The Dreaded Question About Email

The goal with email is to … Respond to those who need responses…

Phone, voicemail, text, email, social messages, coffee dates, connect meetings, strategy sessions. It’s all about communication. We all want to communicate, and to communicate well. We want to be seen as someone who can be relied upon in our business.

How many of you have called someone and they didn’t answer?

Left a message and they didn’t call back?
Emailed, didn’t get a response?
Texted and didn’t even get a smiley face?

This is irritating, especially if this is from someone you are doing or trying to do business with.

Now here is the harder question

Answer this secretly in your head.

Have you ever… not replied to an email… Why?

Sometimes our reasons are very reasonable. Sometimes email does not actually get to us. Technology glitches and sometimes there is nothing we can do about it and it is NOT our fault.

Let’s talk about what we can control.

Most email newsletters don’t need a response, they are sent to “the list” in general, and not to us specifically. That said, I love getting responses to my email newsletters.

Some emails are truly FYI only. Statements, receipts, confirmations, and such.

It is always a tough balance between being efficient and polite. Sometimes we don’t reply because an actual response is not actually needed. Ok, Thank you, got it and so on can seem like a waste of time and for the sake of productivity…

The best way to determine if a response is needed is to think in terms of a conversation. If you would say thank you, ok, or got it, then it is perfectly acceptable to reply with a simple thank you, ok or got it.

Sometimes we don’t reply to email because we just can’t get to it, or our important emails get lost under the less important emails and newsletters and sale notices and other such nonsense. Unfortunately, when this happens we lose business and fantastic opportunities.

Making a commitment to reply is the first step. I really appreciate it when a professional follows up with me because I feel like that person has it together and will take good care of me. Even a simple “thank you” response is greatly appreciated.

Here is your challenge. It is a harder one, so grab a comforting beverage, take a breath, and let’s dig in.

Are you controlling what you can?

Here is the test.

  • How often do you scroll through your inbox and find an old email you don’t remember receiving?
  • How often do people tell you that they sent you an email and you didn’t receive it?
  • How often do you find it later deep in your email list?
  • Do you ever use your full email inbox as an excuse to not reply to an email?

Now take a moment. How much business do you think you have lost because of this?

It is a problem. And it is a solvable problem.

Here is the truth.

YOU are brilliant! YOU are better than this email inbox, and YOU have the power to change it, and the obligation to show the world the amazing things you can offer.

Don’t let IT stand in your way.

You can play the Rescue My Digital Office Game and get control over your email (and other technology tools) today!

Nicole Lux-Ritchie

Nicole Lux-Ritchie


Nicole Lux-Ritchie


It all began when my grandmother asked me to help her learn how to use the computer. She was 80 at the time and it is because of her (In a variety of ways) that I am doing what I can to help anyone, no matter their technological skill, get control of their technology situation. She encouraged me to share my ability to take complex topics and break them down into simple steps and normal language.

My mission now is to help professionals gain the technical skills they need to grow their business and focus on their vision. Luxcentric is dedicated to training, using practical strategies, in the area of the core technologies. Email - Files - Calendars - Contacts

Don’t let your Technology Bully You!

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