Why a Vision Statement is Important for Your Business

Why a Vision Statement is Important for Your Business

Entrepreneurs are visionaries. They tend to have bigger ideas and aspirations than the average individual – this is why they usually make better business owners than employees. But what many entrepreneurs fail to do is align their visions with their business and they aren’t clear on where they’re headed. This lack of clarity leads to the fall of many businesses.

In order to keep your business alive and thriving and your dreams fresh, you need a vision statement. Your vision statement describes the potential of your business and where it is headed for the future. By having a vision statement, you are setting a target goal that keeps you focused on something bigger than what you and your business are now, giving you a goal to continue working toward for the continued success of your business. 

Your vision needs to be about your customer, not about you.

Here are some questions to ask that will help you in building your vision:

  • What is the potential of my business?
  • What am I/my company working toward to better the life of my customer/client over the long term?
  • Where do I want my business to be 10 years from now?
  • What impact will I have on the community or society as a whole?

Your vision statement should be clear and concise, easy to remember, and simple to understand.

When you have a strong vision and vision statement, and you live it authentically, you will attract customers who align with your vision. And this will lead to the continued success of your business.

Catherine M. White
Business Coach & Consultant | Accelerated Results 365 Founder
www.acceleratedresults365.com
www.lifeleadersinternational.com
(206) 422-4450

about

Catherine M. White

Catherine M. White, founder of Accelerated Results 365, is an author, speaker and innovator. She works with high performance clients to strategically develop effective business processes for continued high level success using her signature system, P.O.W.E.R.R., designed specifically for visionaries, and entrepreneurs. This program leads to authoritative breakthroughs by creating innovative tools that enable businesses to catapult past the competition.

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Why a Mission Satement is Critical

Why a Mission Satement is Critical

Do you have a mission statement? Most entrepreneurs don’t, and many of those who do don’t have a clear mission. People tend to get overwhelmed by the idea of creating a mission statement and are confused by exactly what it is.

A mission statement is crucial for the success of your business. It is the foundation of what you do. It defines your who, what and how; who is your target audience, what are your values, what are you offering your customers, how are you offering it, how your customers benefit, and how you are different from everyone else in your industry (in other words, what makes you unique in a way that attracts your ideal customer to do business with you rather than your competition). Your statement needs to be clear and concise so that you remember it and your customers easily understand it.

Your mission statement acts as your guide and helps to keep you focused on your purpose and your goals. Without a clear mission, you will be prone to distractions or what is often referred to as the ‘dangling carrot’ or ‘shiny object’ syndrome.

Here are some exercises to help you design your mission statement:

  • Think about why you chose the particular profession you are in.
  • Assess your interests and experiences over the course of your life – do they relate to your business or the reason you were drawn to that industry?
  • Recognize your personal values and how they fit into what you do in your business.
  • Write out your story of how you were lead down this particular path.
  • Describe what you offer or want to offer your customers/clients (what is your product or service and what do you offer that goes beyond the tangible product or service).
  • Explain how your customers benefit from what you have to offer, in other words, what is the problem they have and how do you solve it.
  • Define what makes you unique – how do you differentiate yourself from others in the same or similar type of business as you.
  • Choose the key points from the above exercises and combine them into a paragraph of three to five sentences.
  • Shrink your paragraph down into one clear and concise sentence that defines who your help, what you do to help them, and how you help them.
  • Make sure your statement clearly differentiates your business from others.
  • Memorize your statement.
  • Live it!

Catherine M. White
Business Coach & Consultant | Accelerated Results 365 Founder
www.acceleratedresults365.com
www.lifeleadersinternational.com
(206) 422-4450

about

Catherine M. White

Catherine M. White, founder of Accelerated Results 365, is an author, speaker and innovator. She works with high performance clients to strategically develop effective business processes for continued high level success using her signature system, P.O.W.E.R.R., designed specifically for visionaries, and entrepreneurs. This program leads to authoritative breakthroughs by creating innovative tools that enable businesses to catapult past the competition.

