Why is A Monthly Retainer Service Important for Your Business?

Do you think of your website as a project that is completed and checked off
your to-do list? Something you only go back to when you need to add content
or redesign a page? Unfortunately, this is not the case but many people think
it is. They have an amazing website and then it slowly begins to deteriorate
due to lack of maintenance. A website is an ongoing project and for many
business owners one that is put on the back burner. Today we are going to
talk about the importance of a monthly retainer service with your web design
company and how that can ensure your site is top-notch at all times.

The Benefits of A Monthly Retainer

A website maintenance monthly retainer is a must-have if you want to make
sure your website is consistently functioning at peak performance. Monthly
retainers are set agreements of specific services between your company and
your web design company to make sure that your site is maintained and
improved as needed. They’re the perfect solution for companies who
understand that their website is not a one and done project, but instead, need
constant monitoring and updating to yield the best results. Best, a marketing
monthly retainer will free you to do what you do best which is to meet the
needs of your customer, without sacrificing the time and commitment to
ensure your website is always working well.

The benefits of a monthly retainer are numerous, and they range from saving
time, saving money and handing off a project that is simply not in your zone of
genius. Typically, a retainer agreement includes the following types of

    • Routine maintenance and technical support/updates for your website.
    • Regular reports detailing website analytics and targeted recommendations for
      your business based on that data.
    • Keep WordPress CMS and plugins updated.
    • Communicate with hosting provider regarding server issues
    • Minor updates and improvements to the design/content based on user
      feedback and testing.

Your monthly retainer also means that each hour spent working on your
company’s goals is an hour that’s purposed and result-driven. Having access
to analytic reports that are already set up for you and focus on your
company’s needs allow you to make business decisions based on solid stats
and data at any time you need or want. That information allows your company
to be adaptable to your client’s needs.

Much like other services that give discounts when you bundle, a monthly
retainer will most likely save you money in the long run. You’ll already have a
set agreement of services that are being completed, so you are not paying
one-off pricing when a problem occurs with your site. You are also on
someone’s schedule, so when something does go wrong, you have immediate
help to remedy the problem. When you are only hiring a web design company
when something is wrong, you go into their queue and they get to your site
when you come up in their project flow. When a problem with your website is
significant enough this can be hugely detrimental and costly to have your site
down for a significant period of time. A monthly retainer can give you peace of
mind that your site will always be cared for.

Why is A Monthly Retainer Service Important for Your Business?


Danielle LaFleur

Danielle has over 27+ years in Marketing, IT, and Network design, development, and workforce leadership training. She is the owner of Gray Lux, Inc. She understands the real needs every small businesses has in creating value online and in-person with their clients.

She is dedicated to creating successes for her team and her clients.

Danielle has helped hundreds of small businesses maximize extra revenue streams, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.


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