Why a Blog is Important to Your Website

Why a Blog is Important to Your Website

There is a constant debate about whether a blog is important for your website. Some people are of the opinion that blogs are outdated and unnecessary but most content marketers and SEO experts agree that having an active blog on your website is still VERY important. We agree and want to share some of the reasons we think a blog is important to your website.

Keeps Website Current

When you come across a website that has not been updated or their blog has not been refreshed in years there is an immediate drop in trust. The user might wonder if the company is even still in business! Google also notices when a site never changes and they do not like to serve up sites that may not have current information. A blog is constant new content for search algorithms to search, keeping it current in searches. While many of the websites pages may not need frequent updating, a blog is perfect for adding fresh content that your users and google will like.

Fill Your Social Media Calendar

Is your business on social media? Are you always looking for new content to post? A blog is a content generator. Whenever you post on your blog you should be linking on all your social media channels. Not only does this fill your social media calendar it gets more eyes onto your website and shows the world that your business is active and thriving. If you are using video in your social media strategy you can also use your blogs as scripts for video content! Give them part of your post via video and then invite them to read the rest on your website.

Improves Conversion

Maintaining an active blog signals a thriving business. It is so significant to user perception of the business that if you are not going to maintain the blog it is better not to have one at all. People want to work with companies that are successful and websites with blogs tend to convert users to clients at a higher rate than websites who do not have blogs. According to Hubspot, overall ROI is also more likely to increase for companies who blog; in fact, businesses who prioritize blogging experience a 13X increase in ROI, year after year.

Keeps People on Your Website Longer

A blog is key for retaining users on your site. Once they are on your site looking for info it is a natural progression to read post after post (if your blog is robust with good content.) Someone who comes to your website from a blog post that shows up in search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information. By adding links inside your blog posts to other pages/posts you increase the chances of time spent by the user on your site as well. The longer they spend the more they know/like/trust your business and in turn the increased chance they will become a client.

Positions You As An Expert

A blog is YOUR space to position yourself as an expert. Own a contracting company? Start a blog with posts about design trends, safety tips for children during a renovation project, and outdoor living ideas for a new deck. Your blog is a place to share helpful information that builds your expertise and the know, like, trust factors with clients and potential clients.

A blog is truly an essential piece of a healthy website. It can feel like a big project to undertake, but it is vital to any marketing strategy. The great thing about a blog is that it can be done in a variety of ways. If you are not a write you can use video. You can post daily, weekly or monthly and the posts can be lengthy or simply a few paragraphs. The key is that the content is relevant to your audience and you are consistent.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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Do Your Creative Hires Need to Be Experts In Your Industry?

Do Your Creative Hires Need to Be Experts In Your Industry?

When adding creative professionals to your team you might think you need to find candidates who are creative AND experts in your industry. While it would be amazing to be able to find the perfect creative thinker who also has expert level knowledge, that is not easily found and not necessary for success. Today we will discuss why finding the right creative is more important than finding an industry expert. In some cases it can be beneficial to bring on someone outside of your industry for fresh ideas and a fresh view of your challenges.

Make Sure They Want to Learn

Once you find someone whose work and expertise in their creative field is a good fit for your business the next step is to determine if they are interested in learning. You want to find someone who is willing to learn about your industry and your business in a deep and meaningful way. They need to be willing take in a lot of information at a rapid rate and possibly change the way they approach the work based on what you need. An avid learner will be excited for new ideas, challenges and solutions and will likely offer ideas that you may not have thought of yourself. Creative thinkers can change things for the better and take the company to newer heights.

Creatives Can Offer New Ideas and Solutions

As mentioned above creative professionals often look at problems and challenges through a different lens. If they also are working in a variety of industries they will have solutions that may not have been though of by an industry expert. By using their more diverse background of knowledge they are able to offer outside the box ideas and solutions and move you away from the industry norm. In areas such as web design, creative marketing and copywriting this may be the leg up your business needs to set yourself apart from the pack.

In the highly competitive business landscape that most industries face it is often a detriment to maintain the status quo. Customers are bombarded with options and if you are not standing out you are lost in the fray. While an industry expert may have the knowledge they also may come with the attitude that there is a way to do things. By bringing someone outside the industry in to do your creative work you open the door to new ideas and fresh perspective. Remember that a good creative professional who is invested in your businesses success will build their knowledge of your business and industry to better perform their job. While they may not start out as an industry expert, you could easily end up with an amazing creative who grows into the right expert for your needs.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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Conversation with Author Karen Koenig – Women On Top

Conversation with Author Karen Koenig – Women On Top

Mastering Your Business –  Conversation with Author, Karen Koenig of “Women On Top.”

