Pro Ad Copywriting Tips for Facebook Ads

Pro Ad Copywriting Tips for Facebook Ads

Pro Ad Copywriting Tips for Facebook Ads

Are you running Facebook and Instagram Ads for your business? Are you wondering if ad copy really makes a difference in creating a high-converting campaign?

Have you wondered how to both attract your ideal client and also comply with Facebook’s algorithm to create ads that convert?

Copywriting for online advertising is different then writing a blog post, email or social media post. There is an art in getting potential clients to stop scrolling past your ad and actually click to read more.

In this article, I’ll be sharing with you a 5-part framework that I developed to write high converting ad copy for my clients. This framework will help ensure your ads don’t get rejected and show up in front of the right people.

Facebook Ads Policy

Facebook wants people to stay on the platform as long as possible. It’s designed as a social platform to connect us with friends and family.

Along the way, the platform has become a place to also run ads to people from businesses from all over the world.

As such, Facebook has put algorithms in place to protect its users, while also creating and expanding their advertising options for advertisers.

One very important thing to note is that Facebook doesn’t like money making opportunities or any negative attributes aimed at its users.

Facebook’s Advertising Policy

For this reason, if you are in a sensitive field, like weight loss, your ad copy has to speak to your ideal client but also make them feel good as they scroll through their newsfeed.

An example of this is a phrase like the following:

“Are you struggling to fit in your skinny jeans? Feeling like you just want to lose those last 5 pounds.”

This would surely get flagged inside Ads Manager. Here’s how I would write this instead:

“I just want to slide right into my skinny jeans without having to wince and shimmy. How can I shed these last 5 pounds? Ugh!”

As you’ll learn, using an ‘I’ statement is one great way to still touch on the sensitive topic without getting flagged or making someone feel bad.

Let’s dive into the 5-Part Framework.



The 5-Part Framework

 When writing your ad copy, try to think of laying out the message in five parts so your

ideal clients can easily understand what problem you are trying to solve for them. Over time, and with enough copywriting practice, you’ll be able to do this easily.

Part 1 – The Qualifier Part 2 – The Pain Point Part 3 – Relatability Part 4 – The Solution Part 5 – The Invitation



Part 1 – The Qualifier

This is one of the most important parts of your ad copy. It is just as important as the

image you run and the headline you use in your campaign. All of these things take up important real estate in the newsfeed. We’ll focus here on the qualifier.

The Qualifier is the first two to three lines of ad copy. It’s the thing your ideal client will read and qualify themselves as needing to read more to find out what your campaign is all about and how it can serve them.

These few lines are typically followed by three dots that people have to click on to read the rest of the copy. Here’s an example from an ad in my Facebook Newsfeed. Right away, I know exactly what this ad is about and how I might want to click more to see how I can use bots in my marketing.


Jenna Dancy Qualifying Statement


The qualifier does two things.

First, it helps you connect with the people you actually want to serve. Second, it helps your ideal client raise their hand as if to say, “Yep, that’s me.”

Two ways to use it.

When working in industries with sensitive topics (body talk, therapy, etc.), I like to use the qualifying statement using two powerful strategies.


Questions in the qualifying lines of copy serve to bypass the algorithm, when the message might have otherwise been flagged.

If we use the weight loss example, we might find that using questions can be really powerful. Here’s an example:

“What if you could slide right into those skinny jeans with all the confidence of J.Lo during the Super Bowl Halftime Show?”


Another way I like to use the qualifying statement is with an ‘I’ statement. Here’s an example:

“Pinching an inch? I’m pinching a lot more than that!”

I Statements allow us to really get the gist of our message out there right in the first line. It makes a faster connection with readers.

If people decide that they want to know more about what your campaign is about and how it might help them, they’ll click on the ‘See More’ button to read the rest of your ad copy. This is why the qualifying statement is so important.


Pro Ad Copywriting Tips for Facebook Ads
*paid advertising

​Part 2 – The Pain Point

Now that you’ve peaked the interest of your dream clients with the qualifying statement, it’s time to help them focus on their problem and the pain points. Because your campaign is offering a solution for them, we have to direct them to the uncomfortable feelings their problem creates.

For the health niche, we might want to direct them to the feelings of discomfort in not knowing which foods provide the best energy or how they’d like to stop eating pints of ice cream at 10PM.

