Mastering Your Business

10 Steps On How To Design a Website that Increases Conversion Rates   If you want your website to be successful, it's important that you design it with conversion in mind. There are many things that you need to understand when learning how to design a website...

What are Audits and Why do you need one? Lean management has taught us that strategy and planning is the key differentiator between proper execution and wasting time and financial resources. Therefore, it should not come as a surprise that an online strategy is...

A marketing audit is a complete evaluation and interpretation of your business’s marketingenvironment and efforts. The audit is comprehensive and systemic in the analysis of yourmarketing methods and results. These audits are done by a third-party to provide an...

Does your business have a beautiful website that does not seem to be converting visitors to customers? Or, do you have an older site that you know needs some updates, but you are not sure where to start? A website is a vital piece of any businesses online marketing...

As a business owner, you probably understand the importance of SEO and having a great onlinemarketing strategy. You probably also realize that it is complicated and time consuming if youare not an expert. As with any aspect of running a business there are things that...

​Lean management has taught us that strategy and planning is the key differentiator between proper execution and wasting time and financial resources. Therefore, it should not come as a surprise that an online website marketing strategy is necessary for you to...

Social media marketing can feel like another thing on your to-do list and is often put on the back burner of marketing activities. Social media results are hard to measure and can take time to gain traction, but despite all the apparent cons there is one BIG positive...

Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the effort. First, it is absolutely worth the effort and...

If you are at the point in your business where you want to hire a support team the biggest feelingyou might be have is overwhelm. Our businesses are the result of tons of hard work, bootstrapping and sacrifice. It can be so difficult to decide to hire professionals or...

Your website is often the first time a potential client is deep diving into your offerings. Maybe they have heard of your business and they are looking at your site for more info or maybe they came across your site via Google. No matter how they arrived, you want them...

Do you think of your website as a project that is completed and checked offyour to-do list? Something you only go back to when you need to add contentor redesign a page? Unfortunately, this is not the case but many people thinkit is. They have an amazing website and...

Think about the technological advances you've experienced in the last three years.Most likely, your phone, your television, and your computer are much moretechnologically advanced than they were 36 months ago. That's because technologygrowth is occurring at lightning...

You are moving forward with your business and developing (or improving) your website!Whether you are starting your site from scratch or improving the one you have it’smeant for one thing - to grow your business. There are many features, plugins and extras you can have...

When a potential client finds themselves on your landing page the goal is forthem to take action on the offer you are making. One of the more effectivetools is the long-form landing page. Today we are sharing why we think this isan amazing tool for business owners who...

We have talked a lot of about SEO on this blog and how important it is to adigital marketing campaign. Despite its importance, a lot of people still don'tknow what it is, or how to handle it effectively. There are many savvy SEOexperts you can hire to handle...

Have you heard the term zero click search yet? If not, it is a matter of time. Zero clicksearches are shaking up the world of SEO practices and will continue to grow. So,today we want to give you a quick overview about what a zero click search is and how itwill impact...

Social media marketing is a blanket statement that business owners hear all of the time.You know that you should be using social media in your marketing strategy, but you arenot sure where to start and how to measure results. Before you start pumping time andresources...

Social media marketing has become an essential part of any comprehensive marketingplan. Consumers use social media to seek reviews, validate their purchase choices andlook for social proof that other people have had a good experience as a customer.There are a lot of...

Video marketing has been on the rise for a couple of years. For quite a while it wassimply an option when it came to delivering content, but now using video has become astandard part of any marketing plan. There are a variety of reasons why video hasbecome important...

Whatever page on your website that visitors land on is called your landing page. It is thefirst place that you have a chance to impress potential customers and possibly be askedfor more information about your company. Your landing page has one job, turn visitorsinto...