Karen Koenig is a financial advisor and the author of Women on Top. Her career spans the military and the aerospace industry. She came up in her career in male dominated industries. She speaks about the challenges of being the only women in the position and how women have to continually prove themselves to be respected in roles other than support or caregivers.

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5 Things You Need to Build Your Empire

5 Things You Need to Build Your Empire

Are you a person who wants to grow your business into an empire? Do you have a vision of massive growth, huge success and international influence? When you are standing at the bottom of the mountain of empire building it can seem impossible to reach that goal. So, what do those who reach that level of success have in common? What are the traits of an empire builder? 

Passion and Optimism

 Starting a business is HARD. It is usually harder than expected and comes with a lot of bumps I the road. You have to have a strong passion for the business you are building to get you through those rough patches. You also have to have strong sense of optimism that your idea/product/service will be a success. Without passion and optimism the initial difficulty of growing your business will be too much to overcome. 

 Embrace Mistakes 

 No one likes to make mistakes but usually this is where you learn and grow the most. You cannot escape mistakes so you have to embrace them and investigate what went wrong. If you learn and pivot when you make a mistake you will reach your goal that much faster. If you ignore the mistake or distance yourself from it without taking a look at what happened then nothing is learned and it is just a lost opportunity for growth. 

 Lifelong Learner

 We live in a fast-paced world of new technology, changing trends and constant streams of information. You cannot learn everything but you need to keep current on things that impact your business, clients and industry. Being a lifelong learner is key to being an expert in your field and giving 

Find Your Role Models

 Sometimes as business owners it is easy to fall into the comparison trap. You see someone else who is successful and feel like you are not as successful so you are failing. Instead of comparing use these people as your role models. If you see another business that is killing it, don’t look at it as you are failing but as something to aspire too. By finding others to look up too you remove the weight of comparison and instead are inspired by these success.

 Set Goals

 Goals are so important to long term success. Without them there is no vision for the future and nothing to work toward 80 percent of the world’s richest people set goals, they inspire you, encourage you, reward you, and help you plan and execute your actions better and more quickly. Not only should you set goals, you should plan on how you will reach those goals. 

 There are many things you need to build a successful business that grows into an empire. It takes tenacity, hard work and an enthusiasm for what you are doing. Empire builders are the people who get up every day and  move forward no matter what. Those are the people who reach empire levels of success. 

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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Why You Need to Keep Your Website Current Even is Business is Booming

Why You Need to Keep Your Website Current Even is Business is Booming

It is difficult to think about building or updating your website when your business is booming. You are so busy you are turning away clients! Why do you need to worry about having a professionally designed website? Well, if you think about your website as the hub of your marketing and messaging efforts there are some GREAT reasons to spend the time NOW to get your website professionally designed or updated so you can continue on your path of success.

You Have the Budge

Right now you are rocking your business, with a steady stream of clients comes a steady stream of income. This is the perfect time to invest in your website. A professionally designed, revenue-generating website is an investment and many business owners wait until they are desperate for business to take a critical look at what needs to be done and then they are shocked by the price tag. By hiring the right web designer when you have room in your budget you can hire based on what you need and NOT based on who is the cheapest. 

Marketing Results Are Not Instant 

Your website and any other marketing activities you participate in are not going to give you overnight results. Everything you do in the marketing of your business is planting a seed that will yield results down the road. If you wait until you need clients to consider a new or revamped site you are already late. By investing while you are busy you are planting the seeds and then down the road when you need it your state-of-the-art site is working for you.

You are Prepared When Business Changes

Whether you have a drop-in business at some point or you are ready to scale and grow your website and marketing should be prepped and ready for those changes. As we mentioned before results do not come overnight, so if you need more clients for whatever reason you want to be ready with an amazing website that is ready to bring in revenue. 

People Want to Work with Successful People

Your website is truly the hub of all your marketing activities and the first point of contact for many potential customers. It is where you want all traffic to land so that you can showcase your work and expertise. If you have an amazing social media presence and then they land on a subpar website it is a bit of a disappointment. Potential clients do not know you are slammed with business when they first land on your website and a website that is lacking can convey a message that is less than successful. Even if you cannot serve these clients now, you want them to leave with an amazing impression so that they want to be on your client roster. For other businesses, you could be who they are aspiring to hire and by conveying your success it will make them want to work with you all the more. 

It can be very easy to put your website on the backburner when you are busy, there is so much client work and seemingly more important things to be done. Your website should never be a low priority as it is the virtual storefront of our business and for many the first impression they receive. Make sure you are conveying your offerings and your success so that the client stream continues to flow. 

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

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