For entrepreneurs, we can talk about how tired they are of being in Facebook groups at all hours of the day trying to find clients.

Here are a couple of examples respectively:

“We get it. Our clients come to us tired of eating pint after pint of ice cream at 10 o’clock at night, wishing they had more restraint and a plan of action.”

“I know you’re tired of spending hours and hours in Facebook groups, scrolling Instagram, trying to figure out Reels and making helpful comments, yet no one is reaching out to join your programs. It’s frustrating!”

With Part 2, you’re really trying to take them to a moment in time where they just know they need to make a change. And even though we’re ruffling feathers just a little bit, it’s only because we have the solution that just might change their life. We just need to help them connect with their problem first.


Part 3 – Relatability

This is the part where you get to ride in like a knight in shining armour to save the day. In the relatability section of your ad copy, you’re letting them know that you’ve either been in their shoes or you’ve helped clients in a similar situation who have gotten great results working with you.

Your credibility is highlighted here as well. Have you written for a large publication in your industry? Do you have a certification, degree or signature tools. Think of all the ways you can create a bond where they can relate to you, yet also know that you’re the expert who knows where they’ve been and where they’re going.

Here’s an example for the health and wellness industry:

“We’ve helped over 50 clients this year slide into those skinny jeans with lots of happy tears, woo-hoos and virtual high-fives.”


Part 4 – The Solution

While it seems like there is a lot of writing before you even get to mention your solution, I hope you can see why it’s so important to paint a picture for them so they can emotionally connect to your message of transformation.

Here’s an example:

“I’ve been there! It took me years to finally figure out how to keep the weight off. But when I did, everything changed for me and I want to help you experience that change, too. That’s why I created The Five Foods Framework to get and keep you on track.”

In most cases, this will be a free lead magnet that they can use to help solve their problem. Here are some examples of types of lead magnets we see our clients use.

Types of Lead Magnets

 Your lead magnet should be aligned with your paid offers and programs. I call this the

‘aligned freebie’ because it gives them a taste for what it would be like to work with you.

For instance, if you teach people to lose weight and feel great in your $495 program, you might create a lead magnet that is The Ultimate Blueprint on Intermittent Fasting.

Or if you are an online business coach, you might offer The Ultimate Facebook Ads Toolkit.

Two important things your lead magnet should do.

First, it should give them a quick win. If you teach people how to get their listings on the front page of Etsy, your lead magnet should be something they can easily do that they may not have thought of before like using the right keywords for their listings.

Second, your freebie should be something they can implement immediately. This shows them that taking a swift and simple action can really move the needle on the path to their dreams. And it shows them that your tools can really help them, which may translate to a paid client or student for your coaching, courses and programs.


Types of Lead Magnets



This is the easiest lead magnet to create. Simply head to Canva and use one of their many templates to create your PDF. This both gives them something they can use today and provides that quick win. Here’s an example of one of my current downloads:


Download Example: Coach’s FB Ads Jumpstart Primer



A video series allows your ideal client to get a full sense of who you are and how you can help them. When they can watch you teach something that is going to inspire, educate or entertain them, they’re using multiple senses to increase the know, like and trust factor so important in online marketing.


Most masterclasses are free with a pitch at the end for your programs, it’s still a lead magnet that helps get people on your email list, even if they don’t buy off of the masterclass right away. It’s still a way for you to teach something educational and showcases how your tools can help them solve their problem.

The Bullet Points

At the end of this section, it’s important to add bullet points of what they will take away from your solution. Many people will scan your ad copy, but the bullets will catch their eye. We never write ad copy without them.

The bullet points also tell them why each takeaway is important to them. We often have a ‘so that’ statement at the end of the bullet point, just to make sure they can see how valuable the solution is.

Here’s an example of possible bullet points for the Five Foods Framework:

The secret food that will boost immunity, so that you stay in the zone

The so-called ‘healthy’ food that is making you bloated

The combination of food that will skyrocket your energy, so you can get more done


Part 5 – The Invitation

And finally, it’s time to make them an offer to help solve their problem. Here is where we can invite them to download or watch your free gift.

The invitation also paints a picture in their imagination as to what life might look like after taking the steps outlined in your solution.

