How to Create Content For Your Social Media Marketing Strategy

Social media marketing has become an essential part of any comprehensive marketing
plan. Consumers use social media to seek reviews, validate their purchase choices and
look for social proof that other people have had a good experience as a customer.
There are a lot of businesses competing for attention on social media platforms, so how
do you break through the noise and create content that stands out?

Choose Your Platform

There are so many social media platforms and new ones being created all of the time. It
is impossible to be on every single platform in an effective and meaningful way. Our
advice is to look at who your ideal client is and determine which platforms they are
using and show up there. By being wholly present on 1-3 platforms you will be able to
gain a following, connect in a meaningful way and benefit from your efforts. If you are
trying to be on every platform you will likely not do any of them really well and waste
your time.

Plan Your Content In Advance

One of the great things about social media is that you can post in real time or you can
schedule content out in advance. No matter who you go about posting content you can
certainly plan your topics out for a month, a quarter or even a year. This takes the
pressure off of coming up with great social media marketing content whenever you are on the platform because you already know what you want to talk about in advance. Most businesses have some sort of busy time during the year, holidays, special events, etc. Sit down and map out all of the happenings in your business for the next month, quarter or year and think about what content you can create around those things.

Social Media Marketing Content Tips

When creating content for your social media platforms it should fall into one of these

  • Relevant
  • Informative
  • Useful
  • Entertaining
  • Shareable

Businesses often fall into the habit of only posting about sales and promotions. When
this is the only content being shared you will be tuned out by social media users. It
comes across as salesly and opportunistic. Social media is just that, social. It is
important to do more than just post for the sake of posting. When you are creating
social media marketing content make sure it is serving your audience and benefiting their experience with your brand, this will lead to more success and more growth on social media.

Social Media Marketing Strategy


Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.


Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

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