Why You Need A Online Strategy for Your Website and Marketing Plan

Why You Need A Online Strategy for Your Website and Marketing Plan

Why You Need A Online Strategy for Your Website and Marketing Plan

​Lean management has taught us that strategy and planning is the key differentiator between proper execution and wasting time and financial resources. Therefore, it should not come as a surprise that an online website marketing strategy is necessary for you to succeed. Learn why the first step in online management is actually auditing your current system.

System Audits

Having an audit completed on your current website is the first step in maintaining a website that functions at the highest level possible – both with its visibility and its functionality. An in-depth audit will provide an analysis of why your site is not generating traffic and why your sales and conversions are not improving.

Website audits are necessary to measure and improve the visibility and efficiency of your website. They can help you with your Google search ranking and increasing site traffic as well as performance. A website audit comes will give the business the opportunity to recognize what is going well and what could be improved upon.

A system audit is how you define the problems your site is experiencing as well as measuring and exploring the source of these issues; this provides you with a general outline of what steps come next.

Lean Marketing/Six Sigma

Performing a website audit opens up massive opportunities to mend and build your website while growing conversions. This lean marketing/six sigma approach has been leading us to a better market and improving relations with our clients.

When we use lean marketing, we optimize a website for client use and the user experience. Typically, this will include:

  • Statistical thinking or thinking about the aspects of the website that capture your audience or the percentage of visitors that sign up to a newsletter in its current placement.
  • High-performing teams that work on projects that directly relate to the bottom line.
  • Having a detailed approach to the problems you’re experiencing or have identified. This means defining, measuring, analyzing, controlling, and improving these issues.

You should also make sure that everyone is on the same page and supports the overall vision of the business. The process will go much quicker if you have measured goals to analyze changes and benchmarks to see when you reach or exceed these goals.

Any website can be assisted with a reliable Six Sigma/Lean marketing analysis because it examines and uses data to determine a strategy to execute. An analysis of this caliber allows you to analyze your data methodologically – and strategize a solution.

You can increase your conversions, visits and user experience because you’re able to see what you’re lacking or what is not working. Websites that are not regularly audited will continue to lose effectiveness as an arm of the companies online marketing strategy. Marketing strategy is an ever-changing plan based on the needs of the customer, so panning for regularly scheduled audits and strategy revisions should be a part of any successful marketing planning.

Why You Need A Online Strategy for Your Website and Marketing Plan

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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How to Use Social Media to Build Trust

How to Use Social Media to Build Trust

How to Use Social Media to Build Trust

Social media marketing can feel like another thing on your to-do list and is often put on the back burner of marketing activities. Social media results are hard to measure and can take time to gain traction, but despite all the apparent cons there is one BIG positive to using social media in your marketing plan. Social media is the perfect platform for building trust ​ with your ideal client before they ever contact your business.

WONDERING HOW TO BUILD TRUST USING SOCIAL MEDIA PLATFORMS?

Here are the 5 Ways to Build Trust

Living in this digital world for very long, almost everyone already knows “why and how to use social media”, then let’s get to the next step that would help you know “how to use social media for building trust”. Dive in the points below to know about it in detail:

Display Expertise and Authority

 One of the greatest things about social media is the social aspect. You are able to host conversations on your pages or even join groups where your ideal clients are hanging out. When conversations happen around your area of expertise, it is not only expected but encouraged to join in the conversation. When done correctly (non-salesy), you are a voice of expertise and authority. When you are consistently active people who may never be a client will still refer you as the expert because they have witnessed your expertise on social media.

Be Helpful

 Many people go to social media profiles as a part of their research process when deciding whether or not to hire a company. By participating in conversation and responding to clients posting about your company (negative or positive), you are building up a library of examples of how you help past, present and future clients.

Encourage User Generated Content (UGC)

If you’re in the hunt of the answer “how to build a social media following”, then your current fanbase can get this happen! Social media encourages participation and if you have customers who are raving fans you can encourage them to share their experiences with your company through reviews, pictures of your work and anything else that would be interesting on social media. A huge benefit of UGC is that it is promoting your business without you doing the promotion. This type of post is like a word of mouth referral and is an amazing reason to utilize social media in your marketing plan.

Own Your Mistakes

 Many people use social media to report problems, leave reviews and even complain. Customers can tag businesses and often get quicker responses than going through typical customer service channels. While this may seem like a reason to stay off social media, it is actually a great way to show potential clients how you respond to feedback, complaints and even disgruntled customers. Often, business owners are terrified of a bad review, but the way they handle it is remembered longer than the complaint. This builds trust that you treat your customers well and that you address problems head on.

People like to work with businesses that they know, like and trust and social media channels are a great place to start building relationships. The key to attain strong social media building is being transparent, authentic and a good representative of your business.

Doing Life Together

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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How Long Does It Take to See Results from Internet Marketing?

How Long Does It Take to See Results from Internet Marketing?

How Long Does It Take to See Results from Internet Marketing?

Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the effort. First, it is absolutely worth the effort and because it takes some time to gain traction it is best started now!

Search Engine Optimization (SEO)

Consistency is key when it comes to SEO. Google looks for fresh content that is relevant to user searches and rewards websites that provide this content. This fact is one of the main reasons a blog is important to your SEO strategy. The consistent new content helps google rank you and helps you rise in the ranks. SEO helps you move up in the search engine results and get more eyes on your website. This online marketing strategy can take months to gain traction, but by being consistent you will see results.

Paid Advertising (PPC, Social Media)

Paid online advertising such as google AdWords, display ads and social media ads are the quickest way to get results. Your content is being delivered up by those searching for what you are offering. The level of success you can achieve is dependent on budget, appropriate use of keywords and length of campaigns. If you have never used paid advertising, we recommend that you work with someone with expertise in this area. It will save time, money and a lot of headache!

