Master Your Business with Danielle LaFleur

Master Your Business with Danielle LaFleur

Master Your Business with Danielle LaFleur

Danielle LaFleur of Easy As Pie Design hosts Mastering Your Business. A Fave Lifestyles Show about starting, running and succeeding in business.

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What is a Marketing Audit and Why do you need one?

What is a Marketing Audit and Why do you need one?

What is a Marketing Audit and Why do you need one?

A marketing audit is a complete evaluation and interpretation of your business’s marketing
environment and efforts. The audit is comprehensive and systemic in the analysis of your
marketing methods and results. These audits are done by a third-party to provide an outside
perspective.

Marketing audits will also evaluate your marketing goals, objectives, strategies, and principles
to identify your problem areas and opportunities to improve. The end goal is to create an easy-
to-follow marketing plan of action that will enhance your marketing activities, and therefore
your businesses’ marketing performance.

Simply put, it studies your marketing plan and highlights the strengths while eliminating the
weaknesses.

Parts of a Marketing Audit

Marketing audits work similarly to website audits; they consist of six elements that are
designed to optimize your marketing strategy and create a reasonable end-game goal.

The different pieces typically included in a marketing audit are:

  • Initial consultation: The starting point where you discuss what you know is working or not
    working in your marketing strategy and create a plan of attack to correct or improve the
    situation.
  • Marketing gap analysis: You will attempt to identify why your content is not converting an
    identify an achievable goal for your marketing plan. You will also get clarity on what your target
    audience wants vs. needs.
  • Marketing UX review: A UX or user experience review determines how your current and
    future clients use your website and how to target your marketing towards their needs.
  • Marketing funnel review: Discovering the client’s journey from when they first learn about
    your business to when they’re ready to buy your service.
  • Avatar motivation: Understanding the motivation behind why your client behaves how
    they do and what in your marketing strategy triggers them to purchase your service.
  • Marketing project plan: A guide that takes everything you’ve learned into consideration that
    creates and plans out a marketing strategy that attracts your target audience.

Why Do You Need a Marketing Audit?

Your current marketing strategy might be working well, or it might not be. Either way, having
an outside source look at your plans can examine the situation and reveal issues you may not
have noticed or may have skipped over. An audit can also uncover new opportunities that you
might not have identified. Marketing should influence all of the decisions regarding your
website and business; if you did not have marketing, you would not have clients.

That’s why the value of a marketing audit always outweighs the cost. The number of clients that
can be reached will make up for the investment needed to begin. A marketing audit should be
completed annually before the creation of the yearly marketing plan. This timing will allow you
to expand into new opportunities or course correct on the things that are not working well in
your current marketing strategy.

A marketing audit should be viewed as an annual activity and expense that helps guide your
marketing activities. Through this exercise your business can stay on the cutting edge of
practices that will continue to bring clients to your business over the year.

What is a Marketing Audit and Why do you need one?

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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What is a Website Audit and Why Do You Need One?

What is a Website Audit and Why Do You Need One?

What is a Website Audit and Why Do You Need One?

Does your business have a beautiful website that does not seem to be converting visitors to customers? Or, do you have an older site that you know needs some updates, but you are not sure where to start? A website is a vital piece of any businesses online marketing strategy, so making sure that your site is doing the job it needs to do is extremely important. A great way to find out why your website is not working for your business is through a website audit. An audit should be completed every 12-18 months to keep up with changing trends and technologies. It is extremely important to plan these audits into your annual marketing budget.

What is a Website Audit?

First of all, what exactly is a site audit? A website audit is an analysis of everything that can affect your website’s performance and visibility in search engines, such as Google, Bing, etc. It is used to provide insight regarding the overall traffic, website, and individual pages. Website audits provide information to improve your marketing and increase your overall reach and traffic.

A typical audit will include a:

  • Video consultation: This is where you discuss what is or is not working, what you need, and how you envision your business thriving.
  • Gap analysis: You will be able to identify goals, clarify your target audience needs vs. wants, and map your client’s online journey.
  • Review of user experience: Discover how your current and future clients use and will use your website.
  • Review of user interface: The process of creating a beautifully structured website while using content and sales strategies to drive your users to do what you want them to.
  • Avatar motivation: Find out what the underlying motivation for why your client behaves how they do and why they buy from you vs. leave your website.
  • Project plan: A plan that includes all opportunities and takes budget, timeframe, and more into account to optimize your site to attract your target audience.

Why Audit A Website?

Your website is the first thing your clients check out when they discover your business. This means that it often ends up as of the first point of contact with a potential client and is what makes them decide if they want to know more about your services. Having an audit on your site will help streamline your sales and marketing funnels by aligning all your brand channels. It will help identify ways to bring and keep potential clients on your website to learn more about your business and what you can do for them.

An audit will assist your business with marketing strategies and goals in a way that takes the pressure off of you. The audit will organize the findings and provide a detailed plan to improve and increase your conversions.

