

Any website can be assisted with a reliable Six Sigma/Lean marketing analysis because it examines and uses data to determine a strategy to execute. An analysis of this caliber allows you to analyze your data methodologically – and strategize a solution.

By carrying out the business audit process, you can increase your conversions, visits and user experience because you’re able to see what you’re lacking or what is not working. Websites that are not regularly audited will continue to lose effectiveness as an arm of the company’s online marketing strategy. Marketing strategy is an ever-changing plan based on the needs of the customer, so panning for regularly scheduled audits and strategy revisions should be a part of any successful marketing planning.

Also Read: What is the Marketing Audit and Why Do You Need One

What is a Website Audit and Why Do You Need One?

Does your business have a beautiful website that does not seem to be converting visitors to customers? Or, do you have an older site that you know needs some updates, but you are not sure where to start? Moreover, you don’t know how to audit a business? A website is a vital piece of any businesses online marketing strategy, so making sure that your site is doing the job it needs to do is extremely important. A great way to find out why your website is not working for your business is through a website audit. An audit should be completed every 12-18 months to keep up with changing trends and technologies. It is extremely important to plan these audits into your annual marketing budget.

What is a Website Audit?

First of all, what exactly is an audit? A website audit is an analysis of everything that can affect your website’s performance and visibility in search engines, such as Google, Bing, etc. It is used to provide insight regarding the overall traffic, website, and individual pages. Website audits provide information to improve your marketing and increase your overall reach and traffic.

A typical audit will include a:

•   Video consultation: This is where you discuss what is or is not working, what you need, and how you envision your business thriving.
•     Gap analysis: You will be able to identify goals, clarify your target audience needs vs. wants, and map your client’s online journey.
•     Review of user experience: Discover how your current and future clients use and will use your website.
•     Review of user interface: The process of creating a beautifully structured website while using content and sales strategies to drive your users to do what you want them to.
•     Avatar motivation: Find out what the underlying motivation for why your client behaves how they do and why they buy from you vs. leave your website.
•     Project plan: A plan that includes all opportunities and takes budget, timeframe, and more into account to optimize your site to attract your target audience.

Why Do You Need a Website Audit?

Now that you know what is an audit, you might want to know why an auditis important for your company? Your website is the first thing your clients check out when they discover your business. This means that it often ends up as the first point of contact with a potential client and is what makes them decide if they want to know more about your services. Having an audit on your site will help streamline your sales and marketing funnels by aligning all your brand channels. It will help identify ways to bring and keep potential clients on your website to learn more about your business and what you can do for them.

An audit will assist your business with marketing strategies and goals in a way that takes the pressure off of you. The audit will organize the findings and provide a detailed plan to improve and increase your conversions.

Online marketing is fast paced, and always changing. Businesses need to be constantly adjusting their messaging and strategies to keep up and stay top of mind. A website audit every 12-18 months will keep your business up to date and useful to your marketing goals.

What is a Marketing Audit and Why do you need one?

A marketing audit is a complete evaluation and interpretation of your business’s marketing environment and efforts. The audit is comprehensive and systemic in the analysis of your marketing methods and results. These audits are done by a third-party who has the know-how to audit business and can provide an outside perspective.

 By carrying out a marketing business audit process you will also evaluate your marketing goals, objectives, strategies, and principles to identify your problem areas and opportunities to improve. The end goal is to create an easy-to-follow marketing plan of action that will enhance your marketing activities, and therefore your businesses’ marketing performance.

Simply put, the importance of marketing audit lies in studying your marketing plan and highlighting the strengths while eliminating the weaknesses.

Parts of a Marketing Audit

Marketing audits work similarly to website audits; they consist of six elements that are designed to optimize your marketing strategy and create a reasonable end-game goal.

The different pieces typically included in a marketing audit are:

• Initial consultation: The starting point where you discuss what you know is working or not working in your marketing strategy and create a plan of attack to correct or improve the situation.
• Marketing gap analysis: You will attempt to identify why your content is not converting and identify an achievable goal for your marketing plan. You will also get clarity on what your target audience wants vs. needs.
• Marketing UX review: A UX or user experience review determines how your current and future clients use your website and how to target your marketing towards their needs.
• Marketing funnel review: Discovering the client’s journey from when they first learn about your business to when they’re ready to buy your service.
• Avatar motivation: Understanding the motivation behind why your client behaves how they do and what in your marketing strategy triggers them to purchase your service.
• Marketing project plan: A guide that takes everything you’ve learned into consideration that creates and plans out a marketing strategy that attracts your target audience.

As Catherine White mentions in her article “Are You Really Ready To Be An Entrepreneur?“

Study And Get To Know Your Market. Do some research to find out if the product or service you have to sell is something people will want or need to buy. Many people make the mistake of starting a business based off of what they want rather than what the market wants and then wonder why their business isn’t growing. Remember, it’s not about you it’s about your prospective customers. If you do your research before you jump into the market you will save yourself a lot of frustration and headache AND a lot of money.

Why Do You Need a Marketing Audit?

Your current marketing strategy might be working well, or it might not be. Either way, having an outside source look at your plans can examine the situation and reveal issues you may not have noticed or may have skipped over. An audit can also uncover new opportunities that you might not have identified. Marketing should influence all of the decisions regarding your website and business; if you did not have marketing, you would not have clients.

That’s why the value of a marketing audit always outweighs the cost. The number of clients that can be reached will make up for the investment needed to begin. A marketing audit should be completed annually before the creation of the yearly marketing plan. This timing will allow you to expand into new opportunities or course corrections on the things that are not working well in your current marketing strategy.