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Discovering Your Why

Discovering Your Why

Julie Barton got sick of the rat race in the corporate world. She couldn’t stand managers standing over her shoulder, micro-managing her work. And she hated having to ask for time off when her grandchildren were in town. But what really angered her was when her requests were denied because there was an important meeting she couldn’t miss and instead she missed out on precious time with her family – time she could never get back.

So she decided to start her own business and quit her job. After all, she felt she had given away enough of her life building other people’s dreams…wasn’t it about time she built her own?

Julie quickly found that entrepreneurship wasn’t the glitz and glamour she heard it to be. She was wearing several hats and putting in more work than she had at any of her corporate jobs while making far less in income. As a matter of fact, most months she didn’t make anything at all. Her family had thought she was crazy when she informed them she was starting a business and she was beginning to wonder if they were right.

Not long after, she began to hear all this talk about “finding your why”. She was told if she had a big enough “why”, or in other words a strong enough purpose, as to why she started her business and why she chose the business she did, she could push through any challenge and in time her business would grow and thrive.

She was curious to know if there was truth to this, so she set out and went to work, researching and soul searching to figure out what her purpose was.

Julie thought about her passion that drove her to choose a business offering her particular service. She realized it was in alignment with her personal beliefs and values.  As she continued to reflect on her choice, she realized it was also in line with the charitable causes she supported and the very reasons she was motivated to wake up every day and push through the many challenges she faced, despite knowing finances were tight.

She realized her “why” had been with her all along and she hadn’t recognized it. Having discovered her purpose, she suddenly knew she was doing exactly what she should be doing. She HAD made the right decision to start her business. And now she woke up every day with a new sense of worth and excitement. She understood it was not going to be an easy road, but she knew it was going to be worth the ride.

Have you discovered your “why”?

Most people, when asked why they started their own business, answer by saying they want to have control of their time and money. Your “why” must go much deeper in order to keep you from being a statistics as one of the businesses that fail within the first five years. Your “why” must come within. It must be greater than a paycheck to keep you going when there isn’t one. It must be the foundation that keeps you motivated when you hit roadblocks. It must be the source of what excites you when you want to cry or scream and throw in the towel and quit.

When you feel a sense of peace and calmness in your heart and you know you have a purpose for pushing through and not giving up, you will know you have found your “why”. The entrepreneurship road is not easy, but when you know your purpose, the journey will be well worth the ride.

Catherine M. White
Business Coach & Consultant | Accelerated Results 365 Founder
www.acceleratedresults365.com
www.lifeleadersinternational.com
(206) 422-4450

about

Catherine M. White

Catherine M. White, founder of Accelerated Results 365, is an author, speaker and innovator. She works with high performance clients to strategically develop effective business processes for continued high level success using her signature system, P.O.W.E.R.R., designed specifically for visionaries, and entrepreneurs. This program leads to authoritative breakthroughs by creating innovative tools that enable businesses to catapult past the competition.

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Eliminating the Fear of Going from Employee to Owner

Eliminating the Fear of Going from Employee to Owner

If you are considering leaving your job in the corporate world to start your own business, you will likely experience some, if not a lot, of anxiety, fear, and uncertainty in making the leap. And it’s no wonder when more than 50 percent of businesses fail within the first five years.

Here are 10 tips to help you prepare for making the transition from employee to owner:

