We have talked a lot of about SEO on this blog and how important it is to a
digital marketing campaign. Despite its importance, a lot of people still don't
know what it is, or how to handle it effectively. There are many savvy SEO
experts you can hire to handle SEO strategy for you, but we think that every
business owner should have a basic knowledge of what SEO is and what
strategies are effective and which ones are not. Today we want to tell you
about some common SEO strategy mistakes that should be avoided.
Only Directing Links to Your Home Page
Although it may seem logical to have all your SEO results sent to your
homepage, this is actually a very common mistake. Your homepage shouldn’t
be the receiver of all links, especially your top phrases. Instead, try to build
subpages that are content-rich on your site and direct traffic to those pages as
well. You’ll end up with tons of backlinks to your important subpages, all seen
differently by Google’s eyes. Your website will seem professional and filled
with high quality content.
Not Enough High-Content Pages
Excellent content is the core of your website and it should be your #1 priority.
Good content is easy to spot, it gets shared and linked over and over again by
readers. Good, content is what Google loves, and it’s what your readers will
love. Try to have articles which bring a new story, share facts, or offers a
different view on a subject. The more exceptional content you have the better
your search engine rankings will be.
Poor Social Media Presence
How active is your brand on social media? Search engines analyze the way
people interact with your brand on social media platforms. The better your
engagement, the more SEO benefits your business receives.
No Mobile Optimization
Google has made it very clear that being mobile friendly is a key factor in
terms of ranking in search results. In order to rank well in web searches,
mobile optimization is a must. Making sure your site is optimized for mobile
use should be a top priority. You can put a ton of work into SEO strategy, but
when your site is not mobile friendly that work is often a waste.
While these are just a handful of SEO strategy mistakes, they are big ones.
By fixing these mistakes your will increase your SEO strategy success and
you can tackle other challenges that come up in your overall marketing
Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.
Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.
Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.
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