Online marketing is a fast paced, and always changing. Businesses need to be constantly adjusting their messaging and strategies to keep up and stay top of mind. A website audit every 12-18 months will keep your business up to date and useful to your marketing goals.

What is a Website Audit and Why Do You Need One?

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

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Why You Should Outsource Marketing and SEO to Professionals

Why You Should Outsource Marketing and SEO to Professionals

Why You Should Outsource Marketing and SEO to Professionals

As a business owner, you probably understand the importance of SEO and having a great online
marketing strategy. You probably also realize that it is complicated and time consuming if you
are not an expert. As with any aspect of running a business there are things that can be hired out
and marketing and SEO management are two big things that are better handled by the experts.

Marketing and SEO are skills that take years to master, and they are ever evolving, making it
harder to play catch-up if you don’t have enough time to devote to learning them. So, if you are a
savvy business owner who wants to get the most out of your marketing and SEO, outsourcing is
the smart move to make!

Why Should You Outsource Marketing?

How long are you spending creating and executing a marketing plan? How much of that time
could be spent working with clients? Every business aims to have an income that is greater that
their expenses, and that may not be possible when you’re dedicating every free minute you have
to an area that is not your expertise. Often, the perceived money saved by doing your own
marketing activities is actually more costly that hiring due to the lost opportunities that you
would have had time for had you not been struggling to complete the important marketing tasks.

A great way to decide if you’re ready to change it up is to get a marketing audit and discover if
you’re marketing strategy is doing what it should and getting the results that you need.

Why Should You Outsource SEO?

Unless SEO is your specialty, you probably suffer from SEO induced anxiety each time you
update your website content. Proper SEO implementation can make or break a small business. 

Website SEO is a tricky business, and there are THOUSANDS of articles/courses/books trying
to explain how to implement SEO in your website copy. With all of this information that often is
teaching slightly different methods it is extremely difficult to determine what will work without a
little trial and error when doing it alone. 

If you outsource your website SEO, you won’t have that problem. Outsourcing to a pro ensures
that your website gets the attention and fresh eyes it needs to succeed. An SEO professional will
know how to discover, place, and target primary and alternative keywords to find your target
audience when searched. 

Website SEO goes beyond targeted keywords; it requires on-page and off-page optimization,
back-linking, alt-attributes, meta-tags, and more. Piecing it together on your own is fine but
might not create the results you’re aiming for. In this situation, a little help can go a long way.

Both marketing and SEO are so critical to business success. In the beginning of your business, it
may be necessary to DIY these things but as soon as budget allows you should get these items
off of your plate and onto a professional.

Why You Should Outsource Marketing and SEO to Professionals

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

Why You Need A Online Strategy for Your Website and Marketing Plan

Why You Need A Online Strategy for Your Website and Marketing Plan

Why You Need A Online Strategy for Your Website and Marketing Plan

​Lean management has taught us that strategy and planning is the key differentiator between proper execution and wasting time and financial resources. Therefore, it should not come as a surprise that an online website marketing strategy is necessary for you to succeed. Learn why the first step in online management is actually auditing your current system.

System Audits

Having an audit completed on your current website is the first step in maintaining a website that functions at the highest level possible – both with its visibility and its functionality. An in-depth audit will provide an analysis of why your site is not generating traffic and why your sales and conversions are not improving.

Website audits are necessary to measure and improve the visibility and efficiency of your website. They can help you with your Google search ranking and increasing site traffic as well as performance. A website audit comes will give the business the opportunity to recognize what is going well and what could be improved upon.

A system audit is how you define the problems your site is experiencing as well as measuring and exploring the source of these issues; this provides you with a general outline of what steps come next.

Lean Marketing/Six Sigma

Performing a website audit opens up massive opportunities to mend and build your website while growing conversions. This lean marketing/six sigma approach has been leading us to a better market and improving relations with our clients.

When we use lean marketing, we optimize a website for client use and the user experience. Typically, this will include:

  • Statistical thinking or thinking about the aspects of the website that capture your audience or the percentage of visitors that sign up to a newsletter in its current placement.
  • High-performing teams that work on projects that directly relate to the bottom line.
  • Having a detailed approach to the problems you’re experiencing or have identified. This means defining, measuring, analyzing, controlling, and improving these issues.

You should also make sure that everyone is on the same page and supports the overall vision of the business. The process will go much quicker if you have measured goals to analyze changes and benchmarks to see when you reach or exceed these goals.

Any website can be assisted with a reliable Six Sigma/Lean marketing analysis because it examines and uses data to determine a strategy to execute. An analysis of this caliber allows you to analyze your data methodologically – and strategize a solution.

You can increase your conversions, visits and user experience because you’re able to see what you’re lacking or what is not working. Websites that are not regularly audited will continue to lose effectiveness as an arm of the companies online marketing strategy. Marketing strategy is an ever-changing plan based on the needs of the customer, so panning for regularly scheduled audits and strategy revisions should be a part of any successful marketing planning.

Why You Need A Online Strategy for Your Website and Marketing Plan

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

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