Social media marketing has become an essential part of any comprehensive marketing
plan. Consumers use social media to seek reviews, validate their purchase choices and
look for social proof that other people have had a good experience as a customer.
There are a lot of businesses competing for attention on social media platforms, so how
do you break through the noise and create content that stands out?

Choose Your Platform

There are so many social media platforms and new ones being created all of the time. It
is impossible to be on every single platform in an effective and meaningful way. Our
advice is to look at who your ideal client is and determine which platforms they are
using and show up there. By being wholly present on 1-3 platforms you will be able to
gain a following, connect in a meaningful way and benefit from your efforts. If you are
trying to be on every platform you will likely not do any of them really well and waste
your time.

Plan Your Content In Advance

One of the great things about social media is that you can post in real time or you can
schedule content out in advance. No matter who you go about posting content you can
certainly plan your topics out for a month, a quarter or even a year. This takes the
pressure off of coming up with great content whenever you are on the platform because
you already know what you want to talk about in advance. Most businesses have some
sort of busy time during the year, holidays, special events, etc. Sit down and map out all
of the happenings in your business for the next month, quarter or year and think about
what content you can create around those things.

Content Tips

When creating content for your social media platforms it should fall into one of these
categories:

  • Relevant
  • Informative
  • Useful
  • Entertaining
  • Shareable

Businesses often fall into the habit of only posting about sales and promotions. When
this is the only content being shared you will be tuned out by social media users. It
comes across as salesly and opportunistic. Social media is just that, social. It is
important to do more than just post for the sake of posting. When you are creating
content make sure it is serving your audience and benefiting their experience with your
brand, this will lead to more success and more growth on social media.

about

Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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