Do they want to look like a million bucks on a date? Rock that bikini again. Sell out their programs?

Whatever they desire, make sure to highlight that and put them in that future event. Here’s are some examples:

“So, what do you think? Are you ready to pop the champagne as you close your cart to a sold out program? Then download The Coach’s Launch Lab here >>>”

“If you’re inspired to feel runway ready for your next date, then I invite you to download my free 5-part video series on ‘The Confidence Files for Singles’ and make this summer the season of love.”



I hope this framework has helped you to see how easy it is to write ad copy that both attracts your ideal client and passes the algorithm.

As you begin writing ad copy using this framework, you’ll see higher conversions, more qualified clients on your email list and less expensive ads. All it takes is just to get in there and flex that writing muscle.

So, what do you think? Has this framework opened your eyes on how to write great copy? Will you use this framework to write copy for your next campaign? Let us know in the comments below.

Tammy Cannon

Tammy Cannon

Entrepreneur | Speaker | Coach | Author


Tammy Cannon

Tammy Cannon is an online marketing entrepreneur helping clients generate thousands of leads and sales for their businesses for the past 10 years. She is an author for Social Media Examiner and has been featured on award winning podcast episodes such as The Art of Paid Traffic and Vibrant Happy Women. Facebook Ads Coaching is her niche of choice.


Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

How A Pinterest User Turns Into A Client?

How A Pinterest User Turns Into A Client?

My Favorite Biz Books from 2020

The main reason that business owners do not use Pinterest in their marketing strategy is that they do not see how a Pinterest user turns into a paying client. Today I want to share an overview of how a Pinterest scroller ends up on your client roster.

Pinterest is a discovery platform. While other platforms focus on connecting users and encouraging engagement, Pinterest is driven by discovering new ideas, trends and inspiration. In fact, 85% of weekly US Pinners have made a purchase based on pins from a brand.

The other major way that Pinterest is different than other social media platforms is that your pins can deliver traffic for you for months after they are pinned. If a pin is relevant to a search, Pinterest can deliver it up for months! What an ROI on your marketing time and money! Compare this to Facebook where you will receive 50% of your engagement in 90 minutes, and Twitter where the half life is 24 minutes. Pinterest delivers traffic for as long as your pin is relevant to searches, it can be a powerful tool in any marketing strategy.

How A Pinterest User Turns Into A Client?

*paid advertising

So, what is the process to turn a Pinterest user into a client? Here is a simple customer journey map.

As you can see, the process is pretty simple. The thing I see most often is that business owners do not have the complete Pinterest funnel in place. They are not being strategic about the content they are adding to the Pinterest platform OR they have no plan to capture the traffic they are getting from Pinterest. An effective strategy plans out the user journey from discovery to booking. How do you create an effective funnel? Check out the image below for an example.

Pinterest allows potential clients to discover and learn about you over time. It takes time to build up traffic, but when done correctly the Pinterest platform can deliver traffic to you for months and years to come!

If you want to learn more about how to use Pinterest in your business grab our Pinterest Marketing Blueprint here or contact us!

Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist


Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.


Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

Goodbye Toxins, Hello Nature!

Goodbye Toxins, Hello Nature!

Goodbye Toxins, Hello Nature!
Several years ago, when I was struggling with symptoms from an autoimmune issue and all three of my teenage children were battling their own health issues, I found myself desperately searching for ways for us all to feel better. Despite all the advice from our medical professionals, life was not getting any better.

A friend suggested that one of the contributors to our health issues was that perhaps we had been exposed to toxins and that we could benefit from some natural internal cleansing. We embraced a natural and gentle process of cleansing and started feeling so much better.

The next level of wellness education came when I learned that all the work we were doing to restore our bodies was being hampered by the fact that we were using and had within our home many toxic chemicals. These chemicals such as perchloroethylene (PERC), formaldehyde, 2-Butoxyethanol, ammonia, sodium hydroxide, and chlorine were in cleaning products that we used throughout our home.

The products I was relying on to keep out the germs and protect our immune systems was also poisoning us. The more I researched, the more determine I became to change things. There were two things holding me back from throwing out all those common poisons from my home. The first concern was finding what we could use to replace these products. The replacements needed to still protect us from germs and still clean all the surfaces yet not be toxic to our bodies. The other concern was the feeling that by throwing out all those toxic products was a waste of the money spent to purchase them. Perhaps I could wait until they were empty and used.