  1. Decide the best route of ownership for you. You have options. Will you start your own business from the ground up, buy an existing company, purchase a franchise opportunity, or join a direct sales (also known as network marketing) company? There are pros and cons that come with each option. Be sure to take the time to learn about each and choose what’s right for you.
  1. Choose something you are passionate about. The reason for having your own business isn’t to be miserable, so be sure you’ll love what you do. It’s been said that if you love what you do, you won’t feel like you’re working. If you don’t love what you do, you will lack the motivation necessary to weather the storms that come with running a successful business.
  1. Start building your business while you continue working at your current job. While this isn’t always an option, it’s a good idea to take some time to put your feet in and test the waters to make sure business ownership is right for you and also have an income stream while you build.
  1. Create your own security. When you leave your job, you will be leaving behind a consistent paycheck and benefits. You can prepare yourself for the change by making sure you have an alternative cash flow. Do you have a source of income from another job or business? Do you have investments you can rely on for income? Do you have a partner, friends or family members who will financially support you while you build your business? Will you take out a loan? Be careful with the option you choose and choose wisely.
  1. Conduct research and write a plan. Find out what it’s going to take in cost and time to run the business. Determine if you have a viable product or service that others will buy. Define your target market, mission and vision. Take some time to map out your goals and the strategies you will use to accomplish them. Your written plan will be your guide as you run your business and will help you avoid the many of pitfalls other owners face.
  1. Build a network of other professionals. You are influenced by the people you spend your time with. Find and surround yourself with other business owners in various industries who are like-minded. They will help you maintain the appropriate mindset and focus to build your business successfully.
  1. Connect with mentors. You don’t have to take the journey alone. Find others who have successfully run a business similar to the one you want or have and glean from their experience and expertise. Most people will be willing to help and support you and people love to give advice.
  1. Share, share, share. A large part of growing a successful business is making sure others know you are in business and they know what you do. Even before you begin your business, it’s a good idea to start talking about it and letting others know what you’re going to be doing and what your vision is. This will generate interest and potential customers.
  1. Don’t listen to the nay-sayers. There likely will be several well-meaning friends and family members who will try to stop you from leaving your job to own a business. They will give you all the reasons why you shouldn’t do so. Once you’ve decided that owning a business is right for you and you’ve properly prepared for ownership, stick to your plan and don’t let them hold you back. This is your dream and your life. It’s up to you to build it and prove you can!
  1. Make the jump! There comes a time when you’ve done all you can do to prepare and you may find you still have some trepidation in the idea of leaving your job – that’s when it’s time to make the jump. Fear is a great paralyzer; if you wait for there to be no fear, you will probably never get started. When you make the jump, you’ll find it’s not as scary as it seems and you’ll be glad you did.

Owning a business can be scary, but it doesn’t have to be. When you are properly prepared, it’s very rewarding and enjoyable.

Catherine M. White
Business Coach & Consultant | Accelerated Results 365 Founder
www.acceleratedresults365.com
www.lifeleadersinternational.com
(206) 422-4450

about

Catherine M. White

Catherine M. White, founder of Accelerated Results 365, is an author, speaker and innovator. She works with high performance clients to strategically develop effective business processes for continued high level success using her signature system, P.O.W.E.R.R., designed specifically for visionaries, and entrepreneurs. This program leads to authoritative breakthroughs by creating innovative tools that enable businesses to catapult past the competition.

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Are you REALLY ready to be an entrepreneur?

Are you REALLY ready to be an entrepreneur?

What attracted you to becoming an entrepreneur? If you’re like most of us, you wanted to have control of your time, your money, and ultimately your life by doing something that you’re passionate about and truly enjoy doing. Although entrepreneurship has many great benefits, it takes work and time to build a business that many people aren’t properly prepared for. Here are five tips to help you properly prepare yourself and your business for success.

1. Be realistic about what it takes to be an entrepreneur. Many people have the misconception that when they own their own business they will have time and money to do what they want when they want and when they find that it takes more time and effort building their own business than what they were spending at their full-time job, they quit. Owning a business comes with a trade-off. In the early stages of your business, you will put in a lot of work and many hours. If you have a viable business and you build it correctly, you can grow it to a level that allows you to have time freedom and the money you desire.

2. Make sure you have the proper licensing and permits. Even if you are a one-person show you should have a business license. Be familiar with the various business structures (Sole-Proprietorship, LLC or S-Corporation are designed for small businesses) and decide which works best for you. I recommend speaking with a trusted CPA and/or Business Attorney to help choose the best fit.

3. Study and get to know your market. Do some research to find out if the product or service you have to sell is something people will want or need to buy. Many people make the mistake of starting a business based off of what they want rather than what the market wants and then wonder why their business isn’t growing. Remember, it’s not about you it’s about your prospective customers. If you do your research before you jump into the market you will save yourself a lot of frustration and headache AND a lot of money.

