When I met Wendy she was kissing fifty. Full on lip-lock. And you know what? She didn’t care. She owned it, radiating gratitude and positivity about the years that had gifted her with wide experience, perspective, and the knowledge that she could do pretty much anything.
After working in several cool occupations, Wendy decided to return to her family roots in the health industry, and in her forties returned to school for the education and certifications she needed. She spent time working for others and then she had that aha moment where she said, “I could run this business better… I could be my own boss!”
And she did it. She was excited and nervous about the unknown, but she wasn’t worried about opening a business in her 50’s. From the first day, we met to set up her business, Wendy has taken her warm personality and strong work ethic and created a niche business with a loyal clientele.
I love it when women over forty, fifty, and sixty + embrace entrepreneurship. We are forced to be reckoned with and built for business. Here are five reasons why:
1 – We have the unique ability to juggle and multi-task all over the place. We’ve had multiple roles all our lives and by the time we hit our middle years we absolutely shine at it.
2 – You can’t fake what we have…and that’s experience, baby! It’s not conceptual to us – we have lived it and know that struggle is part of the process. With that perspective we know we can’t be broken, we know what’s important, and we know that every tomorrow is a new start.
3 – The middle years bring transition. Many of us have raised our children or are experiencing changes in relationship status, and those transitions free us (or force us) to channel our energy into work. They also may inspire us to do something that we’ve always wanted to do… that we alone own. And that can be a precious thing.
4 – We are heart-centered. We create businesses (no matter the type) that nurture and support our customers or clients. It’s not about a big score to us, it’s about the thousand ways we improve lives. And then, as if that’s not enough, we turn around and hold up our sisters in business.
Now for some statistics that prove it:
* Women-owned businesses have increased by 4.5 million over the last 11 years
* Women-owned businesses grew 58%, while all businesses increased just 12%
* Nearly half (48%) of women business owners are between the ages of 45 and 65.
* Two-thirds (67%) of women business owners are 45 or older (that means there’s a bunch over 65!)
* Total revenue of women-owned businesses rose by 46%, while revenue for all businesses rose 36%.
If you’re thinking that it’s time for you to take the exhilarating leap into entrepreneurship, just make sure that you build a solid foundation from the start. Wendy brought me in to help her set up her company correctly, establishing systems & practices as well as simple accounting processes. This one thing can make or break a company. Bring in help if you can’t do it on your own. You’ll save money in the long run because clean-up is way more expensive than set-up.
So if you’re in your 40’s, or 50’s… 60’s or 70’s and you want to start a business – do it. You’re sharp, you’re savvy, and you’re ready to tackle new challenges. Show the world how extraordinary you are!
My own boss was created for women entrepreneurs by women entrepreneurs with decades of business experience. We’ll show you that you don’t need a business degree to be successful, and we’ll guide you through those hardest parts of owning a business, by teaching and empowering you to truly own all the pieces of it. And you know what? When you do that, you’ll be able to focus on what you love and do best.
E-mail me at firstname.lastname@example.org if you have any questions. I love hearing from you!
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