How to Use Social Media to Build Trust

Social media marketing can feel like another thing on your to-do list and is often put on the back burner of marketing activities. Social media results are hard to measure and can take time to gain traction, but despite all the apparent cons there is one BIG positive to using social media in your marketing plan. Social media is the perfect platform for building trust ​ with your ideal client before they ever contact your business. So if you are wondering how to use social media for business then you are the right place, just scroll down to know more about social media marketing. But before that get a clear idea about various verticals of digital marketing and learn how to use social media for branding and promotion.

If you are new to a platform then you must be wondering how to use social media to find followers and turn them into a trusted customer, there here we are sharing some tips:

Here are the 5 Ways to Build Trust

Living in this digital world for very long, almost everyone already knows “why and how to use social media”, then let’s get to the next step that would help you know “how to use social media for building trust”. Dive in the points below to know about it in detail:

Display Expertise And Authority

 One of the greatest things about social media is the social aspect. You are able to host conversations on your pages or even join groups where your ideal clients are hanging out. When conversations happen around your area of expertise, it is not only expected but encouraged to join in the conversation. When done correctly (non-salesy), you are a voice of expertise and authority. When you are consistently active people who may never be a client will still refer you as the expert because they have witnessed your expertise on social media.

Be Helpful

 Many people go to social media profiles as a part of their research process when deciding whether or not to hire a company. By participating in conversation and responding to clients posting about your company (negative or positive), you are building up a library of examples of how you help past, present and future clients.

Encourage User Generated Content (UGC)

If you’re in the hunt of the answer “how to build a social media following”, then your current fan base can get this happen! Social media encourages participation and if you have customers who are raving fans you can encourage them to share their experiences with your company through reviews, pictures of your work and anything else that would be interesting on social media. A huge benefit of UGC is that it is promoting your business without you doing the promotion. This type of post is like a word of mouth referral and is an amazing reason to utilize social media in your marketing plan.

Own Your Mistakes

 Many people use social media to report problems, leave reviews and even complain. Customers can tag businesses and often get quicker responses than going through typical customer service channels. While this may seem like a reason to stay off social media, it is actually a great way to show potential clients how you respond to feedback, complaints and even disgruntled customers. Often, business owners are terrified of a bad review, but the way they handle it is remembered longer than the complaint. This builds trust that you treat your customers well and that you address problems head on.

People like to work with businesses that they know, like and trust and social media channels are a great place to start building relationships. The key to attain strong social media building is being transparent, authentic and a good representative of your business.

Also Read : Why You Need A Online Strategy for Your Website and Marketing Plan

How to use social media for business?

Give your business a brand image with social media. Many small and mid-size businesses have earned the market’s trust and leadership through social media. Explore how to use social media for business and give an edge to your business. One can learn digital marketing courses to support their business or can hire a social media agency for marketing and promotion.

Doing Life Together


Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.


Learn 5 simple things you can do to boost your social media presence in your marketing strategy.

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