Email 

Email marketing success is entirely dependent on the quality of your list. Larger numbers of subscribers are not the only measure of success. You can have a huge list of people who never open anything you send and see no results or you can have a small list of engaged people who engage with everything you send. A quality list that is being nurtured will yield the best results. If you already have a list that you have been nurturing then you are likely already seeing some return. If you are starting from scratch, you can expect a 3-6-month delay before you see traction on your efforts.

Social Media

Social media is a long-term Digital Marketing strategy. The point of social media platforms is to build community and repertoire with your audience. If you are new to a platform you have to build a following and gain the trust of your community before they start turning into customers. This can take months or even years if you are starting from scratch. If you currently have a following and they engage with you on social platforms you can expect immediate results from your campaigns.

You may be thinking that the moral of this post is internet marketing takes forever! Don’t be discouraged by the time it takes to gain traction. Internet marketing is a long-term investment, but the results tend to snowball and increase with consistency.

How Long Does It Take to See Results from Internet Marketing?

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

Avoid Overwhelm When Hiring Your Support Team

Avoid Overwhelm When Hiring Your Support Team

Avoid Overwhelm When Hiring Your Support Team

If you are at the point in your business where you want to hire a support team the biggest feeling
you might be have is overwhelm. Our businesses are the result of tons of hard work, boot
strapping and sacrifice. It can be so difficult to decide to hire professionals or employees to help
take your business to the next level. Once you have made the decision there is a flood of
questions, what-ifs and general overwhelm that can paralyze the process. We have four ways to
get over the overwhelm and move forward with confidence that you are hiring the perfect
support team for your business.

Be Clear About Your Needs

Before you even start searching for your support team figure out what you need. Are you looking
for a specific project that needs a certain skilled person or are you looking for more of a general
assistant to take on simple admin work? It is very important that you are crystal clear on what
your needs are before you start searching. Having a clear idea of what you need will save you
time when searching for other professionals or when writing a job description.

Be Ready to LET GO

Many business owners will hire their support team and then spend all their new free time
micromanaging and they are more stressed than before. If you are hiring professionals to
complete a project ask for a clear process so you know what to expect. If you are hiring an in-
house support team create clear processes and procedures so your employees know what to
expect. No matter what path you are on, you need to trust you made a good decision and allow
your hires to do their jobs while you are doing yours.

Trust the Process

There are bound to be some hiccups when you bring on a new team member or hire a new
business. If you are building an internal team you can minimize this by having a clear
onboarding system for employees. If you are hiring other professionals they should have a good
onboarding system to minimize any bumps. At the end of the day if the processes are in place
trust the process. Even if it takes a moment for your team to find their groove, if you trust the
process then it will fall into place that much quicker.

A support team will help you take your business to the new level and is essential to growth. An
internal support team can be created to take on almost any job in your business which can
result in space for more clients or simply taking more off your plate. Creating a support team
around a big project like a rebrand or website build allows you to hire the right people who are
experts in their fields and get the best results for your business. No matter what sort of support
team you are creating you can greatly reduce your overwhelm by following these three simple
steps.

Avoid Overwhelm When Hiring Your Support Team

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

Creating Website Content (Less is More)

Creating Website Content (Less is More)

Creating Website Content

Your website is often the first time a potential client is deep diving into your offerings. Maybe they have heard of your business and they are looking at your site for more info or maybe they came across your site via Google. No matter how they arrived, you want them to stick around as long as possible. The quickest way to turn website visitors away is to have a cluttered, text heavy, unnavigable site. Our advice when it comes to website content is less is more! 

People Do Not Read Everything

 People are busy and do not spend a lot of time consuming website text. If your site is page after page of paragraphs, you are going to lose the user’s interest. To create the best experience for site visitors, only include essential information and make it easy to scan. Bulleted lists and short paragraphs are easy to glance over and gather the main idea of the text. Remember that the user does not need all the information from your website, they just need enough info to move onto the next step of the sales process. 

 Don’t Hide Call to Actions

 Since people tend to scan and not read websites, too much text results in burying any call to actions (CTA) you have on your site. A well-designed site has a variety of CTA’s to move the client to the next step. The action steps should be clear and easy to navigate. This is nearly impossible on a text heavy site. 

Don’t Give A Poor Company Impression

 A messy and crowded website can feel disorganized and that can result in the user thinking that your company is disorganized. When people feel like they are looking at something messy it creates stress in their body. You do not want that feeling associated with your company so keep it light and airy! 

Pique Interest To Complete the Sales Process

 The goal of your website should not be to give all the information needed to make a final decision. If you give too much info there is no reason for your potential client to ever contact you for more info. This can result in the client dismissing you as an option without any personal contact or a chance for your sales team to talk to them more extensively about your offerings. Your website should give enough information that the client knows you offer the service they need and it piques their interest enough to make a call to take the next step. 

 Think of the Mobile Users 

 As with anything to do with websites you MUST think of mobile users. The majority of your website visitors will be on a mobile device. The problems that desktop users have will be amplified when they are moved onto mobile. Always check your sites usability on mobile and desktop to make sure it is user friendly for everyone. 

Creating a site with just enough content to educate your audience without overwhelming them should be the goal. You want to give enough information that makes them take the next step in the hiring process, and if they land on a cluttered site and leave that will never happen. Create something clean and easy to navigate and you create a pleasant experience and a great first impression of your brand. 

Creating Website Content

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years.  Danielle Owns Easy As Pie Design a website and marketing firm, specializing in websites designed for engagement and profitability.  She also offers Masterminds and One-on-One MVP Alignment coaching. 

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

Join Our Community of Amazing Women

Be the first to know about upcoming events, new shows and stories!

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