After dwelling on these concerns for a few weeks and doing some research for natural replacements, a realization came that prolonging the change to what we cleaned our home with because of money was only prolonging the poisoning of our bodies we were so desperately trying to repair! It was a decision to just make the change. The big event of clearing out all the toxic cleaning products resulted in two, full garbage bags. The natural products purchased to replace all of those removed products was significantly cheaper than what the total value was of the replaced products and they filled a couple baskets in the pantry.

Common Household Cleaning Products and the Lungs

The American Lung Association website states: “Many cleaning supplies or household products can irritate the eyes or throat, or cause headaches and other health problems, including cancer. Some products release dangerous chemicals, including volatile organic compounds (VOCs). Other harmful ingredients include ammonia and bleach.

VOCs and other chemicals released when using cleaning supplies contribute to chronic respiratory problems, allergic reactions, and headaches. Studies are underway to assess how these chemicals affect people who have asthma and other respiratory illnesses. However, past studies link exposure to chemicals from cleaning supplies to occupational asthma and other respiratory illnesses.

Cleaning supplies and household products containing VOCs and other toxic substances can include, but are not limited to:

  • Aerosol spray products, including health, beauty and cleaning products
  • Air fresheners
  • Chlorine bleach
  • Detergent and dishwashing liquid
  • Dry cleaning chemicals
  • Rug and upholstery cleaners
  • Furniture and floor polish
  • Oven cleaners

Volatile organic compounds, or VOCs, are gases that are emitted into the air from products or processes. Some are harmful by themselves, including some that cause cancer. In addition, they can react with other gases and form other air pollutants after they are in the air.

VOCs can be found in the air indoors and outdoors. Some of these sources continue to produce VOCs when they are stored or transported. Some of the more familiar VOCs include benzene, formaldehyde and toluene.”

Indoor sources of VOCs in personal cleaning products include:

  • Cleaners and disinfectants
  • Furniture
  • Pesticides
  • Air fresheners
  • Cosmetics and deodorants

Endocrine and Hormone Disruptors

The crucible of change for me was learning how these poisonous substances in the home disrupted the endocrine processes of our bodies. Our endocrine hormone processes include endocrine glands that release hormones into the bloodstream. This lets the hormones travel to cells in other parts of the body. The endocrine hormones help control mood, growth and development, the way our organs work, metabolism, and reproduction. The endocrine system regulates how much of each hormone is released. We definitely do not want to be disturbing them!

The most common endocrine disorders are related to improper functioning of the pancreas and the pituitary, thyroid, and adrenal glands. These endocrine hormones help the body regulate processes, such as appetite, breathing, growth, fluid balance, feminization and virilization, and weight control. As the rise of chemical cleaning products in the home has risen over the years, is it any wonder why disorders and diseases due to endocrine disruption are also on the rise?

Replacing these chemical cleaning products with pure products is a simple step towards turning the tide on the health problems of the respiratory system and the endocrine and hormone disruptions.

Goodbye Toxins, Hello Nature!
*paid advertising

Natural and Pure Cleaning Replacements

Keeping our homes clean and protected from germs that attack our immune system is important. Having these products consist of natural and pure ingredients not only cleans and protects but also supports a healthier respiratory system and the endocrine and hormone systems.

It is possible to clean and protect the home with basic products and add the immune protecting natural compounds with essential oils. The basic ingredients include baking soda, white vinegar, Castile unscented soap, Witch Hazel, Ever Clear (vodka), fractionated coconut oil, or other carrier oils.

Pure essential oils contain nature’s compounds that fight those things that attack our immune system. Some of these compounds include cinnamaldehyde, eugenol, citral, carvacrol, 1,8 cineole, eucalyptol, terpinen-4-ol, and limonene. Essential oils such as cinnamon, clove, oregano, lemongrass, rosemary, eucalyptus, tea tree, and citrus oils are essential oils that can be combined with the basic products to make cleaning products that not only work well for cleaning and protecting but also provide support for endocrine and respiratory systems.

