Why Your Business Needs Content Marketing

Why Your Business Needs Content Marketing

We cannot count how many of our trade business owners think that a blog is not necessary for their business. From contractors to builders to plumbers, we hear time and time again that blogs will not benefit their marketing efforts. We are here to tell you that there is a place for a blog in your marketing plan and ANY business can benefit from adding a blog to your website. 

What is Content Marketing? 

First, what is content marketing? Content marketing is the use of well-written, engaging, informative content to raise awareness of your products or services. When done correctly it is not a non-stop sales pitch for your business but rather a way to educate your clients about the benefits of your services. 

There are some key ways that content marketing helps trade businesses

Educate

 People want to feel like they are making smart and well-researched decisions. Content marketing has the opportunity to educate them on the service they are looking for and why your business is the best hire.  If a potential customer if searching for your category of service, and they are comparing a basic site to a site with a ton of great information to aid them in making a decision who do you think they will trust more? 

 Showcase Expertise and Establish Authority

 If you are in a highly saturated or competitive industry it can be easy to get lost in the shuffle and can be a struggle to stand out from your competitors. Content marketing is an amazing platform to boost you above the crowd as an industry expert. When you offer content that educates, interests and above all helps your customers they will look to you as the authority in your field. 

 Build Awareness

 Quality content wins the day when it comes to web searches and google rankings. A basic website will no longer deliver high numbers of visitors from google search. The more content you have on your site the higher you rank in the search engines and more awareness is built around your business. Although content marketing is not going to deliver instantaneous leads, it is a long-term strategy that grows with consistency. The more your content is shared, the better you rank and the more brand awareness if built. 

 You may be reading this right now and thinking this all sounds great, but what would I write about? A good way to brainstorm topics is to think about questions you receive from clients over and over. Take a question and turn it into a topic or series of topics. Let’s take a roofing company as an example. Some topics that might resonate with people looking for their services might be: 

  • 10 SignsYour Roof Needs Replacement
  • Comparison of Roofing Materials
  • Best Roofing Materials for ______________ (yourgeographic location)
  • How a New Roof ReducesYour Energy Bill
  • PreparingYour Roof for _____________ (season, type of storm)

Even if you think you have nothing interesting to write about, we assure you that is not true. When someone is in the market for your services they are automatically interested and the more content you have out there that educates, showcases your expertise and makes you an authority in your field the better the chance that they will want to hire your company for the project. 

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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Why a Blog is Important to Your Website

Why a Blog is Important to Your Website

There is a constant debate about whether a blog is important for your website. Some people are of the opinion that blogs are outdated and unnecessary but most content marketers and SEO experts agree that having an active blog on your website is still VERY important. We agree and want to share some of the reasons we think a blog is important to your website.

Keeps Website Current

When you come across a website that has not been updated or their blog has not been refreshed in years there is an immediate drop in trust. The user might wonder if the company is even still in business! Google also notices when a site never changes and they do not like to serve up sites that may not have current information. A blog is constant new content for search algorithms to search, keeping it current in searches. While many of the websites pages may not need frequent updating, a blog is perfect for adding fresh content that your users and google will like.

Fill Your Social Media Calendar

Is your business on social media? Are you always looking for new content to post? A blog is a content generator. Whenever you post on your blog you should be linking on all your social media channels. Not only does this fill your social media calendar it gets more eyes onto your website and shows the world that your business is active and thriving. If you are using video in your social media strategy you can also use your blogs as scripts for video content! Give them part of your post via video and then invite them to read the rest on your website.

Improves Conversion

Maintaining an active blog signals a thriving business. It is so significant to user perception of the business that if you are not going to maintain the blog it is better not to have one at all. People want to work with companies that are successful and websites with blogs tend to convert users to clients at a higher rate than websites who do not have blogs. According to Hubspot, overall ROI is also more likely to increase for companies who blog; in fact, businesses who prioritize blogging experience a 13X increase in ROI, year after year.

Keeps People on Your Website Longer

A blog is key for retaining users on your site. Once they are on your site looking for info it is a natural progression to read post after post (if your blog is robust with good content.) Someone who comes to your website from a blog post that shows up in search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information. By adding links inside your blog posts to other pages/posts you increase the chances of time spent by the user on your site as well. The longer they spend the more they know/like/trust your business and in turn the increased chance they will become a client.

Positions You As An Expert

A blog is YOUR space to position yourself as an expert. Own a contracting company? Start a blog with posts about design trends, safety tips for children during a renovation project, and outdoor living ideas for a new deck. Your blog is a place to share helpful information that builds your expertise and the know, like, trust factors with clients and potential clients.