A marketing audit should be viewed as an annual activity and expense that helps guide your marketing activities. Through this exercise your business can stay on the cutting edge of practices that will continue to bring clients to your business over the year.

Now that you know the need to leverage the business audit process for your business and are ready to really make 2020 YOUR YEAR!   Let me know  by clicking here and I’d love to help you out!

about

Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

A marketing audit is a complete evaluation and interpretation of your business’s marketing
environment and efforts. The audit is comprehensive and systemic in the analysis of your
marketing methods and results. These audits are done by a third-party to provide an outside
perspective.

Marketing audits will also evaluate your marketing goals, objectives, strategies, and principles
to identify your problem areas and opportunities to improve. The end goal is to create an easy-
to-follow marketing plan of action that will enhance your marketing activities, and therefore
your businesses’ marketing performance.

Simply put, it studies your marketing plan and highlights the strengths while eliminating the
weaknesses.

Parts of a Marketing Audit

Marketing audits work similarly to website audits; they consist of six elements that are
designed to optimize your marketing strategy and create a reasonable end-game goal.

Now that you know what marketing audit is, you should know its various parts. The different
pieces typically included in a marketing audit are:

• Initial consultation: The starting point where you discuss what you know is working or not
  working in your marketing strategy and create a plan of attack to correct or improve the
  situation.
• Marketing gap analysis: You will attempt to identify why your content is not converting an
  identify an achievable goal for your marketing plan. You will also get clarity on what your target
  audience wants vs. needs.
• Marketing UX review: A UX or user experience review determines how your current and
  future clients use your website and how to target your marketing towards their needs.
• Marketing funnel review: Discovering the client’s journey from when they first learn about
  your business to when they’re ready to buy your service.
• Avatar motivation: Understanding the motivation behind why your client behaves how
  they do and what in your marketing strategy triggers them to purchase your service.
• Marketing project plan: A guide that takes everything you’ve learned into consideration that
  creates and plans out a marketing strategy that attracts your target audience.

Why Do You Need a Marketing Audit?

After seeing much about what is marketing audit and the various parts of it, you should know why
a marketing audit is important for your business. Your current marketing strategy might be working
well, or it might not be. Either way, having an outside source look at your plans can examine the
situation and reveal issues you may not have noticed or may have skipped over. An audit can also
uncover new opportunities that you might not have identified. Marketing should influence all of the
decisions regarding your website and business; if you did not have marketing, you would not have clients.

That’s why the value of a marketing audit always outweighs the cost. The number of clients that
can be reached will make up for the investment needed to begin. A marketing audit should be
completed annually before the creation of the yearly marketing plan. This timing will allow you
to expand into new opportunities or course correct on the things that are not working well in
your current marketing strategy.

Now that you have comprehended what is marketing audit, its various parts and its need for any business,
you should know that a marketing audit should be viewed as an annual activity and expense that helps guide your
marketing activities. Through this exercise your business can stay on the cutting edge of
practices that will continue to bring clients to your business over the year.

Read More:  What is a Website Audit and Why Do You Need One?

about

Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Does your business have a beautiful website that does not seem to be converting visitors to customers? Or, do you have an older site that you know needs some updates, but you are not sure where to start? A website is a vital piece of any businesses online marketing strategy, so making sure that your site is doing the job it needs to do is extremely important. A great way to find out why your website is not working for your business is through a website audit. An audit should be completed every 12-18 months to keep up with changing trends and technologies. It is extremely important to plan these audits into your annual marketing budget. Now you must be wondering what is website audit, how to audit a website, etc.We’ve here compiled a detailed description to answer each of your questions regarding the website audit. So let’s dive in:

What is a Website Audit?

First of all, what exactly is a site audit? A website audit is an analysis of everything that can affect your website’s performance and visibility in search engines, such as Google, Bing, etc. It is used to provide insight regarding the overall traffic, website, and individual pages. Website audits provide information to improve your marketing and increase your overall reach and traffic.

A typical audit will include a:

• Video consultation: This is where you discuss what is or is not working, what you need, and how you envision your business thriving.
• Gap analysis: You will be able to identify goals, clarify your target audience needs vs. wants, and map your client’s online journey.
• Review of user experience: Discover how your current and future clients use and will use your website.
• Review of user interface: The process of creating a beautifully structured website while using content and sales strategies to drive your users to do what you want them to.
• Avatar motivation: Find out what the underlying motivation for why your client behaves how they do and why they buy from you vs. leave your website.
• Project plan: A plan that includes all opportunities and takes budget, timeframe, and more into account to optimize your site to attract your target audience.

Why Audit A Website?

The foremost reason of why you should audit your website is, your website is the first thing your clients check out when they discover your business. This means that it often ends up as of the first point of contact with a potential client and is what makes them decide if they want to know more about your services. The second reason why you should audit your website is, having an audit on your site will help streamline your sales and marketing funnels by aligning all your brand channels. It will help identify ways to bring and keep potential clients on your website to learn more about your business and what you can do for them.

Another reason that depicts why you should audit your website is, an audit will assist your business with marketing strategies and goals in a way that takes the pressure off of you. The audit will organize the findings and provide a detailed plan to improve and increase your conversions.

Now that you know what website audit is and why you should audit your website, you mustn’t forget that online marketing is a fast paced, and always changing. Businesses need to be constantly adjusting their messaging and strategies to keep up and stay top of mind. A website audit every 12-18 months will keep your business up to date and useful to your marketing goals.

Also Read : What is the marketing audit and why do you need one.

about

Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.