It is important to note that not all brands of essential oils are the same. Many essential oils on the market include synthetic compounds to make them cheaper. Even though they may advertise that they are 100 percent pure, there is no governing board to guarantee that. To guarantee a truly pure essential oil in the current market requires a battery of almost 54 tests to make sure that as they come from the distillation process to be bottled without being compromised. If the goal is to replace the purchased poisonous cleaning products with naturally, simple, homemade products so that respiratory and hormone systems are supported and not disrupted it is important to make sure the basic products and essential oils being used are truly pure and natural. (Link to purchase pure essential oils:

The Change is Easy

Once the basic ingredients and essential oils are purchased and simple recipes saved, it requires little time to make safe cleaning products. Having good containers for the new recipes is also important. As many plastics can also contribute to endocrine disruption, it is best to use glass jars and spray bottles. (Glass spray bottles and jars can be purchased from Amazon.)

We cannot control all the hormone and respiratory disruptors that threaten us, but we can control the ones in our home especially the ones that come from the products we purchase and use. Replacing these products with homemade, safe products is one of easiest ways to support our health and wellness.

For additional recipes and with additional lifestyle and essential oil tips, sign up here: Elevated Living News

Essential Oil Dish Soap

2 cups unscented Castile soap
20 drops lime essential oil
8 drops of lemon essential oil
6 drops of grapefruit essential oil

Fill a large glass container with the ingredients. To use: shake and add 1-2 tablespoons to the dish water.

Scrubbing Tub Cleanser

2 tablespoons unscented Castile soap
1 teaspoon OnGuard® Cleaning concentrate (doTERRA)
¾ cup baking soda
10 drops grapefruit essential oil
2-4 tablespoon water (add to desired consistency)

Mix the ingredients together in a wide-mouthed glass container about two cups in size. To use: put 1-2 tablespoons on a cleaning rag and wipe the wet tub or shower floor.

Glass Cleaning Spray

4 drops lime essential oil
4 drops lemon essential oil
½ cup water
½ cup white vinegar
1 teaspoon rubbing alcohol

Mix ingredients together in an 8-ounce glass spray bottle and shake. To use: spray on window or glass and wipe with cleaning cloth.

General Cleaning and Protecting Spray I

¼ cup white vinegar
1 ¾ cups water
30 drops doTERRA essential oils (lemon, eucalyptus, wild orange, peppermint, or grapefruit)

Add all ingredients to 16-ounce spray bottle and shake thoroughly. To use: spritz on surfaces and wipe clean.

General Cleaning and Protecting Spray II

1 tablespoon OnGuard® Cleaning concentrate (doTERRA)
1 drop lemon essential oil
1 drop lime essential oil

Add the concentrate and essential oils to a 16-ounce glass spray bottle. Fill the remaining space with warm water. To use: spray over the surface and wipe clean with a cleaning rag.

Fabric Softening Spray

16 ounces white vinegar
10–15 drops lavender or geranium essential oil

Add essential oils to a 16-ounce glass spray bottle. Fill the remaining space with warm white vinegar. To use: Shake well before each use to ensure oils and vinegar are well combined. Spray over wet clothing before drying.

Laundry Stain Remover

½ cup white vinegar
20 drops lemon essential oil
½ cup distilled water

Pour the ingredients into an 8-ounce spray bottle. To use: shake and spray on clothing stains and wash as usual.

PJ Hanks

PJ Hanks

Entrepreneur | Health Coach | Aromatherapist


PJ Hanks

PJ Hanks has spent over 40 years in businesses helping women find hope, discover solutions, and achieve goals. She has a wealth of experience with various tools, proven techniques, and love to help her clients find success in all areas of their lives. As a Bastyr trained aromatherapist, a certified holistic health coach, and a successful business leader, PJ assists her clients to become their best selves.

PJ has been a successful entrepreneur for 30+ years and believes that when your emotional and physical wellness is good, your business and work-life are thriving, and you are working on yourself personally you can feel as though you can cope with all the rest of life.

PJ lives in Carnation, WA with her husband and has three adult children and loves being a grandmother to two darling twin granddaughters. She enjoys crafting, being with family and friends, and traveling. She loves to have deep conversations and to help others find hope and joy!


Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

How to Repurpose Your Content

How to Repurpose Your Content

My Favorite Biz Books from 2020

Creating content for your audience can feel like a never ending job. As soon as you post a blog or video you immediately have to start thinking about your next idea. What if there was a way to turn once blog posts into 5+ pieces of content? That sounds pretty amazing to me! Not only is repurposing a great idea to save time, it is also a good idea for getting more eyes on your content. Not everyone is going to read a blog post, but they might watch a video. The more ways you get your ideas out into the world, the more chances to be discovered.

Today let’s break down all of the ways you can turn one blog post into multiple content points for your audience. If the primary way you create content is a podcast or a video, all of these suggestions still apply.

Infographic – Pull key points out of the blog and create an infographic or visual. Think of it as a small taste of the larger topic.

Newsletter – Summarize your content and drive your subscribers back to your website to read the entire article.

Blog Post – If a blog is not your primary content vehicle, make sure that turning your video or podcast into a blog post. This will help with SEO and for those who prefer the written word it gives the option to read rather than listen or watch.

Free Guide – Go a little further with your blog post and offer a worksheet, extra info, or something with added value. This can be used as an opt-in offer that the reader gets when they join your mailing list.

eBook – Is there a lot more info you could give? Is it a topic that could lend itself to a deep dive? Consider an ebook. This could be another free download or could even be a paid product.

How to Repurpose Your Content
*paid advertising

Video– Turn that blog post into a live video! Compile the key points into an easy to view video for those who like to watch content.

Live Video-Another way to use video is to go live on your social media platforms. This can be a little scary if you are not used to video, but it is actually really fun! Use your blog as your script and hit the go live button.

Podcast-If you have a podcast turn your topic into an episode, if you are a guest on other peoples podcasts you can add this topic to your one sheet and pitch yourself based on this topic.

Webinar-Finally, if you can teach a lesson based on your topic turn it into a free or paid webinar. This is another great way to get people on your mailing list.

When repurposing don’t feel like you have to use every different option, choose the ones that make sense for your business. If you would like a more in depth help with repurposing, grab our free workbook!

Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist


Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.


Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

A Dozen Ways to Be a Good Mom

A Dozen Ways to Be a Good Mom

Fave Lifestyles

There’s a quote by Jill Churchill, “There’s no way to be a perfect mother, and a million ways to be a good one.” It’s a favorite quote of mine, and while I agree with the million, I am taking it down to 12 for today.


Know our absolute-more-than-enough-worthiness and hold it as a truth that we never ever doubt. This is the number one way to live into our true selves, shine our light as a mom and model to our family that we are the real deal. We know that being who we really are is way beyond enough, and being a mom has nothing to do with that.


Face the hard and sometimes cold or scary truth. When we can tell the truth about what is happening rather than avoid or deny it, this is when we can get a sense of control over it. Moms are naturally going to want to protect their family from pain, and that’s normal, but the truth is freeing even if it is painful sometimes.  Just as important is facing our own truths. Sometimes these are even harder for us but going through hard things instead of around or over them is one way that we can stay in integrity with ourselves.


Our emotions are our greatest weakness and greatest strength as moms. When we are aware of our emotional baseline, our typical mood, we can be aware of intense emotion when it comes in. If we notice, feel, and allow our emotions, no matter whether they are positive or negative we show our families that we are human. We can handle most any emotion when we remember that it is created from our thoughts. Again, modeling this for our loved ones shows them and us that we can handle life (at least most of the time), no matter what happens.


Knowing as a mom that our kids are supposed to experience pain as well as joy is a hard one. Remember this is how being a human works – to have happiness and disappointment, to be successful and to also have failures. It’s not our job to protect our kids or rob them of any of this. It is, after all, in their journeys that they learn and adapt and grow and this is how they will achieve their goals. Each of our kids’ journeys are uniquely their own, and our job is to just be there at each mile marker, cheering them on, and being their biggest fan.


Know the responsibilities that are ours to own and the ones that are absolutely not. An easy way to decide is based on this concept: We each take responsibility for our own emotions and actions, period. This means that I don’t blame my husband for “causing” me to feel stressed. Our kids, even when young, can also be taught that their feelings are valid, and they can learn how to show and share them (with support of course). This way we do not get caught up in “making everyone happy.”