4. Have a written plan. Take some time to map out your goals, estimate the costs of running your business, the strategies you will use to build it, and how you will keep yourself in the game through the difficulties that will arise. Having a plan will provide you with direction to keep you focused on your goals and help you overcome both the expected and unexpected challenges.

5. Treat your business like a business and not a hobby. When you are in business for yourself and you have no boss to be accountable to, it’s really easy to become distracted, especially if you live in a place like Seattle where it rains a lot and it’s a nice sunny day and you want to take your boat out. Keep in mind, when you aren’t working, you aren’t getting paid (at least not in the early stages of your business).

Catherine M. White
Business Coach & Consultant | Accelerated Results 365 Founder
www.acceleratedresults365.com
www.lifeleadersinternational.com
(206) 422-4450

about

Catherine M. White

Catherine M. White, founder of Accelerated Results 365, is an author, speaker and innovator. She works with high performance clients to strategically develop effective business processes for continued high level success using her signature system, P.O.W.E.R.R., designed specifically for visionaries, and entrepreneurs. This program leads to authoritative breakthroughs by creating innovative tools that enable businesses to catapult past the competition.

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Business Success Begins with You

Business Success Begins with You

The Success of Your Business Begins with You

How do you know if you are moving in the right direction to reach the level of success you desire in your business? In order to be successful, you must first define what success means to you. This comes from your ‘why’? Why are you doing what you do? What keeps you moving forward when things get tough; when you don’t make that sale you were counting on; when you aren’t sure you have enough money to cover your bills; when you question if you were crazy for starting your own business?

What does success mean to you?

To everyone, success is different. It is up to you to determine what success means for you individually – no one else can decide that for you. To one person success may be defined by the amount of money earned; to another, it may have to do with the time spent with family or the number of lives that are changes.

So many people look at success with the idea that it should come easily and when it doesn’t they get frustrated, upset and give up. They then tell themselves stories like they aren’t cut out for it, they don’t have the right luck, they weren’t destined for success, they weren’t meant to be wealthy, and so on…and when they see others with success they become envious and sometimes even spiteful. You have access to success; you have the ability to do great things with your life.  Success begins with a desire and a will followed by action. It is your individual responsibility to take action and take the steps necessary to create your success.

Here are four questions to ask yourself to determine whether or not you are on the right path to reach your desired success:  

What are your daily activities?

The choices you make every day, every hour, every minute, impact the results you receive. Do you plan ahead? Do you have a routine for continual growth? How do you begin and end your day? Do you envision the outcome? Your actions will either move you toward or away from building the business you dream of.  

What is your internal dialogue saying to you?

Be consciously aware of the verbiage that plays within your mind. Does your self talk tell you can do it or that you can’t? Do you mentally beat up yourself when things don’t work out or when you don’t complete your goals? Do you tell yourself you are a failure? What you say to yourself will either grow your business or destruct it.

Do you see the opportunities around you?

It’s easy to become closed off and focused on what you want and how you want something to happen. What you want and what really happens often do not correlate. Are you open to letting things unfold and develop in a way that you never thought of? Do you keep your mind open to inviting the possibility of new opportunities? Chance are, you will find when things work out different than what you anticipated, it turns out much better than you planned.

What is your Failure Exit plan?

No matter what stage you are at in your business, you will face moments when you ­­­feel like a failure and you want to quit. What is your plan for exiting that feeling of failure and turning it around into hope and confidence? How will you keep yourself pushing forward? Do you have a process you follow to keep you focused? Do you have a close friend or colleague who will encourage you when you feel discouraged? Develop your plan now, before are ready to quit.  

You have what it takes to create the success you dream of. Now is the time to access your power to make it happen!

Catherine M. White
Business Coach & Consultant | Accelerated Results 365 Founder
www.acceleratedresults365.com
www.lifeleadersinternational.com
(206) 422-4450

about

Catherine M. White

Catherine M. White, founder of Accelerated Results 365, is an author, speaker and innovator. She works with high performance clients to strategically develop effective business processes for continued high level success using her signature system, P.O.W.E.R.R., designed specifically for visionaries, and entrepreneurs. This program leads to authoritative breakthroughs by creating innovative tools that enable businesses to catapult past the competition.

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