Why a Vision Statement is Important for Your Business

​Entrepreneurs are visionaries. They tend to have bigger ideas and aspirations than the average individual – this is why they usually make better business owners than employees. But what many entrepreneurs fail to do is align their visions with their business and they aren’t clear on where they’re headed. This lack of clarity leads to the fall of many businesses.

In order to keep your business alive and thriving and your dreams fresh, you need a vision statement. Your vision statement describes the potential of your business and where it is headed for the future.

A vision statement can do a lot for your business than you realize.Here are some of the reasons that state the importance of a vision statement:

  • By having a vision statement, you are setting a target goal that keeps you focused on something bigger than what you and your business are now, giving you a goal to continue working toward for the continued success of your business.
  • Another importance of the vision statement is that it helps you define your short-term and long-term goals and take the decisions accordingly.

Now that you know the importance of a vision statement, you should also know that your vision needs to be about your customer, not about you.

Here are some questions to ask that will help you in building your vision:

  • What is the potential of my business?
  • What am I/my company working toward to better the life of my customer/client over the long term?
  • Where do I want my business to be 10 years from now?
  • What impact will I have on the community or society as a whole?

Your vision statement should be clear and concise, easy to remember, and simple to understand.

When you have a strong vision and vision statement, and you live it authentically, you will attract customers who align with your vision. And this will lead to the continued success of your business.

 Catherine M. White

Catherine M. White

Catherine M. White
Business Coach & Consultant | Accelerated Results 365 Founder
(206) 422-4450


Catherine M. White

Catherine M. White, founder of Accelerated Results 365, is an author, speaker and innovator. She works with high performance clients to strategically develop effective business processes for continued high level success using her signature system, P.O.W.E.R.R., designed specifically for visionaries, and entrepreneurs. This program leads to authoritative breakthroughs by creating innovative tools that enable businesses to catapult past the competition.


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