Video marketing has been on the rise for a couple of years. For quite a while it was
simply an option when it came to delivering content, but now using video has become a
standard part of any marketing plan. There are a variety of reasons why video has
become important and today we want to discuss the reasons that you should embrace
video in your businesses content marketing strategy.

Consumers Prefer Video

A recent study found that four times as many consumers actually prefer to watch a
video about a product or service rather than reading about it in a blog post. Seeing a
video makes them feel like they understand the product or service better and feel more
confident in their decision to move forward. If you are a personal brand video can also
accelerate the know/like/trust feelings because they are seeing your personality in a

Creates Authenticity

Video has the ability to create authenticity that text simply cannot. When you or
someone from your business is speaking their passion and personality can come
through in a way that written word just cannot accomplish. It humanizes your business
and makes it feel relatable and authentic which is what consumers are looking for in all
aspects of life.

Captures Attention

When scrolling through a social media feed still images get a glance before they are
gone. Video stops the scroll in its tracks. People will stop and watch in a way that they
will not for other types of content. This creates a unique opportunity for getting content
in front of previously lost consumers. Good video makes people take notice! This is the
time to use this medium before social media is overly saturated.


If you are a person who is comfortable with live stream video, this is an engagement
gold mine. People are spending three times longer watching live video on social media
versus those that have been prerecorded. Your social media followers like to see live
video and they will reward you with engagement. Live video can feel awkward at first,
but practice makes perfect.

With the right techniques, video marketing can be a gold mine for your business. It is
highly effective in increasing brand awareness, generating leads, increasing sales, and
connecting with your audience. With more consumers consuming video content, it’s vital
to begin implementing a video marketing strategy to get in front of your audience.


Danielle LaFleur

Danielle is a serial entrepreneur and has been creating and running businesses for over 20 years. She currently operates Easy As Pie Design, a website design firm and Build Your Mastermind, a business consulting agency.

Danielle has been featured in over 30 publications, worked with National Geographic in over 50+ countries, and has created a process for extracting an ROI from an ROE in training and development which is currently being used in over 100+ corporations.

Danielle encourages all of those that work with her to deep dive into their values, maximize those natural talents and skills, and create the life they have always dreamed of. She is a full believer that when you align yourself with who you are meant to be, there is an opportunity around every corner.

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