Fave Lifestyles

Hello beautiful ladies of FAVE!

Has this time of staying at home stirred in you a desire to elevate your style or brand such that when you emerge back out into the world you show up in a more clear, focused, and powerful way?

Time to redefine or rebrand “you as your brand?” Was the old normal not serving you?


Mark Cuban said this about a month ago (paraphrasing), “Companies will be defined by how they go through this global pandemic.” I agree.

You, as a person and a brand….will also be defined by how you act and engage with others throughout this global pandemic.

The bummer?

There are no do-overs. There are no second chance auditions. Collectively, we will (hopefully) never again have this kind of situation in our lifetime whereby we are pressed on all sides, feel the tension throughout the structural layers of society, and are forced to come face-to-face with our true selves in a way that we can “choose” to respond differently -and prove to self and others- “That’s not really who I am.”


The way you express your brand is through your choices & the way you (S)PEAK, (E)NGAGE, (L)OOK, and (L)IVE on a daily basis. How you choose to show up to #workfromhome, care for your friends and neighbors, comply with rules designed to keep you and others safe, and lead yourself and your families, team, and/or your company…matters.

Let’s not be so concerned about “getting back to normal”.

In many ways normal wasn’t serving us too well, but who had time to address it?

Let’s take this silver lining opportunity to take what was NOT working in business and in life, and purge not only our closets, but also the things that have kept us unhappy, unfulfilled or uncaring. Let’s take this once in a lifetime opportunity to rewrite the playbook, create new strategies and processes, and rebuild the ruins.


What can we choose to create differently -right now?

Is it Time to Expand, Redefined or Rebrand?

*paid advertising


This is a perfect time to rebrand, redefine, recreate, and rebuild!
If you are ready to take a next level look at how to think about YOU as your brand and desire to create more meaning and purpose in your life, consider these few questions:

• Who am I?
• What are my strengths, values, unique brand promise of value, and my WHY?
• What am I passionate about?
• What’s my vision, or, when I think of my best life, how do I see my career, family, life?
• How do I want to dress to better communicate my value, expertise and trustworthiness?
• In what ways can I improve my confidence, clarity, communication skills, and impact?

Even since I’ve penned this article, I’ve expanded Uniquely Savvy’s brand, and it feels magnificently rewarding and fulfilling! If you’d like to have a conversation about how to rebrand, polish up your wardrobe for a fresh take on your “brand packaging” as we prepare to come out of quarantine, or simply say hello… please feel free to reach out anytime -now or in the future.

Championing your confident breakthroughs on the inside and out, be well, be safe & be your best self!

Kim XO

Kim Peterson

Kim Peterson

Keynote Speaker I Trainer I Brand Strategist |Coach


Kim Peterson

From homelessness to becoming one of “425 Magazine’s Women to Watch”, Kim Peterson’s mission is to help you reclaim your power by growing deep roots of authentic identity so that you increase your confidence, credibility, and influence while achieving greater levels of success and fulfillment -with greater ease.

Kim is a global speaker, trainer, and coach for individuals, teams, and organizations such as Boeing, Amazon, and Vistage International.

Leaders, emerging leaders, and high achievers just like you tend to work with Kim when they want to develop sustainable self-confidence, effective communication skills, a personal vision of success, and/or an authentic personal brand that acts as their guiding North Star.

Kim’s body of work helps bring clarity to the following:

• Who am I?
• What are my strengths, values, unique brand promise of value, and my WHY?
• How can I maximize my strengths & align them with my aspirations and vision?
• How can I holistically package myself to stand out in a crowded marketplace?
• How can I dress to communicate my value, expertise and trustworthiness?
• How can I speak with greater confidence, clarity, and impact?

Kim founded Uniquely Savvy, INC in 2000 and shares her story of transformation and moving from Fear to Freedom in her co-authored book,
Incredible Life: Top Experts Reveal How to Create Yours.

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