A blog is truly an essential piece of a healthy website. It can feel like a big project to undertake, but it is vital to any marketing strategy. The great thing about a blog is that it can be done in a variety of ways. If you are not a write you can use video. You can post daily, weekly or monthly and the posts can be lengthy or simply a few paragraphs. The key is that the content is relevant to your audience and you are consistent.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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Do Your Creative Hires Need to Be Experts In Your Industry?

Do Your Creative Hires Need to Be Experts In Your Industry?

When adding creative professionals to your team you might think you need to find candidates who are creative AND experts in your industry. While it would be amazing to be able to find the perfect creative thinker who also has expert level knowledge, that is not easily found and not necessary for success. Today we will discuss why finding the right creative is more important than finding an industry expert. In some cases it can be beneficial to bring on someone outside of your industry for fresh ideas and a fresh view of your challenges.

Make Sure They Want to Learn

Once you find someone whose work and expertise in their creative field is a good fit for your business the next step is to determine if they are interested in learning. You want to find someone who is willing to learn about your industry and your business in a deep and meaningful way. They need to be willing take in a lot of information at a rapid rate and possibly change the way they approach the work based on what you need. An avid learner will be excited for new ideas, challenges and solutions and will likely offer ideas that you may not have thought of yourself. Creative thinkers can change things for the better and take the company to newer heights.

Creatives Can Offer New Ideas and Solutions

As mentioned above creative professionals often look at problems and challenges through a different lens. If they also are working in a variety of industries they will have solutions that may not have been though of by an industry expert. By using their more diverse background of knowledge they are able to offer outside the box ideas and solutions and move you away from the industry norm. In areas such as web design, creative marketing and copywriting this may be the leg up your business needs to set yourself apart from the pack.

In the highly competitive business landscape that most industries face it is often a detriment to maintain the status quo. Customers are bombarded with options and if you are not standing out you are lost in the fray. While an industry expert may have the knowledge they also may come with the attitude that there is a way to do things. By bringing someone outside the industry in to do your creative work you open the door to new ideas and fresh perspective. Remember that a good creative professional who is invested in your businesses success will build their knowledge of your business and industry to better perform their job. While they may not start out as an industry expert, you could easily end up with an amazing creative who grows into the right expert for your needs.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

Conversation with Author Karen Koenig – Women On Top

Conversation with Author Karen Koenig – Women On Top

Mastering Your Business –  Conversation with Author, Karen Koenig of “Women On Top.”

Karen Koenig is a financial advisor and the author of Women on Top. Her career spans the military and the aerospace industry. She came up in her career in male dominated industries. She speaks about the challenges of being the only women in the position and how women have to continually prove themselves to be respected in roles other than support or caregivers.

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5 Things You Need to Build Your Empire

5 Things You Need to Build Your Empire

Are you a person who wants to grow your business into an empire? Do you have a vision of massive growth, huge success and international influence? When you are standing at the bottom of the mountain of empire building it can seem impossible to reach that goal. So, what do those who reach that level of success have in common? What are the traits of an empire builder? 

Passion and Optimism

 Starting a business is HARD. It is usually harder than expected and comes with a lot of bumps I the road. You have to have a strong passion for the business you are building to get you through those rough patches. You also have to have strong sense of optimism that your idea/product/service will be a success. Without passion and optimism the initial difficulty of growing your business will be too much to overcome. 

 Embrace Mistakes 

 No one likes to make mistakes but usually this is where you learn and grow the most. You cannot escape mistakes so you have to embrace them and investigate what went wrong. If you learn and pivot when you make a mistake you will reach your goal that much faster. If you ignore the mistake or distance yourself from it without taking a look at what happened then nothing is learned and it is just a lost opportunity for growth. 

 Lifelong Learner

 We live in a fast-paced world of new technology, changing trends and constant streams of information. You cannot learn everything but you need to keep current on things that impact your business, clients and industry. Being a lifelong learner is key to being an expert in your field and giving 

Find Your Role Models

 Sometimes as business owners it is easy to fall into the comparison trap. You see someone else who is successful and feel like you are not as successful so you are failing. Instead of comparing use these people as your role models. If you see another business that is killing it, don’t look at it as you are failing but as something to aspire too. By finding others to look up too you remove the weight of comparison and instead are inspired by these success.

 Set Goals

 Goals are so important to long term success. Without them there is no vision for the future and nothing to work toward 80 percent of the world’s richest people set goals, they inspire you, encourage you, reward you, and help you plan and execute your actions better and more quickly. Not only should you set goals, you should plan on how you will reach those goals. 

 There are many things you need to build a successful business that grows into an empire. It takes tenacity, hard work and an enthusiasm for what you are doing. Empire builders are the people who get up every day and  move forward no matter what. Those are the people who reach empire levels of success. 

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

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