We love every person in our family with as much unconditional love as the moment we first held them and fell in love with them. This love is without any expectation of the other person to do, or be, or act in any certain way. This also means we can love others and still tell them no, without apology. We can set boundaries out of love for everyone, including, and most of all sometimes, for us. And, we can extend the same unconditional love and grace to ourselves that we give to others.

A Dozen Ways to Be a Good Mom
*paid advertising


We intentionally find ways to have fun and experience joy, pleasure and laughter with our families and sometimes without our families. We make plans every day to spend time just being in a state of emotion that we want to be in. Moms who make plans with their friends give their families time and space to build independence and healthy relationships without them, which is the ultimate goal after all.


We don’t get everything done. We’re ok with being the only mom who chooses sugar cereals sometimes for our kids. We yell sometimes too. We don’t have the perfectly clean, decorated, and organized home and we do not worry what other people think about that. Some days we do a great job doing it all and some days we don’t, at all. When we know that being perfect is such a waste of our limited energy, and know also that being imperfect helps our kids know that making mistakes is part of real life, we can take pressure off. It’s a relief! Clean house? Maybe it’s time to clean, yes. Let it go another day? That’s OK too.


Life is not fair. That’s the actual truth of the matter, bummer that it is. A rule we have in our family is this: Everyone gets what they need, and fair does not mean equal.  This helps so much when one kid needs shoes and a musical instrument for their passion and another needs a softball glove and mascara. It also works really well when one gets their driver’s license at one age and another gets it later. Trying to make things equal in a family is not necessary. Life is not fair and we do our best with that by making sure everyone gets what they need.


Whenever we do not know what to do, and there are many times this happens as moms, we know that we can always ask this question, “What would love do in this situation?” and then we will know exactly what to do.


Taking a moment every day or evening to just stop and say thank you for each of our family members in our life is a beautiful way to feel gratitude. We do not have to tell them thank you, but we can write in a journal or just think in our minds about them and about all the things that we appreciate about them. The practice of gratitude is simple, intentional and free, but when we align ourselves to our heart when we do it it feels amazing.


Having easy conversations is easy, so we can do that often and it builds connection. Having hard conversations is harder, so we often don’t do it and it builds disconnection. To have hard conversations, start by starting with love. Love for the other person, love for yourself, and love for the relationship. When it’s coming from pure love it cannot go wrong.

Which of these are your favorites, mama?  As the Good Mom Coach, I coach moms on so many of these concepts, because the truth is, many moms doubt their momabilities! There is often just a simple mindset shift needed and the same mom regains her confidence with ease. Visit my website at to learn more about me and my coaching and you can also listen to The Good Mom podcast there too.



The Good Mom Coach


Jodi Schilling

Jodi is a compassionate and relatable life coach for moms who have neurodiversity in their families. Jodi helps moms uncover who they are and what they really want without apology or guilt, through her proven personalized coaching program! She is a mom of four herself, with 20 years of experience in education plus expertise in autism, bipolar disorder, positive psychology, and DBT. Jodi holds a M.S. in Educational Leadership and is certified as a life coach and weight coach with The Life Coach School. You can learn more by chatting with Jodi on a free Turning Point call.  


Jodi invites you to listen to her weekly ad-free podcast, The Good Mom Podcast, where she shares short stories with unconventional solutions that will uplift and inspire you.

Listen here: The Good Mom Podcast


Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

When to Post Holiday Content on Pinterest

When to Post Holiday Content on Pinterest

My Favorite Biz Books from 2020

Pinterest is a powerful platform to amplify your content to users who are SEARCHING for inspiration, products and answers to their questions. For many content creators, the biggest stumbling block is knowing when to promote their content on Pinterest.

When to Post Holiday Content on Pinterest
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Since Pinterest is never going to deliver traffic overnight, you need to plan out your content in advance to fully maximize the platform. Below you can find a helpful infographic that outlines major US holidays and milestones during the year. The months listed below each holiday are when Pinterest users are searching for the corresponding content.


Amber Peterson

Amber Peterson

Pinterest and Content Marketing Strategist


Amber Peterson

Amber works with entrepreneurs to harness the marketing power of Pinterest. From content creation to Pinterest strategy and management, Amber creates an effective Pinterest marketing funnel for maximum results.


Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

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